Is blow up mattress twin profitable to sell on Amazon United States?

The niche generates $681K/yr across 31 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +45.3%. Flapen's verdict: Worth a look (57/100).

How competitive is the blow up mattress twin niche?

16 brands and 59 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in blow up mattress twin?

Top complaints mined from reviews: Inflation/Deflation, Leak-Proof, Durability. The return rate is 7.0% — above our launch gate.

When does demand for blow up mattress twin peak?

Demand peaks in Jun–Jul; the busiest month runs 2.1× the quietest.

What does it cost to enter the blow up mattress twin niche?

Listings span $13.67–$106.34; the average listing price is $41.13 (sweet spot $15–$100). The average incumbent carries 10,309 reviews — the moat a new listing must climb.

blow up mattress twin

Worth a look

Shows a sweet-spot price point ($41.13 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Incredible$41.13

avg listing price — sweet spot $15–$100

Price range

Great$13.67–$106.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Market size

Good$681K

$681K/yr · 283K searches

Growth

Good+45.3%

90-day search growth — must beat 0% to launch

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Review moat

Bad10,308.65

avg incumbent reviews — the moat a new listing must climb

Returns

Bad7.0%

return rate — above 5% kills the launch gate

Signals High Returns

According to Flapen's Amazon United States niche tracking, blow up mattress twin is a $681K/yr Amazon United States market (283K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 57/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

blow up mattress twin market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: $617K–$823K; units × avg price
Conversion rate: 5.9%
Avg BSR: #17
Page quality: 0%
Prime: 100%
Sponsored: 97%
Out of stock: 0.7%
Avg brand age: 33 months
Avg seller age: 165 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 rising

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

51%

Top 20: 90%

Open market

10%

Intex76%
Amazon Basics6%
VOSSER3%
EnerPlex2%
Sebor2%
FUN PAC1%
Open — no brand owns it (10 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +45.3% search growth over the last 90 days.

Peak months: Jun, Jul · busiest ÷ quietest = 2.1×

Open Trend

Top blow up mattress twin search terms

blow up mattress twin97K/yr +32.1%5.7% conv.
twin camping mattress25K/yr +112.4%1.4% conv.
intex twin air mattress31K/yr +24.6%7.0% conv.
blow up twin mattress19K/yr +58.7%4.8% conv.
intex air mattress twin21K/yr +54.8%6.5% conv.
intex twin air mattress with built in pump12K/yr +91.9%6.8% conv.
twin mattress blow up14K/yr -18.1%6.5% conv.
small blow up mattress9K/yr +16.7%3.0% conv.
blow up twin mattress with built in pump9K/yr +48.1%5.6% conv.
blow up mattress twin size9K/yr +19.8%5.1% conv.

All search terms

Top blow up mattress twin products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Intex 67765ED Dura-Beam Deluxe Comfort-Plush Mid-Rise Air Mattress : Fiber-Tech Twin Size Built-in Electric Pump 13in Bed Height 300lb Weight Capacity

Intex$44.524.3★17,414 rev

Intex 64757E Dura-Beam Standard Downy Air Mattress: Fiber-Tech - Twin Size - 10in Bed Height - 300lb Weight Capacity - Pump Sold Separately

Intex$13.934.3★5,589 rev

Intex Raised Airbed Mattress with Built-in Pump Dura-Beam Plus Pillow Twin - Portable Inflatable Luxury Blow-Up Bed for Adults Camping Guests

Intex$38.734.3★27,877 rev

Intex Twin Size Air Mattress 18in Height Built-in Pump Dura-Beam Deluxe Comfort-Plush - Portable Inflatable Blow-up Bed for Camping Travel Guests

Intex$43.444.3★22,148 rev

Intex 64131ED Dura-Beam Plus Deluxe Pillow Mattress Air Bed: Fiber-Tech Twin Size Built-in Electric Pump 16.5in Bed Height 300lb Weight Capacity

Intex$38.914.3★12,086 rev

Newest

by launch date

Sweetcrispy Weight Capacity 660 lbs Air Bed Double Height Non-Slip Bottom Design Twin Air Mattress - 18 Inflatable Blow Up Airbed with Built-in High Capacity Pump for Home or Camping

Sweetcrispy$36.63178 rev

2mo ago

Amazon Basics Inflatable Air Mattress with Built-in Electric Pump Twin Size 18-Inch Height for Camping or Travel

Amazon Basics$42.34235 rev

6mo ago

OhGeni Twin Air Mattress with Built in Pump Family Choice Award Winner 13 Camping Inflatable Blow up Bed with External Valve Portable Foldable Airbed for Home & Outdoor 300lbs

OhGeni$48.614,566 rev

6mo ago

Amazon Basics Inflatable Air Mattress Twin with Built-in Pump

Amazon Basics$28.40236 rev

7mo ago

Sebor Air Mattress with Built-in Pump Comfortable Self-Inflating Air Mattress with High-Speed Pump Durable Blow Up Mattress Twin with Storage Bag for Guest Camping (Khaki White 18 Twin XL)

Sebor$63.47357 rev

9mo ago

What buyers say about blow up mattress twin

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall31%

“Comfortable too”

Quality-Overall13%

“Excellent product”

Value For Money9%

“Great deal”

Ease Of Use5%

“Very handy”

Size-Overall5%

“Great compact size”

Durability4%

“The bed is extremely durable and comfortable”

Assembly/Installation4%

“Easy set up”

Advertised Vs Actual Product3%

“Worked as advertised”

Strength2%

“It's sturdy”

Cushion2%

“Love this cushions this is the second one I bought this is top quality purchase”

What buyers complain about

Inflation/Deflation21%

“Deflates easily”

Leak-Proof15%

“It leaks”

Durability12%

“Didnt last”

Quality-Overall7%

“Extremely low quality”

Comfort-Overall4%

“Not comfortable for my back -”

Size-Overall4%

“Super small”

Noise Level3%

“makes lots of noises”

Functionality-Overall3%

“fails at its function”

Value For Money3%

“Notworth the price”

Advertised Vs Actual Product3%

“Not as described”

Top return reasons

Size-Overall27%

Inflation/Deflation16%

Leak-Proof12%

Comfort-Overall10%

Value For Money7%

Functionality-Overall5%

Advertised Vs Actual Product4%

Quality-Overall2%

Noise Level2%

Material Quality1%

Common questions

Is blow up mattress twin profitable to sell on Amazon United States?: The niche generates $681K/yr across 31 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +45.3%. Flapen's verdict: Worth a look (57/100).
How competitive is the blow up mattress twin niche?: 16 brands and 59 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in blow up mattress twin?: Top complaints mined from reviews: Inflation/Deflation, Leak-Proof, Durability. The return rate is 7.0% — above our launch gate.
When does demand for blow up mattress twin peak?: Demand peaks in Jun–Jul; the busiest month runs 2.1× the quietest.
What does it cost to enter the blow up mattress twin niche?: Listings span $13.67–$106.34; the average listing price is $41.13 (sweet spot $15–$100). The average incumbent carries 10,309 reviews — the moat a new listing must climb.