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Blessed Candles

Fail

Shoppers spend an estimated $23K a year here, so Blessed Candles is a Fail.

Flapen Score
46
46 / 100
Ranks 6,876 of 11,240 Home & Kitchen niches · −3 vs the category median of 49
Market size
$23K/yr26K searches / yr
90-day growth
-17.1%search demand this quarter
Competition
60%top-5 click share · 15 brands · 23 sellers

Flapen Score

Blessed Candles against its category

The dotted line is the Home & Kitchen average. Past it, Blessed Candles is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blessed Candles market on Amazon at a glance

Shoppers on Amazon United States searched for Blessed Candles 26K times last year and spent an estimated $23K. The top 5 brands take 80% of clicks. Demand peaks in Sep. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -17.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
-17.1%
Conversion, latest week
3.1%
Market size, estimated
$23Ka year
Peak month
September5.0× the quietest month
Top search term
blessed candles14K searches a year

02 · Price

A sale here is worth $29.07.

Listings sell for $29.07 on average, from $13.11 to $59.86. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $29.07 that is $0 to $3K a year per listing.

Average price
$29.07inside the $15 to $100 sweet spot
Price range
$13.11–$59.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #733 within Candles. It carries 126 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
8.5%
Average rank
#733in Candles
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
126per listing
Listings tracked
24

04 · Newcomers

2 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
38 months

Products

Top Blessed Candles products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 31, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.

$0$923$2K$3K$4K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

23

Est. top-5 brand share

80%

Top 20: 100%

Est. top-5 click share

60%

Top 20: 98%

Open market

14%

  • VILLAGE GIFT IMPORTERS25%
  • CYSEdge20%
  • MOSROAD15%
  • Zuluf12%
  • TALISMAN4U8%
  • MAKALONE6%
  • Open — no brand owns it (9 brands, 14%)

Demand

Blessed Candles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Black Friday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 5.0×

Search terms

Top Blessed Candles search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • blessed candles14K/yr
  • blessed beeswax candles6K/yr
  • blessed candles 3 days of darkness4K/yr
  • 3 days of darkness blessed candles2K/yr

Reviews and returns

What reviews say buyers love and hate about Blessed Candles

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Size-Overall”
1.5%of orders come back
“Looks bigger in the photo than they actually are”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Blessed Candles questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data