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Blue Candle Holders

Fail

An estimated 9.0% of orders come back, so Blue Candle Holders is a Fail.

Flapen Score
45
45 / 100
Ranks 7,297 of 11,240 Home & Kitchen niches · −4 vs the category median of 49
Market size
$99K/yr163K searches / yr
90-day growth
-11.6%search demand this quarter
Competition
31%top-5 click share · 28 brands · 39 sellers

Flapen Score

Blue Candle Holders against its category

The dotted line is the Home & Kitchen average. Past it, Blue Candle Holders is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blue Candle Holders market on Amazon at a glance

Shoppers on Amazon United States searched for Blue Candle Holders 163K times last year and spent an estimated $99K. The top 5 brands take 63% of clicks. Demand peaks in Jan. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 163K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -11.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $99K a year.

Searches, last 12 months
163K
Growth, 90 days vs prior 90
-11.6%
Conversion, latest week
2.5%
Market size, estimated
$99Ka year
Peak month
January1.7× the quietest month
Top search term
blue candle holders47K searches a year

02 · Price

A sale here is worth $24.54.

Listings sell for $24.54 on average, from $8.81 to $45.17. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $24.54 that is $0 to $2K a year per listing.

Average price
$24.54inside the $15 to $100 sweet spot
Price range
$8.81–$45.17
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
9.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #156 within Candleholders. It carries 452 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
96%
Out of stock, average day
15.4%
Average rank
#156in Candleholders
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
452per listing
Listings tracked
57

04 · Newcomers

1 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Blue Candle Holders products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

28 falling

Sellers

39

Top-5 brand share

63%

Top 20: 94%

Top-5 click share

31%

Top 20: 66%

Open market

32%

  • Brand 135%
  • Brand 29%
  • Brand 38%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Blue Candle Holders search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KBlack Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Blue Candle Holders search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blue candle holders47K/yr
  • blue votive candle holders35K/yr
  • blue glass candle holder15K/yr
  • blue candle holder14K/yr
  • blue votives11K/yr
  • teal candle holders9K/yr
  • navy blue candle holders7K/yr
  • blue glass votive candle holders6K/yr
  • blue candlestick holders6K/yr
  • blue votive holders4K/yr

Reviews and returns

What reviews say buyers love and hate about Blue Candle Holders

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Color”
14%of negative reviews mention “Color”
9.0%of orders come back
“Too blue”
A buyer, on “Color”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Blue Candle Holders questions

Answered from the same tracked data.