Is blue comforter set king profitable to sell on Amazon United States?

The niche generates $218K/yr across 178 tracked products. 15 of 31 products launched in the last 360 days are still selling. 90-day search growth is -10.0%. Flapen's verdict: Worth a look (51/100).

How competitive is the blue comforter set king niche?

74 brands and 95 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 40% of demand.

What do buyers complain about in blue comforter set king?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 2.6%.

When does demand for blue comforter set king peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the blue comforter set king niche?

Listings span $14.35–$281.74; the average listing price is $57.01 (sweet spot $15–$100). The average incumbent carries 8,808 reviews — the moat a new listing must climb.

blue comforter set king

Worth a look

Shows a fragmented shelf (top 5 take 14% of clicks), but weak search conversion (0.6%) keeps it on the watch list.

Competition

Incredible14%

top-5 click share — an open shelf

Brand share

Incredible40%

top-5 brand share — no brand owns this niche

Avg price

Great$57.01

avg listing price — sweet spot $15–$100

Returns

Good2.6%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$218K

$218K/yr · 659K searches

Price range

Okay$14.35–$281.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad8,807.99

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-10.0%

90-day search growth — must beat 0% to launch

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand High Price

According to Flapen's Amazon United States niche tracking, blue comforter set king is a $218K/yr Amazon United States market (659K searches/yr). The top 5 brands hold 40% of demand. Verdict: Worth a look — 51/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

blue comforter set king market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $228K–$285K; units × avg price
Conversion rate: 0.6%
Avg BSR: #177
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 2.2%
Avg brand age: 45 months
Avg seller age: 163 days

Competition & brand share

Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.

Brands

74 falling

Sellers

Top-5 brand share

40%

Top 20: 71%

Top-5 click share

14%

Top 20: 34%

Open market

56%

CozyLux13%
Madison Park9%
Bedsure8%
HYMOKEGE5%
DJY5%
Love's cabin4%

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -10.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top blue comforter set king search terms

blue comforter set79K/yr +32.7%0.2% conv.
blue king size comforter set77K/yr -16.3%0.6% conv.
blue comforter set king79K/yr -22.2%0.4% conv.
king size comforter set blue34K/yr -23.2%0.8% conv.
blue king comforter28K/yr -4.5%0.6% conv.
seersucker comforter34K/yr -22.4%0.3% conv.
bedding with matching curtains28K/yr -13.8%0.0% conv.
blue king comforter set25K/yr -9.8%0.6% conv.
ropa de cama full20K/yr -2.6%0.3% conv.
blue comforter king19K/yr -3.8%0.4% conv.

All search terms

Top blue comforter set king products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

DJY Blue Comforter Set King 7 Pieces Bed in a Bag King Size Botanical Comforters with Sheets Elegant Plants Print Soft Microfiber Reversible Complete Bedding Sets for All Season

DJY$46.774.5★582 rev

HYMOKEGE Navy Blue King Size Comforter Set Seersucker 7 Pieces All Season Luxury Bed in a Bag for Bedroom Bedding Set with Comforters Sheets Pillowcases & Shams

HYMOKEGE$52.204.5★10,726 rev

Bedsure King Size Comforter Set Mineral Blue Soft Prewashed King Bedding Quilted Comforter with Clover Design Down Alternative Comforter for All Seasons 3 Pieces Bed Set with 2 Pillow Shams

Bedsure$35.964.5★288 rev

Wake In Cloud - Floral Comforter Set Coquette Cottagecore Aesthetic Flower Shabby Chic Pattern for Women Teen Girls Soft Lightweight Bedding 3 Pieces White Blue Full Size

Wake In Cloud$39.114.7★577 rev

Loves cabin King Size Quilt Set Blue Bedspreads - Soft Bed Summer Lightweight Bedspread Comforter - Modern Style Coin Pattern Coverlet for All Season - 3 Pieces (1 Quilt 2 Pillow Shams)

Love's cabin$34.044.6★21,959 rev

Newest

by launch date

Bedsure King Size Comforter Set Mineral Blue Soft Prewashed King Bedding Quilted Comforter with Clover Design Down Alternative Comforter for All Seasons 3 Pieces Bed Set with 2 Pillow Shams

Bedsure$35.96288 rev

7mo ago

CozyLux King Size Comforter Set Navy Blue 7 Pieces Pintuck Bed in A Bag All Season Comforter King Size Bed Set Gift for Family Pinch Pleat Bedding Set with Comforter Sheets Pillowcases & Shams

CozyLux$55.789,763 rev

8mo ago

FUANNA King Size Comforter Set 7 Pieces Luxury King Comforter Set All Season Soft King Bedding Set with Lightweight Fluffy Comforter Flat Sheet Fitted Sheet Pillowcases & Pillow Shams Navy Blue

FUANNA$37.26255 rev

10mo ago

softpage Blue Ruffle Comforter Set King Pre-Washed Shabby Chic Bedding Set Lightweight Cottagecore Soft Romantic Cozy 1 Comforter & 2 Shams All-Season

softpage$49.69131 rev

10mo ago

Dintszyayue Blue Comforter Set King Size 8 Pieces Boho Striped Bed in a Bag Soft Microfiber Bedding Set for All Season

Dintszyayue$46.79260 rev

11mo ago

What buyers say about blue comforter set king

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall18%

“This set is so comfortable”

Soft Feel14%

“Soft and smooth”

Quality-Overall11%

“Great quality I've had them for a few months now”

Color9%

“color is accurate”

Value For Money7%

“Money well spent”

Warmth5%

“keeps me warm”

Size-Overall5%

“They fit as expected”

Weight Light5%

“Beautiful, lightweight”

Advertised Vs Actual Product3%

“As advertised”

Upholstery/Fabric Quality2%

“Fabric is very good”

What buyers complain about

Size-Overall14%

“DOES NOT FIT”

Quality-Overall7%

“Bad quality”

Thickness7%

“Thicker than I expected”

Color6%

“different colors”

Advertised Vs Actual Product5%

“Not as advertised”

Material Quality4%

“thin material”

Durability3%

“Comes apart”

Stitch/Finish/Polish2%

“isn't stitched at all”

Washability2%

“This item does not wash very well after the first wash”

Comfort-Overall2%

“Comforter Is Too Small”

Top return reasons

Color29%

Size-Overall28%

Material Quality8%

Advertised Vs Actual Product6%

Thin5%

Quality-Overall4%

Comfort-Overall4%

Display Colors3%

Value For Money3%