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Blue Dish Set

Fail

Buyers convert on only 1.0% of searches, so Blue Dish Set is a Fail.

Flapen Score
48
48 / 100
Ranks 5,923 of 11,240 Home & Kitchen niches · −1 vs the category median of 49
Market size
$71K/yr113K searches / yr
90-day growth
-6.2%search demand this quarter
Competition
23%top-5 click share · 51 brands · 89 sellers

Flapen Score

Blue Dish Set against its category

The dotted line is the Home & Kitchen average. Past it, Blue Dish Set is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blue Dish Set market on Amazon at a glance

Shoppers on Amazon United States searched for Blue Dish Set 113K times last year and spent an estimated $71K. The top 5 brands take 50% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $71K a year.

Searches, last 12 months
113K
Growth, 90 days vs prior 90
-6.2%
Conversion, latest week
1.0%
Market size, estimated
$71Ka year
Peak month
December1.4× the quietest month
Top search term
blue dish set31K searches a year

02 · Price

A sale here is worth $63.01.

Listings sell for $63.01 on average, from $15.30 to $183.36. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $63.01 that is $0 to $6K a year per listing.

Average price
$63.01inside the $15 to $100 sweet spot
Price range
$15.30–$183.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #265 within Dinnerware. It carries 1,471 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
99%
Out of stock, average day
7.5%
Average rank
#265in Dinnerware
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
1,471per listing
Listings tracked
100

04 · Newcomers

10 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
16
Successful launches
10Amazon's first-year sales bar
Average brand age
40 months

Products

Top Blue Dish Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

51 rising

Sellers

89

Top-5 brand share

50%

Top 20: 84%

Top-5 click share

23%

Top 20: 57%

Open market

46%

  • Brand 116%
  • Brand 212%
  • Brand 310%
  • Brand 46%
  • Brand 56%
  • Brand 63%

Demand

Blue Dish Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Blue Dish Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blue dish set31K/yr
  • blue plate set23K/yr
  • blue stoneware dinnerware sets12K/yr
  • blue plates and bowls sets12K/yr
  • blue plates set7K/yr
  • cobalt blue dishes7K/yr
  • navy blue dishes6K/yr
  • plates and bowls sets blue6K/yr
  • navy blue dinnerware set6K/yr
  • blue dishes set for 43K/yr

Reviews and returns

What reviews say buyers love and hate about Blue Dish Set

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Durability”
2.8%of orders come back
“Break easily”
A buyer, on “Durability”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Blue Dish Set questions

Answered from the same tracked data.