Is blue coasters profitable to sell on Amazon United States?

The niche generates $50K/yr across 69 tracked products. 0 of 18 products launched in the last 360 days are still selling. 90-day search growth is +20.9%. Flapen's verdict: Worth a look (56/100).

How competitive is the blue coasters niche?

54 brands and 66 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 34% of demand.

What do buyers complain about in blue coasters?

Top complaints mined from reviews: Thickness, Quality-Overall, Color. The return rate is 1.8%.

When does demand for blue coasters peak?

Demand peaks in Jul–Aug; the busiest month runs 1.6× the quietest.

What does it cost to enter the blue coasters niche?

Listings span $4.97–$31.19; the average listing price is $13.64 (sweet spot $15–$100). The average incumbent carries 784 reviews — the moat a new listing must climb.

blue coasters

Worth a look

Shows no brand lock-in (top 5 brands take 34% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Incredible34%

top-5 brand share — no brand owns this niche

Competition

Great27%

top-5 click share — an open shelf

Returns

Great1.8%

return rate — above 5% kills the launch gate

Review moat

Good784.1

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$13.64

avg listing price — sweet spot $15–$100

Price range

Good$4.97–$31.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+20.9%

90-day search growth — must beat 0% to launch

Conversion

Okay3.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$50K

$50K/yr · 108K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, blue coasters is a $50K/yr Amazon United States market (108K searches/yr). The top 5 brands hold 34% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 56/100.

Data updated Aug 6, 2026 · scored weekly · How we score niches

blue coasters market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $41K–$55K; units × avg price
Conversion rate: 3.4%
Avg BSR: #904
Page quality: 0%
Prime: 100%
Sponsored: 81%
Out of stock: 8.6%
Avg brand age: 30 months
Avg seller age: 173 days

Competition & brand share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

54 falling

Sellers

Top-5 brand share

34%

Top 20: 71%

Top-5 click share

27%

Top 20: 61%

Open market

62%

Dksyee8%
Smgmg8%
Hoomey7%
Lazebox6%
ME.FAN5%
BRILLIRARE4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +20.9% search growth over the last 90 days.

Peak months: Jul, Aug · busiest ÷ quietest = 1.6×

Open Trend

Top blue coasters search terms

blue coasters46K/yr +24.1%2.9% conv.
coasters blue13K/yr +32.9%2.7% conv.
blue and white coasters10K/yr +16.6%1.5% conv.
navy blue coasters10K/yr -0.4%3.0% conv.
blue coaster7K/yr +31.2%2.0% conv.
blue coasters set of 45K/yr +26.5%3.6% conv.
light blue coasters5K/yr +62.7%1.5% conv.
navy coasters6K/yr +39.5%2.4% conv.
blue coasters for drinks6K/yr -47.4%3.2% conv.

All search terms

Top blue coasters products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Blue Coaster Drink Coasters 8 PackCup Coasters Kitchen Table Decor Table Decor for Living Room Bar Accessories for The Home Bar Set Coaster Set for Wooden Tabletop Protection Table

Smgmg$9.784.9★72 rev

Lazebox Coasters Set of 8 for Drinks 4 Inch Large Coasters for Coffee Table Tabletop Protection for Hot & Cold Drinks Versatile Coasters for Home Decor Non-Slip & Easy to Clean Sky Blue

Lazebox$7.604.7★2,170 rev

Coasters Set of 6 Navy Blue Marble Abstract Ceramic Coasters with Holder

Dksyee$14.634.7★3,263 rev

ME.FAN Silicone Coasters with Holder [6 Pack] Drinking Coasters - Cup Mat for Hot or Cold Drinks Thickened Non-Slip Non-stick Deep Tray Navy Blue

ME.FAN$9.974.8★9,112 rev

6Pcs Absorbent Coasters Set with Holder Ceramic Drink Coaster 4 inA6

Hoewina$9.784.7★2,497 rev

Newest

by launch date

Hoomey Set of 6 Dusty Blue Coasters with Holder Absorbent Ceramic Drink Coasters with Cork Backing for Table Protection Table Decor Housewarming Gifts

Hoomey$15.8772 rev

6mo ago

Boho Woven Coasters for Coffee Table Decor - Set of 6 Absorbent Blue Coasters Modern Minimalist Home Decor Housewarming Gift 4.0 Inch

Daisy & Dino$9.6746 rev

7mo ago

Leather Coasters Set of 6 with Holder Tabletop Protection Coffee Table & Bar Decoration Modern-Style Drink Coasters Suitable for Home Dining Tables & Kitchen Accessories (Blue)

naiwenmoer$15.1026 rev

9mo ago

Lazebox Coasters Set of 8 for Drinks 4 Inch Large Coasters for Coffee Table Tabletop Protection for Hot & Cold Drinks Versatile Coasters for Home Decor Non-Slip & Easy to Clean Sky Blue

Lazebox$7.602,170 rev

10mo ago

ABenkle Woven Coasters for Drinks Set of 6 Boho Absorbent Drinking Coaster 4.3 Inch - Perfect Housewarming Gift Home Decor Bar Essentials for Coffee Table

ABenkle$7.295,078 rev

1y ago

What buyers say about blue coasters

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Quality coasters”

Color16%

“Beautiful colors”

Advertised Vs Actual Product10%

“As described”

Design-Overall7%

“well crafted it looks”

Value For Money6%

“Good price”

Durability5%

“durable material”

Absorbency3%

“Absorbency good”

Size-Overall3%

“They're also a good size”

Thickness3%

“These coasters are made from a high density, premium felt”

Strength3%

“Solid construction”

What buyers complain about

Thickness15%

“The coasters are thick”

Quality-Overall13%

“Very cheap product”

Color5%

“just needs more depth of color would give this a higher rating”

Durability4%

“Break easily”

Advertised Vs Actual Product4%

“not as pictured”

Value For Money3%

“I was worried theyd be cheap”

Stain Resistance3%

“stains are hard to clean”

Functionality-Overall3%

“They do not work”

Leak-Proof2%

“do not prevent dripping”

Size-Overall2%

“It is bigger than a normal coaster”

Top return reasons

Color41%

Size-Overall13%

Advertised Vs Actual Product9%

Material Quality9%

Quality-Overall6%

Design-Overall3%