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Blue and Black Balloons

Fail

Shoppers spend an estimated $59K a year here, so Blue and Black Balloons is a Fail.

Flapen Score
49
49 / 100
Ranks 5,355 of 11,240 Home & Kitchen niches · on the category median
Market size
$59K/yr81K searches / yr
90-day growth
+14.6%search demand this quarter
Competition
43%top-5 click share · 27 brands · 33 sellers

Flapen Score

Blue and Black Balloons against its category

The dotted line is the Home & Kitchen average. Past it, Blue and Black Balloons is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blue and Black Balloons market on Amazon at a glance

Shoppers on Amazon United States searched for Blue and Black Balloons 81K times last year and spent an estimated $59K. The top 5 brands take 48% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 7.2% of those searches ended in a purchase.

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved +14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.

Searches, last 12 months
81K
Growth, 90 days vs prior 90
+14.6%
Conversion, latest week
7.2%
Market size, estimated
$59Ka year
Peak month
June1.8× the quietest month
Top search term
blue and black balloons32K searches a year

02 · Price

A sale here is worth $10.14.

Listings sell for $10.14 on average, from $5.43 to $23.25. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $10.14 that is $1K to $3K a year per listing.

Average price
$10.14under the $15 to $100 sweet spot
Price range
$5.43–$23.25
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #661 within Balloons. It carries 1,411 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
2.8%
Average rank
#661in Balloons
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
1,411per listing
Listings tracked
35

04 · Newcomers

2 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
2Amazon's first-year sales bar
Average brand age
25 months

Products

Top Blue and Black Balloons products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

27 falling

Sellers

33

Top-5 brand share

48%

Top 20: 94%

Top-5 click share

43%

Top 20: 84%

Open market

45%

  • Brand 114%
  • Brand 210%
  • Brand 39%
  • Brand 48%
  • Brand 57%
  • Brand 67%

Demand

Blue and Black Balloons search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Blue and Black Balloons search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blue and black balloons32K/yr
  • black and blue balloons28K/yr
  • blue black and silver balloons6K/yr
  • blue black and white balloons3K/yr
  • blue black balloons4K/yr
  • royal blue and black balloons4K/yr
  • blue black silver balloons3K/yr

Reviews and returns

What reviews say buyers love and hate about Blue and Black Balloons

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Quality-Overall”
3.2%of orders come back
“HORRIBLE QUALITY”
A buyer, on “Quality-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Blue and Black Balloons questions

Answered from the same tracked data.