Blue Bird
MaybeAn estimated 0.8% of orders come back. But shoppers spend an estimated $58K a year here, so Blue Bird is a Maybe.
- Flapen Score
- 52 / 100Top 34% of 11,240 Home & Kitchen niches · +3 vs the category median of 4952
- Market size
- $58K/yr164K searches / yr
- 90-day growth
- -7.4%search demand this quarter
- Competition
- 38%top-5 click share · 39 brands · 87 sellers
Flapen Score
Blue Bird against its category
The dotted line is the Home & Kitchen average. Past it, Blue Bird is stronger. Inside it, weaker.
Market
The Blue Bird market on Amazon at a glance
Shoppers on Amazon United States searched for Blue Bird 164K times last year and spent an estimated $58K. The top 5 brands take 42% of clicks. Demand peaks in Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 2.2% of those searches ended in a purchase.
Shoppers searched for this 164K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.
- Searches, last 12 months
- 164K
- Growth, 90 days vs prior 90
- -7.4%
- Conversion, latest week
- 2.2%
- Market size, estimated
- $58Ka year
- Peak month
- December2.1× the quietest month
- Top search term
- bluebird38K searches a year
02 · Price
A sale here is worth $16.08.
Listings sell for $16.08 on average, from $5.09 to $44.28. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $16.08 that is $0 to $2K a year per listing.
- Average price
- $16.08inside the $15 to $100 sweet spot
- Price range
- $5.09–$44.28
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #1,189 within Collectible Figurines. It carries 932 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 98%
- Out of stock, average day
- 4.0%
- Average rank
- #1,189in Collectible Figurines
- Average rating
- 4.64 starsAmazon United States average 4.42 stars
- Average reviews
- 932per listing
- Listings tracked
- 43
04 · Newcomers
1 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Blue Bird products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Aug 1, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Ganz Bluebird of Happiness Pocket Charm with Story Card One Size
- Price
- $5.09
- Rating
- 4.4/5
- Reviews
- 1,615
- Age
- 12y ago

Bluebird of Happiness - Adult by Terra Studios Signed 2020
- Price
- $27.73
- Rating
- 4.8/5
- Reviews
- 721
- Age
- 13y ago

Exquisite Hand - Painted Enamel Blue Bird Trinket Box Hinged Rhinestone - Adorned Mini Jewelry Organizer for Rings & Necklaces Ideal Classical Home Decor & Collectible Keepsake (Trinket Box-B)
- Price
- $13.43
- Rating
- 4.8/5
- Reviews
- 148
- Age
- 1y ago

Blue Glass Bird Figurine Crystal Animal Collectible Shelf Decor
- Price
- $9.82
- Rating
- 4.8/5
- Reviews
- 307
- Age
- 1y ago

Skyists Positive Crochet Blue Bird Gifts for Women Men Emotioanl Cheer up Support Birthday Graduation Gifts for Bird Lover Watcher Daughter Friend Coworker Mom Wife Teacher - Little Reminder Gift
- Price
- $12.71
- Rating
- 4.9/5
- Reviews
- 18
- Age
- 1y ago
Trending
estimated 90-day click momentum
Halobirdsir Clip on Blue Artificial Birds Realistic Bluebird Ornaments 2Pcs Foam Feathered Songbird Figurines for Spring Tree Easter Wreath Decor Garland Crafts (2 Pcs)
- Price
- $6.44
- Rating
- 4.7/5
- Reviews
- 32
- Age
- 9mo ago

Genuine Fred BLUE BIRD Ceramic Colander Charming Unique Design Berry Colander Fun Kitchen Gadget
- Price
- $22.52
- Rating
- 4.8/5
- Reviews
- 186
- Age
- 2y ago

The Bridge Collection Rustic Blue Bird Figurine - Standing Songbird Decor
- Price
- $15.06
- Rating
- 4.5/5
- Reviews
- 19
- Age
- 1y ago

2pcs Small Ceramic Bird Statue and Sculpture for Home Decor Accents Modern Animal Ornaments for Living Room Bedroom Bookshelf Cabinets Coffee Table Centerpiece Cute Knick Knacks for Shelves (Blue)
- Price
- $15.92
- Rating
- 4.9/5
- Reviews
- 21
- Age
- 10mo ago

Giyochie Pair of Blue Bird for Home Decor Farmhouse Ceramic Bird Statue Sculpture Birds Ornaments Small Decor for Shelves Entryway TV Stand Bookcase Garden Micro Landscape Accessories
- Price
- $8.28
- Rating
- 4.8/5
- Reviews
- 50
- Age
- 10mo ago
Newest
by launch date
Halobirdsir Clip on Blue Artificial Birds Realistic Bluebird Ornaments 2Pcs Foam Feathered Songbird Figurines for Spring Tree Easter Wreath Decor Garland Crafts (2 Pcs)
- Price
- $6.44
- Rating
- 4.7/5
- Reviews
- 32
- Age
- 9mo ago

2pcs Small Ceramic Bird Statue and Sculpture for Home Decor Accents Modern Animal Ornaments for Living Room Bedroom Bookshelf Cabinets Coffee Table Centerpiece Cute Knick Knacks for Shelves (Blue)
- Price
- $15.92
- Rating
- 4.9/5
- Reviews
- 21
- Age
- 10mo ago

Giyochie Pair of Blue Bird for Home Decor Farmhouse Ceramic Bird Statue Sculpture Birds Ornaments Small Decor for Shelves Entryway TV Stand Bookcase Garden Micro Landscape Accessories
- Price
- $8.28
- Rating
- 4.8/5
- Reviews
- 50
- Age
- 10mo ago

Skyists Positive Crochet Blue Bird Gifts for Women Men Emotioanl Cheer up Support Birthday Graduation Gifts for Bird Lover Watcher Daughter Friend Coworker Mom Wife Teacher - Little Reminder Gift
- Price
- $12.71
- Rating
- 4.9/5
- Reviews
- 18
- Age
- 1y ago

LWINGFLYER Artificial Birds Realistic Blue Birds 2 Pack Clip on Foam Feathered Bird Ornaments Figurines for Christmas Tree Decoration Wreaths Crafts Party Home Decor
- Price
- $8.71
- Rating
- 4.5/5
- Reviews
- 170
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 38% of clicks, no more. An open shelf where new products get seen.
Brands
39 falling
Sellers
87
Est. top-5 brand share
42%
Top 20: 80%
Est. top-5 click share
38%
Top 20: 74%
Open market
53%
- Ganz16%
- LWINGFLYER9%
- Bluebird of Happiness6%
- SIQIZHOU6%
- H&D HYALINE & DORA5%
- Skyists5%
Demand
Blue Bird search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.1×
Search terms
Top Blue Bird search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- bluebird38K/yr
- blue bird33K/yr
- blue bird decor22K/yr
- blue birds14K/yr
- bluebird of happiness13K/yr
- blue bird figurine14K/yr
- bluebird decor7K/yr
- bluebirds6K/yr
- blue bird of happiness5K/yr
- bluebird gifts8K/yr
Reviews and returns
What reviews say buyers love and hate about Blue Bird
We read the reviews and the return reasons for every product selling here.
“Too big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Blue Bird questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









