Blantons Bourbon
FailThe top 5 brands take 95% of clicks, so Blantons Bourbon is a Fail.
- Flapen Score
- 43 / 100Ranks 8,087 of 11,240 Home & Kitchen niches · −6 vs the category median of 4943
- Market size
- $223K/yr195K searches / yr
- 90-day growth
- +7.9%search demand this quarter
- Competition
- 68%top-5 click share · 7 brands · 7 sellers
Flapen Score
Blantons Bourbon against its category
The dotted line is the Home & Kitchen average. Past it, Blantons Bourbon is stronger. Inside it, weaker.
Market
The Blantons Bourbon market on Amazon at a glance
Shoppers on Amazon United States searched for Blantons Bourbon 195K times last year and spent an estimated $223K. The top 5 brands take 95% of clicks. Demand peaks in Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 1.7% of those searches ended in a purchase.
Shoppers searched for this 195K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $223K a year.
- Searches, last 12 months
- 195K
- Growth, 90 days vs prior 90
- +7.9%
- Conversion, latest week
- 1.7%
- Market size, estimated
- $223Ka year
- Peak month
- December3.3× the quietest month
- Top search term
- blantons bourbon stopper display52K searches a year
02 · Price
A sale here is worth $66.60.
Listings sell for $66.60 on average, from $18.94 to $166.24. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $66.60 that is $7K to $17K a year per listing.
- Average price
- $66.60inside the $15 to $100 sweet spot
- Price range
- $18.94–$166.24
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $7K–$17K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
80% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #2,595 within Display Stands. It carries 99 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 60%
- Out of stock, average day
- 3.1%
- Average rank
- #2,595in Display Stands
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 99per listing
- Listings tracked
- 15
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Blantons Bourbon products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
7
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
2%
- Brand 130%
- Brand 228%
- Brand 321%
- Brand 411%
- Brand 54%
- Brand 63%
- Open — no brand owns it (1 brand, 2%)
Demand
Blantons Bourbon search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 3.3×
Search terms
Top Blantons Bourbon search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- blantons bourbon stopper display52K/yr
- blantons46K/yr
- blantons bourbon whiskey28K/yr
- blantons bourbon19K/yr
- blanton stopper display11K/yr
- blantons cork display14K/yr
- blantons display5K/yr
- blanton5K/yr
- blantons whiskey5K/yr
- blanton bourbon3K/yr
Reviews and returns
What reviews say buyers love and hate about Blantons Bourbon
We read the reviews and the return reasons for every product selling here.
“Little expensive for what you get”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Blantons Bourbon questions
Answered from the same tracked data.









