Blue and White Dishes
FailBuyers convert on only 0.5% of searches, so Blue and White Dishes is a Fail.
- Flapen Score
- 43 / 100Ranks 8,087 of 11,240 Home & Kitchen niches · −6 vs the category median of 4943
- Market size
- $78K/yr229K searches / yr
- 90-day growth
- -3.8%search demand this quarter
- Competition
- 28%top-5 click share · 31 brands · 58 sellers
Flapen Score
Blue and White Dishes against its category
The dotted line is the Home & Kitchen average. Past it, Blue and White Dishes is stronger. Inside it, weaker.
Market
The Blue and White Dishes market on Amazon at a glance
Shoppers on Amazon United States searched for Blue and White Dishes 229K times last year and spent an estimated $78K. The top 5 brands take 71% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 229K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $78K a year.
- Searches, last 12 months
- 229K
- Growth, 90 days vs prior 90
- -3.8%
- Conversion, latest week
- 0.5%
- Market size, estimated
- $78Ka year
- Top search term
- blue and white dishes50K searches a year
02 · Price
A sale here is worth $72.87.
Listings sell for $72.87 on average, from $14.22 to $162.99. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $72.87 that is $0 to $7K a year per listing.
- Average price
- $72.87inside the $15 to $100 sweet spot
- Price range
- $14.22–$162.99
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$7K
- Returns
- 3.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
84% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #387 within Dinnerware. It carries 673 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 94%
- Out of stock, average day
- 8.9%
- Average rank
- #387in Dinnerware
- Average rating
- 4.65 starsAmazon United States average 4.42 stars
- Average reviews
- 673per listing
- Listings tracked
- 67
04 · Newcomers
3 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Blue and White Dishes products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Aug 6, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
222 Fifth Adelaide Blue 16-Piece Floral Porcelain Dinnerware Set | Microwave and Dishwasher Safe Dining Set for 4 | Stackable and Chip-Resistant Plates Bowls and Cups | Gift for Housewarming & Wedding
- Price
- $106.92
- Rating
- 4.8/5
- Reviews
- 704
- Age
- 10y ago

vancasso SELENE Plates and Bowls Set for 4 12 Pieces Dinnerware Sets Mircowave and Dishwasher Safe Dishes Set Porcelain Blue Dinnerware
- Price
- $48.93
- Rating
- 4.8/5
- Reviews
- 1,280
- Age
- 2y ago

222 Fifth Adelaide Grey 16-Piece Floral Porcelain Dinnerware Set | Microwave and Dishwasher Safe Dining Set for 4 | Stackable and Chip-Resistant Plates Bowls and Cups | Gift for Housewarming & Wedding
- Price
- $102.07
- Rating
- 4.8/5
- Reviews
- 704
- Age
- 7y ago

HomeElves Dinner Plates Set of 6 10.5 inch Blue Rose Floral Plate
- Price
- $38.80
- Rating
- 4.7/5
- Reviews
- 526
- Age
- 3y ago

Mikasa Kiley Bone China Lightweight Chip Resistant 16 Piece Dinnerware Set Service for 4 Blue and White
- Price
- $96.49
- Rating
- 4.9/5
- Reviews
- 81
- Age
- 3y ago
Trending
estimated 90-day click momentum
222 Fifth Adelaide Large Coffee Mugs Set of 4 14.5 oz Porcelain Coffee Cups with Handle Ceramic Tea Cup for Cappuccino Latte Cocoa Microwave & Dishwasher Safe Decorative Gift Sets Blue and White
- Price
- $49.47
- Rating
- 5.0/5
- Reviews
- 14
- Age
- 4mo ago

222 Fifth Adelaide Blue Oval Serving Bowls (Set of 2) 28 oz Porcelain Large Serving Bowl Ceramic White Bowls for Pasta Salad Dinner & Entertaining Luxury Floral Gifts Microwave & Dishwasher Safe
- Price
- $58.75
- Rating
- 4.9/5
- Reviews
- 19
- Age
- 4mo ago

vancasso 10.25 Blue Dinner Plates Set of 6 Porcelain Vintage
- Price
- $36.61
- Rating
- 4.8/5
- Reviews
- 517
- Age
- 2y ago

222 Fifth Adelaide Blush 12-Piece Pink Porcelain Dinnerware Set Service for 4 Big Dinner Plates and Bowls Sets White with Pink Floral Pattern for Daily Entertainment Microwave & Dishwasher Safe
- Price
- $90.78
- Rating
- 4.6/5
- Reviews
- 97
- Age
- 1y ago

Elama Cattleya Orchid Design 16 Piece Round Porcelain Dinnerware Set in Blue and White Tableware Set Service for 4
- Price
- $64.73
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 1y ago
Newest
by launch date
222 Fifth Adelaide Blue Oval Serving Bowls (Set of 2) 28 oz Porcelain Large Serving Bowl Ceramic White Bowls for Pasta Salad Dinner & Entertaining Luxury Floral Gifts Microwave & Dishwasher Safe
- Price
- $58.75
- Rating
- 4.9/5
- Reviews
- 19
- Age
- 4mo ago

222 Fifth Adelaide Large Coffee Mugs Set of 4 14.5 oz Porcelain Coffee Cups with Handle Ceramic Tea Cup for Cappuccino Latte Cocoa Microwave & Dishwasher Safe Decorative Gift Sets Blue and White
- Price
- $49.47
- Rating
- 5.0/5
- Reviews
- 14
- Age
- 4mo ago

Pfaltzgraff Medallion Radiance 12 Piece Stoneware Dinnerware Plate Bowl Dish Set Service for 4 Blue
- Price
- $44.11
- Rating
- 4.7/5
- Reviews
- 68
- Age
- 11mo ago

Elama Cattleya Orchid Design 16 Piece Round Porcelain Dinnerware Set in Blue and White Tableware Set Service for 4
- Price
- $64.73
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 1y ago

vancasso SELENE Plates and Bowls Set for 6 24 Pieces Dinnerware Sets Mircowave and Dishwasher Safe Dishes Set Porcelain Blue Dinnerware
- Price
- $113.45
- Rating
- 4.8/5
- Reviews
- 1,280
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 28% of clicks, no more. An open shelf where new products get seen.
Brands
31 rising
Sellers
58
Est. top-5 brand share
71%
Top 20: 95%
Est. top-5 click share
28%
Top 20: 65%
Open market
25%
- 222 Fifth42%
- vancasso13%
- Pfaltzgraff6%
- Mikasa5%
- HomeElves5%
- Elama4%
Demand
Blue and White Dishes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3× · 8 of 12 months tracked
Search terms
Top Blue and White Dishes search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- blue and white dishes50K/yr
- 222 fifth dinnerware39K/yr
- blue and white china16K/yr
- blue and white dinnerware13K/yr
- blue and white dinnerware set10K/yr
- 222 fifth adelaide blue7K/yr
- blue plates set7K/yr
- 222 fifth10K/yr
- blue and white dishes vintage6K/yr
- blue china8K/yr
Reviews and returns
What reviews say buyers love and hate about Blue and White Dishes
We read the reviews and the return reasons for every product selling here.
“Not the right color, for me”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Blue and White Dishes questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









