Is blue dish set profitable to sell on Amazon United States?

The niche generates $71K/yr across 100 tracked products. 10 of 16 products launched in the last 360 days are still selling. 90-day search growth is -6.2%. Flapen's verdict: Skip it (48/100).

How competitive is the blue dish set niche?

51 brands and 89 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 50% of demand.

What do buyers complain about in blue dish set?

Top complaints mined from reviews: Durability, Color, Quality-Overall. The return rate is 2.8%.

When does demand for blue dish set peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the blue dish set niche?

Listings span $15.30–$183.36; the average listing price is $63.01 (sweet spot $15–$100). The average incumbent carries 1,471 reviews — the moat a new listing must climb.

blue dish set

Skip it

Weak search conversion (1.0%) — this niche doesn't clear our bar today.

Competition

Great23%

top-5 click share — an open shelf

Avg price

Great$63.01

avg listing price — sweet spot $15–$100

Brand share

Great50%

top-5 brand share — no brand owns this niche

Returns

Good2.8%

return rate — above 5% kills the launch gate

Review moat

Good1,470.89

avg incumbent reviews — the moat a new listing must climb

Price range

Good$15.30–$183.36

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-6.2%

90-day search growth — must beat 0% to launch

Market size

Bad$71K

$71K/yr · 113K searches

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand High Price

According to Flapen's Amazon United States niche tracking, blue dish set is a $71K/yr Amazon United States market (113K searches/yr). The top 5 brands hold 50% of demand. Verdict: Skip it — 48/100.

Data updated Aug 6, 2026 · scored weekly · How we score niches

blue dish set market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: $47K–$63K; units × avg price
Conversion rate: 1.0%
Avg BSR: #265
Page quality: 0%
Prime: 99%
Sponsored: 86%
Out of stock: 7.5%
Avg brand age: 40 months
Avg seller age: 164 days

Competition & brand share

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.

Brands

51 rising

Sellers

Top-5 brand share

50%

Top 20: 84%

Top-5 click share

23%

Top 20: 57%

Open market

46%

vancasso16%
E-far12%
Gibson Elite10%
famiware6%
HaWare6%
Pokini3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top blue dish set search terms

blue dish set31K/yr -7.4%0.4% conv.
blue plate set23K/yr +0.7%0.6% conv.
blue stoneware dinnerware sets12K/yr -19.9%0.4% conv.
blue plates and bowls sets12K/yr -5.8%0.5% conv.
blue plates set7K/yr +15.7%0.5% conv.
cobalt blue dishes7K/yr -10.8%0.2% conv.
navy blue dishes6K/yr +0.8%0.6% conv.
plates and bowls sets blue6K/yr +15.3%0.9% conv.
navy blue dinnerware set6K/yr -27.2%0.2% conv.
blue dishes set for 43K/yr -28.5%0.7% conv.

All search terms

Top blue dish set products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

E-far 12-Piece Plates and Bowls Sets Stoneware Dinnerware Dishes Sets for 4 Kitchen Modern Dining Dishware Chip & Scratch Resistant Microwave & Dishwasher Safe Midnight Blue

E-far$54.294.4★253 rev

E-far Dinnerware Sets for 4 12-Piece Stoneware Plates and Bowls Set Ceramic Dishes Reactive Glaze Dinning Ware Microwave & Dishwasher Safe - Deep Sea Blue

E-far$57.484.6★609 rev

HaWare Dinnerware Sets 12-Piece Plates and Bowls Set Reactive Blue

HaWare$46.294.7★275 rev

vancasso PLAYA Plates and Bowls Sets 12 Pieces Grey-Blue Dinnerware Sets for Kitchen Reactive Glaze Dishes Set for 4 Dishwasher and Microwave Safe

vancasso$56.784.5★1,366 rev

vancasso SELENE Plates and Bowls Set for 4 12 Pieces Dinnerware Sets Mircowave and Dishwasher Safe Dishes Set Porcelain Blue Dinnerware

vancasso$48.934.8★1,280 rev

Newest

by launch date

Sweejar Dinnerware Sets Service for 4 12 pcs Porcelain Plates and Bowls for Kitchen Housewaring Gift Chip and Scratch Resistant Dish Set Handmade Dishwasher and Microwave Safe Plate Set Blue

Sweejar Home$40.55144 rev

6mo ago

E-far 12-Piece Plates and Bowls Sets Stoneware Dinnerware Dishes Sets for 4 Kitchen Modern Dining Dishware Chip & Scratch Resistant Microwave & Dishwasher Safe Midnight Blue

E-far$54.29253 rev

6mo ago

vancasso PLAYA Plates and Bowls Sets 12 Pieces Blue Dinnerware Sets for Kitchen Reactive Glaze Dishes Set for 4 Dishwasher and Microwave Safe

vancasso$59.741,366 rev

8mo ago

Stoneware Dinnerware Sets for 4 12-Piece Plates and Bowls Set Dusty Blue

ALOFMO$51.06137 rev

9mo ago

Quatish 24 Piece Plates and Bowls Sets for 6 Unbreakable Dinnerware Sets Dish Set for Camping Dishwasher Microwave Safe Outdoor Kitchen and Apartment Dorm Dinning RV Essentials Blue

Quatish$25.631,405 rev

11mo ago

What buyers say about blue dish set

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Amazing quality”

Color19%

“Vibrant colors”

Value For Money6%

“Great value”

Durability6%

“Won't break”

Design-Overall5%

“The design is elegant”

Dishwasher Safe5%

“They stand up well in the dishwasher”

Advertised Vs Actual Product5%

“Exactly as pictured”

Strength4%

“They are sturdy”

Cooking Experience3%

“Beautiful dishes”

Weight Heavy3%

“Very heavy set”

What buyers complain about

Durability10%

“Break easily”

Color10%

“Color inconsistency”

Quality-Overall8%

“Low quality”

Weight Heavy8%

“Quite heavy”

Strength6%

“easy to break”

Size-Overall5%

“The cups are also way too small”

Advertised Vs Actual Product4%

“Look nothing like the photos”

Microwave Safe3%

“plates crack in microwave”

Value For Money3%

“I think they are a little pricey”

Dishwasher Safe3%

“2 plates break in the dishwasher”

Top return reasons

Color34%

Size-Overall13%

Advertised Vs Actual Product10%

Quality-Overall8%

Value For Money7%

Weight Heavy6%

Material Quality5%

Strength2%

Scratch Resistance2%

Design-Overall2%

Common questions

Is blue dish set profitable to sell on Amazon United States?: The niche generates $71K/yr across 100 tracked products. 10 of 16 products launched in the last 360 days are still selling. 90-day search growth is -6.2%. Flapen's verdict: Skip it (48/100).
How competitive is the blue dish set niche?: 51 brands and 89 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 50% of demand.
What do buyers complain about in blue dish set?: Top complaints mined from reviews: Durability, Color, Quality-Overall. The return rate is 2.8%.
When does demand for blue dish set peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the blue dish set niche?: Listings span $15.30–$183.36; the average listing price is $63.01 (sweet spot $15–$100). The average incumbent carries 1,471 reviews — the moat a new listing must climb.