blue and white balloons
Worth a lookShows no brand lock-in (top 5 brands take 44% of clicks), but prices mostly outside the sweet spot ($5.61–$11.26) keeps it on the watch list.
Brand share
Great44%top-5 brand share — no brand owns this niche
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Competition
Great37%top-5 click share — an open shelf
Growth
Good+48.1%90-day search growth — must beat 0% to launch
Returns
Okay3.1%return rate — above 5% kills the launch gate
Review moat
Okay2,456.1avg incumbent reviews — the moat a new listing must climb
Market size
Bad$97K$97K/yr · 138K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$7.81avg listing price — sweet spot $15–$100
Price range
Bad$5.61–$11.26cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, blue and white balloons is a $97K/yr Amazon United States market (138K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 53/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
blue and white balloons market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- $98K–$117K
- units × avg price
- Conversion rate
- 9.0%
- Avg BSR
- #534
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 3.5%
- Avg brand age
- 27 months
- Avg seller age
- 275 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
31 falling
Sellers
37
Top-5 brand share
44%
Top 20: 88%
Top-5 click share
37%
Top 20: 77%
Open market
51%
- Ecumutex14%
- Hiquaty12%
- GBSAWER6%
- Togvu5%
- OWPFJG5%
- NUTTYBASH5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +48.1% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 2.8×
Top blue and white balloons search terms
- blue and white balloons76K/yr
- white and blue balloons17K/yr
- light blue and white balloons10K/yr
- balloons blue and white8K/yr
- blue white balloons7K/yr
- baby blue and white balloons8K/yr
- globos azules y blancos5K/yr
- blue and white ballons3K/yr
- blue and white balloon3K/yr
Top blue and white balloons products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
60pcs Blue and White Balloons 12inch Clear Pearl White Light Blue Balloons for Baby Shower Birthday Party Decorations
Ecumutex$6.094.6★319 rev
Royal Blue Confetti Latex Balloons 50pcs 12 inch Light Blue Baby Blue and White Party Balloons for Birthday Wedding Party Decoration
Hiquaty$6.384.6★18,057 rev
100pcs Royal Blue and White Balloons 12 Inch w/Ribbon for Party Decorations
GBSAWER$9.924.6★449 rev
60pcs Blue White Silver Balloons 12 Inch Royal Blue Metallic Silver Balloons for Class of 2026 Graduation Birthday Wedding Fathers Day Party Decorations
OWPFJG$6.144.7★386 rev
Blue White Silver Confetti Balloons - 50pcs 12 Metallic Blue Silver and Clear White Confetti Latex Balloons for Graduation Fathers Day Birthday Wedding Anniversary Bridal Shower Party Decorations
Vanjehou$6.954.7★3,255 rev
Newest
by launch date
Blue and White Balloons 60Pcs 12Inch Metallic Light Dusty Blue White Balloons Blue Confetti Balloons for Baby Shower Bridal Shower Wedding Engagement Birthday Party Decorations
JOYFLOAT$6.87382 rev
Hiquaty Blue and White Balloons 50pcs Light Blue Balloons 12 Inch Dark Blue Balloons Metallic Blue Balloons for Birthday Wedding Baby Shower Party Decoration
Hiquaty$5.632,033 rev
Dusty Blue Latex Balloons 60pcs 12 Inches Blue and White with Transparent Balloons for Wedding Birthday Baby Shower Party Decorations
PATYDECRO$6.04718 rev
Adeyoo Pastel Blue and White Balloons 50PCS Baby Blue Pearl White & Clear Latex Balloons for Baby Shower Birthday & Bridal Shower Party Decorations Photo Backdrop
Adeyoo$8.05200 rev
60pcs Blue and White Balloons 12inch Clear Pearl White Light Blue Balloons for Baby Shower Birthday Party Decorations
Ecumutex$6.09319 rev
Trending
90-day click momentumBlue and White Balloons 60Pcs 12Inch Metallic Light Dusty Blue White Balloons Blue Confetti Balloons for Baby Shower Bridal Shower Wedding Engagement Birthday Party Decorations
JOYFLOAT$6.874.7★
Hiquaty Blue and White Balloons 50pcs Light Blue Balloons 12 Inch Dark Blue Balloons Metallic Blue Balloons for Birthday Wedding Baby Shower Party Decoration
Hiquaty$5.634.7★
Adeyoo Pastel Blue and White Balloons 50PCS Baby Blue Pearl White & Clear Latex Balloons for Baby Shower Birthday & Bridal Shower Party Decorations Photo Backdrop
Adeyoo$8.054.4★
Bezente White Balloons Latex Party Balloons 100 Pack 12 inch Round Helium Balloons for 4th of July Independence Day Patriotic Graduation Wedding Birthday Engagement Party Decorations
Bezente$6.804.6★
Dark Blue White Balloon 12 Inch Different Shades Blue and White Balloon for Birthday Baby Shower Bridal Baptism Wedding Graduation Party Decorations
Togvu$9.804.5★
What buyers say about blue and white balloons
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful colors”
“Good Quality”
“Definitely worth the money”
“Beautiful and durable”
“easy to inflate”
“As advertised”
“Nice size”
“Easy to assemble”
“Perfect thickness”
“the decoration came out beautiful”
What buyers complain about
“Poor quality of baloons”
“Deflates”
“blue than the other colors”
“you will not get the balloons in the photo”
“Balloons were pretty small”
“No Instructions”
“they smell soooo bad”
“If you want to know how to assemble, do not order”
“just not ideal to use for a balloon garland”
“Not as strong as other balloons”
Top return reasons
Common questions
- Is blue and white balloons profitable to sell on Amazon United States?
- The niche generates $97K/yr across 40 tracked products. 3 of 13 products launched in the last 360 days are still selling. 90-day search growth is +48.1%. Flapen's verdict: Worth a look (53/100).
- How competitive is the blue and white balloons niche?
- 31 brands and 37 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 44% of demand.
- What do buyers complain about in blue and white balloons?
- Top complaints mined from reviews: Quality-Overall, Inflation/Deflation, Color. The return rate is 3.1%.
- When does demand for blue and white balloons peak?
- Demand peaks in May–Jun; the busiest month runs 2.8× the quietest.
- What does it cost to enter the blue and white balloons niche?
- Listings span $5.61–$11.26; the average listing price is $7.81 (sweet spot $15–$100). The average incumbent carries 2,456 reviews — the moat a new listing must climb.