Blue and Green Pillow Covers
FailAn estimated 8.1% of orders come back, so Blue and Green Pillow Covers is a Fail.
- Flapen Score
- 48 / 100Ranks 5,923 of 11,240 Home & Kitchen niches · −1 vs the category median of 4948
- Market size
- $114K/yr374K searches / yr
- 90-day growth
- -0.2%search demand this quarter
- Competition
- 15%top-5 click share · 61 brands · 71 sellers
Flapen Score
Blue and Green Pillow Covers against its category
The dotted line is the Home & Kitchen average. Past it, Blue and Green Pillow Covers is stronger. Inside it, weaker.
Market
The Blue and Green Pillow Covers market on Amazon at a glance
Shoppers on Amazon United States searched for Blue and Green Pillow Covers 374K times last year and spent an estimated $114K. The top 5 brands take 58% of clicks. Demand peaks in Jan–Mar–Apr. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 1.2% of those searches ended in a purchase.
Shoppers searched for this 374K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $114K a year.
- Searches, last 12 months
- 374K
- Growth, 90 days vs prior 90
- -0.2%
- Conversion, latest week
- 1.2%
- Market size, estimated
- $114Ka year
- Peak month
- March2.2× the quietest month
- Top search term
- blue and green pillow covers71K searches a year
02 · Price
A sale here is worth $25.11.
Listings sell for $25.11 on average, from $7.70 to $44.86. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $25.11 that is $0 to $3K a year per listing.
- Average price
- $25.11inside the $15 to $100 sweet spot
- Price range
- $7.70–$44.86
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 8.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
97% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #730 within Decorative Pillows, Inserts & Covers. It carries 296 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 99%
- Out of stock, average day
- 2.6%
- Average rank
- #730in Decorative Pillows, Inserts & Covers
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 296per listing
- Listings tracked
- 176
04 · Newcomers
20 of last year's 50 launches cleared the first-year sales bar.
50 products launched here in the last 12 months. 20 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 50
- Successful launches
- 20Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Blue and Green Pillow Covers products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 15% of clicks. An open shelf where new products get seen.
Brands
61 falling
Sellers
71
Top-5 brand share
58%
Top 20: 82%
Top-5 click share
15%
Top 20: 36%
Open market
39%
- Brand 130%
- Brand 215%
- Brand 36%
- Brand 44%
- Brand 53%
- Brand 62%
Demand
Blue and Green Pillow Covers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Mar, Apr · busiest ÷ quietest = 2.2×
Search terms
Top Blue and Green Pillow Covers search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- blue and green pillow covers71K/yr
- chinoiserie pillow cover84K/yr
- hofdeco outdoor pillows19K/yr
- grandmillennial pillow covers34K/yr
- hofdeco pillows17K/yr
- hofdeco23K/yr
- grand millenial pillow cover21K/yr
- jillian harbor pillow covers18K/yr
- blue and white striped pillow covers9K/yr
- chinoiserie pillow covers13K/yr
Reviews and returns
What reviews say buyers love and hate about Blue and Green Pillow Covers
We read the reviews and the return reasons for every product selling here.
“they sent the wrong color”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Blue and Green Pillow Covers questions
Answered from the same tracked data.