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blaze and the monster machines party supplies

Skip it

A small market ($43K/yr) — this niche doesn't clear our bar today.

Market size 11Growth 20Conversion 27Competition 57Returns 62Price range 80Avg price 85Brand share 54Review moat 66Quality gap 19

Avg price

Great$18.84

avg listing price — sweet spot $15–$100

Price range

Great$6.84–$49.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good871.46

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.5%

return rate — above 5% kills the launch gate

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Growth

Bad-9.4%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$43K

$43K/yr · 108K searches

According to Flapen's Amazon United States niche tracking, blaze and the monster machines party supplies is a $43K/yr Amazon United States market (108K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Aug. Verdict: Skip it — 41/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

blaze and the monster machines party supplies market data

Units sold / yr
3K–4K
avg 0–100/product
Revenue / yr
$57K–$75K
units × avg price
Conversion rate
2.1%
Avg BSR
#3,034
Page quality
0%
Prime
100%
Sponsored
54%
Out of stock
8.7%
Avg brand age
27 months
Avg seller age
166 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

22

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

51%

Top 20: 93%

Open market

21%

  • htwhvt20%
  • Generic19%
  • Blaze13%
  • Kuailaihai12%
  • Kangzilang9%
  • PINUO6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.4% search growth over the last 90 days.
4K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 2.2×

Top blaze and the monster machines party supplies search terms

  • blaze and the monster machines birthday41K/yr
  • blaze birthday party decorations34K/yr
  • blaze party decorations11K/yr
  • blaze and the monster machines party supplies6K/yr
  • blaze birthday decorations6K/yr
  • blaze monster truck birthday decorations6K/yr
  • blaze birthday5K/yr
All search terms

Top blaze and the monster machines party supplies products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$2K8%$3K12%$5K16%$7K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about blaze and the monster machines party supplies

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience25%

“Super cool toys for everybody”

Quality-Overall21%

“Great quality”

Size-Overall15%

“Good fit”

Durability6%

“they're durable”

Gifting Purpose6%

“perfect gift”

Value For Money5%

“Great amount of party favors for the price”

Brightness/Shine/Glow3%

“Glows in the dark”

Color3%

“Very colorful & nice size”

Assembly/Installation2%

“I loved that setup was actually easy — no confusing pieces or 2-hour builds”

Advertised Vs Actual Product1%

“better than described”

What buyers complain about

Quality-Overall17%

“as all of the other reviews state it is made lacking quality”

Value For Money14%

“not cheap to buy”

Functionality-Overall10%

“Didnt work”

Size-Overall8%

“beware the Blaze sign is smaller”

Charging7%

“They are charging thismuch for garbage”

Battery Life7%

“Batteries dont last”

Assembly/Installation6%

“However, its not the easiest to put together and the plastic is cheap, especially for the price”

Durability6%

“It broke completely in half the second it in the wall”

Leak-Proof5%

“Bubbles Leaked”

Smell2%

“They all had a very off-putting smell”

Top return reasons

Size-Overall28%
Value For Money14%
Functionality-Overall10%
Defective Material/Parts10%
Advertised Vs Actual Product10%
Color4%
Quality-Overall3%
Strength2%
Charging2%
Connectivity-Overall2%

Common questions

Is blaze and the monster machines party supplies profitable to sell on Amazon United States?
The niche generates $43K/yr across 28 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -9.4%. Flapen's verdict: Skip it (41/100).
How competitive is the blaze and the monster machines party supplies niche?
16 brands and 22 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 73% of demand.
What do buyers complain about in blaze and the monster machines party supplies?
Top complaints mined from reviews: Quality-Overall, Value For Money, Functionality-Overall. The return rate is 2.5%.
When does demand for blaze and the monster machines party supplies peak?
Demand peaks in Aug; the busiest month runs 2.2× the quietest.
What does it cost to enter the blaze and the monster machines party supplies niche?
Listings span $6.84–$49.56; the average listing price is $18.84 (sweet spot $15–$100). The average incumbent carries 871 reviews — the moat a new listing must climb.