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blantons bourbon

Skip it

Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.

Market size 43Growth 35Conversion 22Competition 28Returns 86Price range 55Avg price 87Brand share 13Review moat 95Quality gap 30

Review moat

Incredible99.4

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$66.60

avg listing price — sweet spot $15–$100

Returns

Great1.4%

return rate — above 5% kills the launch gate

Price range

Good$18.94–$166.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$223K

$223K/yr · 195K searches

Growth

Okay+7.9%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Brand share

Bad95%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, blantons bourbon is a $223K/yr Amazon United States market (195K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Dec. Verdict: Skip it — 43/100.

Data updated Aug 2, 2026 · scored weekly · How we score niches

blantons bourbon market data

Units sold / yr
3K–4K
avg 100–250/product
Revenue / yr
$200K–$266K
units × avg price
Conversion rate
1.7%
Avg BSR
#2,595
Page quality
0%
Prime
60%
Sponsored
80%
Out of stock
3.1%
Avg brand age
52 months
Avg seller age
175 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

7

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

2%

  • Blanton's30%
  • Barrel-Art28%
  • YeeBeny21%
  • Elite Wine Racks11%
  • YCCOKJJ4%
  • DiyNew3%
  • Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +7.9% search growth over the last 90 days.
10K6KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.3×

Top blantons bourbon search terms

  • blantons bourbon stopper display52K/yr
  • blantons46K/yr
  • blantons bourbon whiskey28K/yr
  • blantons bourbon19K/yr
  • blanton stopper display11K/yr
  • blantons cork display14K/yr
  • blantons display5K/yr
  • blanton5K/yr
  • blantons whiskey5K/yr
  • blanton bourbon3K/yr
All search terms

Top blantons bourbon products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$22K20%$45K30%$67K40%$89K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

What buyers say about blantons bourbon

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall36%

“High-quality”

Display-Overall15%

“Great display”

Size-Overall13%

“Blanton tops fit perfectly”

Advertised Vs Actual Product8%

“the product is as advertised”

Wood Quality5%

“Solid wood, great price looks terrific”

Stitch/Finish/Polish5%

“Very happy with the finish quality”

Value For Money4%

“Less expensive than the name brand”

Design-Overall4%

“The design is great”

Strength3%

“Looks great and holds everything well”

Color2%

“Perfect color, size”

What buyers complain about

Value For Money67%

“Little expensive for what you get”

Advertised Vs Actual Product33%

“Very Deceptive”

Top return reasons

Defective Material/Parts19%
Size-Overall16%
Advertised Vs Actual Product16%
Value For Money11%
Display-Overall9%
Color7%
Quality-Overall6%
Material Quality4%
Functionality-Overall4%
Stitch/Finish/Polish3%

Common questions

Is blantons bourbon profitable to sell on Amazon United States?
The niche generates $223K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +7.9%. Flapen's verdict: Skip it (43/100).
How competitive is the blantons bourbon niche?
7 brands and 7 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in blantons bourbon?
Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product. The return rate is 1.4%.
When does demand for blantons bourbon peak?
Demand peaks in Dec; the busiest month runs 3.3× the quietest.
What does it cost to enter the blantons bourbon niche?
Listings span $18.94–$166.24; the average listing price is $66.60 (sweet spot $15–$100). The average incumbent carries 99 reviews — the moat a new listing must climb.