Is blue birthday decorations profitable to sell on Amazon United States?

The niche generates $288K/yr across 83 tracked products. 7 of 14 products launched in the last 360 days are still selling. 90-day search growth is -11.4%. Flapen's verdict: Worth a look (54/100).

How competitive is the blue birthday decorations niche?

68 brands and 74 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 29% of demand.

What do buyers complain about in blue birthday decorations?

Top complaints mined from reviews: Quality-Overall, Inflation/Deflation, Durability. The return rate is 2.6%.

When does demand for blue birthday decorations peak?

Demand peaks in Aug–Sep; the busiest month runs 1.9× the quietest.

What does it cost to enter the blue birthday decorations niche?

Listings span $3.83–$24.88; the average listing price is $11.22 (sweet spot $15–$100). The average incumbent carries 1,924 reviews — the moat a new listing must climb.

blue birthday decorations

Worth a look

Shows no brand lock-in (top 5 brands take 29% of clicks), but soft demand (-11.4% this quarter) keeps it on the watch list.

Brand share

Incredible29%

top-5 brand share — no brand owns this niche

Competition

Great23%

top-5 click share — an open shelf

Returns

Good2.6%

return rate — above 5% kills the launch gate

Market size

Good$288K

$288K/yr · 727K searches

Price range

Okay$3.83–$24.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,923.77

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Avg price

Okay$11.22

avg listing price — sweet spot $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-11.4%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, blue birthday decorations is a $288K/yr Amazon United States market (727K searches/yr). The top 5 brands hold 29% of demand. Demand peaks in Aug–Sep. Verdict: Worth a look — 54/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

blue birthday decorations market data

Units sold / yr: 25K–30K; avg 250–500/product
Revenue / yr: $281K–$337K; units × avg price
Conversion rate: 3.5%
Avg BSR: #634
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 1.5%
Avg brand age: 26 months
Avg seller age: 180 days

Competition & brand share

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.

Brands

68 falling

Sellers

Top-5 brand share

29%

Top 20: 73%

Top-5 click share

23%

Top 20: 63%

Open market

67%

K.E.J.8%
Carnira7%
Leraqertra5%
ANSOMO5%
BTZO4%
Vicduotex4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.4% search growth over the last 90 days.

Peak months: Aug, Sep · busiest ÷ quietest = 1.9×

Open Trend

Top blue birthday decorations search terms

blue birthday decorations305K/yr -12.2%3.6% conv.
globos de cumpleaos para hombre97K/yr -21.6%1.2% conv.
birthday decorations blue46K/yr -10.8%4.0% conv.
blue happy birthday decorations32K/yr -9.7%3.8% conv.
happy birthday for men33K/yr -10.5%0.5% conv.
birthday balloons for men28K/yr -4.5%1.6% conv.
birthday room decorations for men26K/yr -12.6%0.9% conv.
happy birthday decorations blue25K/yr -10.6%3.2% conv.
happy birthday balloons for men21K/yr +4.0%2.1% conv.
husband birthday decorations19K/yr -2.7%0.8% conv.

All search terms

Top blue birthday decorations products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

2 Pack Blue Party Decorations Ocean Party Decor Supplies Blue Party Streamers Birthday Decorations Tinsel Foil Fringe Curtains Photo Booth Props Celebration Decorations

K.E.J.$5.914.4★11,354 rev

ANSOMO Blue and Black Happy Birthday Party Decorations for Boys Men Banner Balloons Navy Royal Light Blue Pom Poms Foil Curtain Dcor Supplies 13th 16th 18th 20th 30th 40th 50th 60th 70th 80th

ANSOMO$12.254.6★1,176 rev

Navy Blue and Black Birthday Decorations for Men Blue Black White Balloons Happy Birthdays Balloon Banner Silver Confetti Balloons for Men Boy Girls Women Adults Birthday Party Decorations

BTZO$11.134.4★601 rev

Blue Birthday Decorations for Women Men with Metallic Pastel Navy Blue Confetti White Foil Balloons Fringe Curtain Banner for 1st 15th 16th 18th 21st 25th Men Birthday Decorations

Leraqertra$8.894.5★122 rev

Iysoll Blue Birthday Party Decorations for Boys Men Happy Birthday Banner Balloons Navy Royal Light Blue Pom Poms Foil Curtain Dcor Party Decorations for Baby Boy

Iysoll$11.974.6★359 rev

Newest

by launch date

Romantic Birthday Decorations for Him I LOVE YOU & HAPPY BIRTHDAY Foil Balloons & Rose Petals Blue Silver Special Night Decorations Husband Anniversary Surprise Bedroom Men Boyfriend Hotel Decor

Carnira$23.8024 rev

5mo ago

Romantic Birthday Decorations for Men with Black Silver Balloons Happy Birthday Banner Tea Lights and Rose Petals Birthday Decorations for Boyfriend Husband Anniversary Surprise Room Decor (73PCS)

Carnira$24.8825 rev

5mo ago

Blue Birthday Decorations Happy Birthday Banner Blue Streamers Blue Balloons Happy Birthday Decorations for Men Boys

Timfcbs$8.9879 rev

5mo ago

Navy Blue and Black Birthday Decorations for Men Black Pearl Royal Blue Silver Metallic Balloons Confetti Balloon Happy Birthday Banner Heart Balloons 18/10 Inch Star Balloon for Bday Party Supplies

Froova$13.9689 rev

6mo ago

Blue Black Silver Balloons with I LOVE YOU & HAPPY BIRTHDAY Foil Balloons & Rose Petals for Romantic Special Night Anniversary Valentine Day Birthday Decorations for Him Bedroom Hotel Room

Carnira$23.2250 rev

7mo ago

What buyers say about blue birthday decorations

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Amazing quality”

Color15%

“Beautiful colors”

Value For Money10%

“Good value for the money”

Advertised Vs Actual Product10%

“As DESCRIBED”

Assembly/Installation7%

“Easy to install”

Design-Overall4%

“Love the design as well”

Size-Overall4%

“Fits great”

Durability4%

“Item was durable for the time needed”

Ease Of Use3%

“Easy peasy”

Gifting Purpose3%

“Nice gift”

What buyers complain about

Quality-Overall18%

“Cheap quality”

Inflation/Deflation11%

“Balloons do not stay inflated”

Durability10%

“Poor durability”

Adhesion/Stickiness7%

“Not sticky enough”

Size-Overall6%

“Too small”

Assembly/Installation6%

“too much assembly”

Strength4%

“flimsy”

Value For Money4%

“Overpriced”

Color3%

“The color is dark”

Advertised Vs Actual Product3%

“False advertisement”

Top return reasons

Color23%

Size-Overall20%

Value For Money17%

Advertised Vs Actual Product7%

Quality-Overall6%

Inflation/Deflation5%

Defective Material/Parts3%

Functionality-Overall3%

Material Quality2%

Adhesion/Stickiness2%

Common questions

Is blue birthday decorations profitable to sell on Amazon United States?: The niche generates $288K/yr across 83 tracked products. 7 of 14 products launched in the last 360 days are still selling. 90-day search growth is -11.4%. Flapen's verdict: Worth a look (54/100).
How competitive is the blue birthday decorations niche?: 68 brands and 74 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 29% of demand.
What do buyers complain about in blue birthday decorations?: Top complaints mined from reviews: Quality-Overall, Inflation/Deflation, Durability. The return rate is 2.6%.
When does demand for blue birthday decorations peak?: Demand peaks in Aug–Sep; the busiest month runs 1.9× the quietest.
What does it cost to enter the blue birthday decorations niche?: Listings span $3.83–$24.88; the average listing price is $11.22 (sweet spot $15–$100). The average incumbent carries 1,924 reviews — the moat a new listing must climb.

blue birthday decorations

blue birthday decorations market data

Competition & brand share

Demand & seasonality

Top blue birthday decorations search terms

Top blue birthday decorations products on Amazon

Top sellers

Newest

Trending

What buyers say about blue birthday decorations

What buyers love

What buyers complain about

Top return reasons

Common questions

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