Is blue coffee maker profitable to sell on Amazon United States?

The niche generates $96K/yr across 17 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is +8.7%. Flapen's verdict: Skip it (40/100).

How competitive is the blue coffee maker niche?

8 brands and 43 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in blue coffee maker?

Top complaints mined from reviews: Durability, Functionality-Overall, Quality-Overall. The return rate is 4.8%.

When does demand for blue coffee maker peak?

Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.

What does it cost to enter the blue coffee maker niche?

Listings span $21.13–$98.97; the average listing price is $51.91 (sweet spot $15–$100). The average incumbent carries 18,213 reviews — the moat a new listing must climb.

blue coffee maker

Skip it

Brand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.

Price range

Incredible$21.13–$98.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$51.91

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+8.7%

90-day search growth — must beat 0% to launch

Returns

Okay4.8%

return rate — above 5% kills the launch gate

Market size

Bad$96K

$96K/yr · 106K searches

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Brand share

Bad93%

top-5 brand share — brand-locked demand

Review moat

Bad18,212.76

avg incumbent reviews — the moat a new listing must climb

Signals High Price

According to Flapen's Amazon United States niche tracking, blue coffee maker is a $96K/yr Amazon United States market (106K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.

Data updated Aug 4, 2026 · scored weekly · How we score niches

blue coffee maker market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $78K–$104K; units × avg price
Conversion rate: 1.8%
Avg BSR: #34
Page quality: 0%
Prime: 100%
Sponsored: 82%
Out of stock: 5.9%
Avg brand age: 42 months
Avg seller age: 156 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 falling

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

Keurig48%
BELLA17%
Tastyle15%
CHULUX8%
Holstein Housewares4%
Mixpresso3%
Open — no brand owns it (2 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +8.7% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Open Trend

Top blue coffee maker search terms

purple coffee maker47K/yr -5.0%0.8% conv.
purple keurig24K/yr +12.0%1.7% conv.
keurig k mini go single serve k cup pod coffee maker violet2K/yr +0.0%0.0% conv.
purple keurig coffee maker11K/yr -7.7%1.7% conv.
coffee maker purple6K/yr -6.1%1.0% conv.
purple coffee pot6K/yr -15.0%0.7% conv.
keurig purple5K/yr +25.2%2.3% conv.
keurig coffee machine purple5K/yr +7.3%3.1% conv.

All search terms

Top blue coffee maker products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Keurig K-Express Single Serve K-Cup Pod Coffee Maker 3 Brew Sizes Strong Button Feature 42oz Removable Reservoir Lavender

Keurig$67.054.3★50,234 rev

Keurig K-Mini Mate Plus Single-Serve K-Cup Pod Coffee Maker Compact 3 Cup Sizes Brew Over Ice and Strong Button Features 50 oz Removable Reservoir Wild Orchid

Keurig$98.974.6★323 rev

BREW 12-Cup Programmable Coffee Maker with No-Drip Glass Carafe Plum

BELLA$34.003.8★2,168 rev

CHULUX Slim Single Serve Coffee Maker for K Pods One Cup Coffee Maker Fits 7.3 Travel Mugs Coffee Machine with 6 to 12oz Brew Sizes Lavender

CHULUX$40.134.2★4,277 rev

Tastyle Mini Single Serve Hot and Iced Coffee Maker for K Cup and Ground

Tastyle$40.584.1★3,681 rev

Newest

by launch date

Keurig K-Mini Mate Plus Single-Serve K-Cup Pod Coffee Maker Compact 3 Cup Sizes Brew Over Ice and Strong Button Features 50 oz Removable Reservoir Wild Orchid

Keurig$98.97323 rev

6mo ago

Nostalgia Classic Retro 10 Cup Coffee Maker - One-Touch Drip Brew Reusable Filter - Anti-Drip Auto Shutoff & Time Display - Dishwasher Safe 50 oz Carafe - Pink

Nostalgia$55.032,217 rev

6mo ago

Tastyle Single Serve Coffee Maker Hot and Iced with Bold Brew Small Coffee Machine for K Cup and Ground Fits 7.3 Travel Mug Brews up to 16 Oz 5 Cup Sizes for Office RV& Hotel Lavender

Tastyle$50.271,411 rev

9mo ago

Keurig K-Mini Mate Single Serve K-Cup Pod Coffee Maker Brews Up to 12 oz Cup Compact Portable Coffee Machine for Small Spaces Great for Dorms & Offices Red Rocks

Keurig$52.473,482 rev

10mo ago

Tastyle Single Serve Coffee Maker with Built-in Detachable Milk Frother

Tastyle$70.381,676 rev

11mo ago

What buyers say about blue coffee maker

What buyers praise and complain about, mined from review topics.

What buyers love

Color18%

“The color is so pretty”

Ease Of Use11%

“so convenient to have”

Quality-Overall9%

“Good quality”

Size-Overall9%

“Love this size”

Value For Money7%

“Excellent value”

Storage Capacity3%

“Perfect to save space”

Compactness3%

“Love this compact coffee maker”

Ease Of Cleaning3%

“cleans easily”

Efficiency3%

“Works flawlessly”

Design-Overall2%

“Loved the color and design”

What buyers complain about

Durability33%

“Didnt last”

Functionality-Overall7%

“Stopped working”

Quality-Overall7%

“Complete Garbage”

Size-Overall6%

“Small size”

Leak-Proof5%

“Leaking”

Value For Money5%

“downside: pods are kinda expensive”

Heating2%

“Now, it sounds like its heating up”

Color2%

“Wrong color”

Strength2%

“It's flimsy”

Product Condition2%

“It appears to be used”

Top return reasons

Functionality-Overall23%

Color18%

Size-Overall16%

Leak-Proof9%

Value For Money4%

Heating4%

Advertised Vs Actual Product3%

Product Condition3%

Quality-Overall3%

Durability2%

Common questions

Is blue coffee maker profitable to sell on Amazon United States?: The niche generates $96K/yr across 17 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is +8.7%. Flapen's verdict: Skip it (40/100).
How competitive is the blue coffee maker niche?: 8 brands and 43 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in blue coffee maker?: Top complaints mined from reviews: Durability, Functionality-Overall, Quality-Overall. The return rate is 4.8%.
When does demand for blue coffee maker peak?: Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.
What does it cost to enter the blue coffee maker niche?: Listings span $21.13–$98.97; the average listing price is $51.91 (sweet spot $15–$100). The average incumbent carries 18,213 reviews — the moat a new listing must climb.