Blue Coasters
MaybeThe top 5 brands take only 34% of clicks. But shoppers spend an estimated $50K a year here, so Blue Coasters is a Maybe.
- Flapen Score
- 56 / 100Top 19% of 11,240 Home & Kitchen niches · +7 vs the category median of 4956
- Market size
- $50K/yr108K searches / yr
- 90-day growth
- +20.9%search demand this quarter
- Competition
- 27%top-5 click share · 54 brands · 66 sellers
Flapen Score
Blue Coasters against its category
The dotted line is the Home & Kitchen average. Past it, Blue Coasters is stronger. Inside it, weaker.
Market
The Blue Coasters market on Amazon at a glance
Shoppers on Amazon United States searched for Blue Coasters 108K times last year and spent an estimated $50K. The top 5 brands take 34% of clicks. Demand peaks in Jul–Aug. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 3.4% of those searches ended in a purchase.
Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +20.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.
- Searches, last 12 months
- 108K
- Growth, 90 days vs prior 90
- +20.9%
- Conversion, latest week
- 3.4%
- Market size, estimated
- $50Ka year
- Peak month
- July1.6× the quietest month
- Top search term
- blue coasters46K searches a year
02 · Price
A sale here is worth $13.64.
Listings sell for $13.64 on average, from $4.97 to $31.19. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $13.64 that is $0 to $1K a year per listing.
- Average price
- $13.64under the $15 to $100 sweet spot
- Price range
- $4.97–$31.19
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 1.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #904 within Bar Tools & Drinkware. It carries 784 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 100%
- Out of stock, average day
- 8.6%
- Average rank
- #904in Bar Tools & Drinkware
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 784per listing
- Listings tracked
- 69
04 · Newcomers
0 of last year's 18 launches cleared the first-year sales bar.
18 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 18
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Blue Coasters products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 27% of clicks. An open shelf where new products get seen.
Brands
54 falling
Sellers
66
Top-5 brand share
34%
Top 20: 71%
Top-5 click share
27%
Top 20: 61%
Open market
62%
- Brand 18%
- Brand 28%
- Brand 37%
- Brand 46%
- Brand 55%
- Brand 64%
Demand
Blue Coasters search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 1.6×
Search terms
Top Blue Coasters search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- blue coasters46K/yr
- coasters blue13K/yr
- blue and white coasters10K/yr
- navy blue coasters10K/yr
- blue coaster7K/yr
- blue coasters set of 45K/yr
- light blue coasters5K/yr
- navy coasters6K/yr
- blue coasters for drinks6K/yr
Reviews and returns
What reviews say buyers love and hate about Blue Coasters
We read the reviews and the return reasons for every product selling here.
“The coasters are thick”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Blue Coasters questions
Answered from the same tracked data.