Is blue and white vase profitable to sell on Amazon United States?

The niche generates $133K/yr across 65 tracked products. 5 of 14 products launched in the last 360 days are still selling. 90-day search growth is +2.9%. Flapen's verdict: Worth a look (50/100).

How competitive is the blue and white vase niche?

38 brands and 55 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 37% of demand.

What do buyers complain about in blue and white vase?

Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 5.0% — above our launch gate.

When does demand for blue and white vase peak?

Demand peaks in Jan–Feb; the busiest month runs 2.0× the quietest.

What does it cost to enter the blue and white vase niche?

Listings span $13.08–$110.06; the average listing price is $29.55 (sweet spot $15–$100). The average incumbent carries 139 reviews — the moat a new listing must climb.

blue and white vase

Worth a look

Shows no brand lock-in (top 5 brands take 37% of clicks), but weak search conversion (0.9%) keeps it on the watch list.

Brand share

Incredible37%

top-5 brand share — no brand owns this niche

Avg price

Incredible$29.55

avg listing price — sweet spot $15–$100

Review moat

Great139.14

avg incumbent reviews — the moat a new listing must climb

Competition

Great29%

top-5 click share — an open shelf

Price range

Great$13.08–$110.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$133K

$133K/yr · 484K searches

Growth

Okay+2.9%

90-day search growth — must beat 0% to launch

Returns

Bad5.0%

return rate — above 5% kills the launch gate

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand Low Review Barrier High Returns

According to Flapen's Amazon United States niche tracking, blue and white vase is a $133K/yr Amazon United States market (484K searches/yr). The top 5 brands hold 37% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 50/100.

Data updated Aug 3, 2026 · scored weekly · How we score niches

blue and white vase market data

Units sold / yr: 5K–6K; avg 0–100/product
Revenue / yr: $148K–$177K; units × avg price
Conversion rate: 0.9%
Avg BSR: #1,148
Page quality: 0%
Prime: 100%
Sponsored: 98%
Out of stock: 8.4%
Avg brand age: 29 months
Avg seller age: 193 days

Competition & brand share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

Brands

38 falling

Sellers

Top-5 brand share

37%

Top 20: 83%

Top-5 click share

29%

Top 20: 65%

Open market

57%

GaLouRo9%
Liiusgelad9%
Juyuspesrk7%
SEUYUCL6%
Ceradamay6%
Maxcheck6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.9% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 2.0×

Open Trend

Top blue and white vase search terms

blue and white vase189K/yr +10.1%0.9% conv.
chinoiserie vase92K/yr -5.3%0.5% conv.
blue and white vases43K/yr +15.4%0.6% conv.
blue floral vase17K/yr +18.1%1.2% conv.
porcelain vase25K/yr -11.1%0.3% conv.
blue white vase19K/yr +0.1%0.9% conv.
chinese vase25K/yr -38.0%0.0% conv.
blue and white pottery15K/yr +2.4%0.4% conv.
blue and white vases home decor14K/yr -11.2%0.9% conv.
white and blue vase10K/yr +20.7%0.9% conv.

All search terms

Top blue and white vase products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Blue and White Chinoiserie vase - Vintage Ceramic vase with Antique Design Perfect for Chinoiserie Home Decor 9in Flower vase04

Liiusgelad$22.764.5★88 rev

Juyuspesrk Chinoiserie Ceramic Vase Blue and White Vase Vintage Vases Flower Vase for Centerpiece Chinese Cute Vases for Living Room Office Home Decor French Country Decor (Blue White Small)

Juyuspesrk$24.324.8★41 rev

GaLouRo Blue Vase Chinoiserie Vase Ginger Jar Vase for Home Decor Blue and White Porcelain Decor 9 H

GaLouRo$31.244.5★218 rev

Maxcheck 12 Pcs Small Blue and White Vase Mini Porcelain Chinoiserie Bud Vase Vintage Ceramic Oriental Handmade Chinese Flower Jardiniere for Home Office Shelf Table Centerpieces Decor(Classic)

Maxcheck$56.574.8★90 rev

SincereLuxe Blue and White Ceramic Vase Decorative Pottery Flower Vase for Tulips Vintage Crackle Glaze Vase for French Country Chinoiserie & Cottage Farmhouse Shelf Mantel Table Decor

SincereLuxe$32.004.9★29 rev

Newest

by launch date

Kiiwaa Blue and White Vase Chinoiserie Ceramic Vase for Centerpiece 5.91 Vintage Flower Vase for Living Room Office Home Decor French Country Decor

Kiiwaa$23.7529 rev

2mo ago

Ceramic Flower Vase Home Decor 6.2 inch Farmhouse Rustic Vintage Decorative Vases Pottery Terracotta Boho Flowers Vases for Dining Table Living Room Shelf Kitchen Bedroom (6.2-Blue and White)

RIKBVOM$18.92137 rev

7mo ago

Blltzzz Chinoiserie Vase 8.2 Inch Vintage Ceramic Oriental Vase Blue and White Vases for Centerpiece Porcelain Vases for Coffee Table Entryway Farmhouse Living Room Home Decor (Bule&White 8.2in)

Blltzzz$22.6239 rev

11mo ago

Juyuspesrk Chinoiserie Ceramic Vase Blue and White Vase Vintage Vases Flower Vase for Centerpiece Chinese Cute Vases for Living Room Office Home Decor French Country Decor (Blue White Small)

Juyuspesrk$24.3241 rev

11mo ago

SincereLuxe Blue and White Ceramic Vase Decorative Pottery Flower Vase for Tulips Vintage Crackle Glaze Vase for French Country Chinoiserie & Cottage Farmhouse Shelf Mantel Table Decor

SincereLuxe$32.0029 rev

1y ago

What buyers say about blue and white vase

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Definitely worth it great quality great color”

Color17%

“bold colors”

Size-Overall12%

“the perfect size”

Value For Money8%

“Well worth it”

Advertised Vs Actual Product8%

“Exactly as described”

Design-Overall8%

“the blue design is flawless”

Shape/Style3%

“great shape”

Weight Heavy3%

“Beautiful and heavy”

Gifting Purpose2%

“Perfect for a housewarming gift”

Strength1%

“The perfect base”

What buyers complain about

Size-Overall34%

“Small set”

Value For Money9%

“Looks more expensive than it is”

Quality-Overall6%

“not good quality and small size”

Color3%

“however the coloring looked dirty”

Advertised Vs Actual Product2%

“deceptive ad”

Hard Feel2%

“Rough surface”

Weight Heavy2%

“Heavier than I expected”

Ease Of Use1%

“Hard to get assistance”

Smell1%

“I got hit in the face with that plastic/chemical smell”

Durability1%

“Would probably break easily”

Top return reasons

Size-Overall58%

Color15%

Advertised Vs Actual Product5%

Value For Money4%

Quality-Overall2%

Design-Overall2%

Display Colors2%

Defective Material/Parts2%

Functionality-Overall2%

Paint Quality1%

Common questions

Is blue and white vase profitable to sell on Amazon United States?: The niche generates $133K/yr across 65 tracked products. 5 of 14 products launched in the last 360 days are still selling. 90-day search growth is +2.9%. Flapen's verdict: Worth a look (50/100).
How competitive is the blue and white vase niche?: 38 brands and 55 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 37% of demand.
What do buyers complain about in blue and white vase?: Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 5.0% — above our launch gate.
When does demand for blue and white vase peak?: Demand peaks in Jan–Feb; the busiest month runs 2.0× the quietest.
What does it cost to enter the blue and white vase niche?: Listings span $13.08–$110.06; the average listing price is $29.55 (sweet spot $15–$100). The average incumbent carries 139 reviews — the moat a new listing must climb.