Blanket Rack
FailDemand is soft, at -21.3% this quarter, so Blanket Rack is a Fail.
- Flapen Score
- 49 / 100Ranks 5,355 of 11,240 Home & Kitchen niches · on the category median49
- Market size
- $142K/yr334K searches / yr
- 90-day growth
- -21.3%search demand this quarter
- Competition
- 41%top-5 click share · 24 brands · 42 sellers
Flapen Score
Blanket Rack against its category
The dotted line is the Home & Kitchen average. Past it, Blanket Rack is stronger. Inside it, weaker.
Market
The Blanket Rack market on Amazon at a glance
Shoppers on Amazon United States searched for Blanket Rack 334K times last year and spent an estimated $142K. The top 5 brands take 72% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 1.2% of those searches ended in a purchase.
Shoppers searched for this 334K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $142K a year.
- Searches, last 12 months
- 334K
- Growth, 90 days vs prior 90
- -21.3%
- Conversion, latest week
- 1.2%
- Market size, estimated
- $142Ka year
- Peak month
- January3.4× the quietest month
- Top search term
- blanket rack262K searches a year
02 · Price
A sale here is worth $36.41.
Listings sell for $36.41 on average, from $17.02 to $85.37. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $36.41 that is $0 to $4K a year per listing.
- Average price
- $36.41inside the $15 to $100 sweet spot
- Price range
- $17.02–$85.37
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 3.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 15.6% of listings are out of stock. The average listing ranks #158 within Towel Holders. It carries 579 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 98%
- Out of stock, average day
- 15.6%
- Average rank
- #158in Towel Holders
- Average rating
- 4.39 starsAmazon United States average 4.42 stars
- Average reviews
- 579per listing
- Listings tracked
- 41
04 · Newcomers
3 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Blanket Rack products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
HOOBRO Free Standing Towel Rack 3 Tier Blanket Rack Blanket Holder for Bathroom 16.9 L x 11 W x 31.9 H Industrial Metal Drying and Display Rack with Shelf Rustic Brown and Black BF03LB01
- Price
- $29.94
- Rating
- 4.4/5
- Reviews
- 1,306
- Age
- 4y ago

Winsome Wood Quilt Rack with 3 Rungs Antique Walnut (94036)
- Price
- $63.62
- Rating
- 4.4/5
- Reviews
- 1,926
- Age
- 8y ago

HOOBRO Blanket Ladder 5-Tier Towel Rack with Hooks Wall-Leaning Blanket Rack Decorative Display Ladder Shelf for Scarves Industrial Living Room Bedroom Rustic Brown and Black BF52CJ01
- Price
- $24.74
- Rating
- 4.5/5
- Reviews
- 1,415
- Age
- 3y ago

Blanket Ladder 5-Tier Towel Holder with 4 Removable Hooks Farmhouse Wall Leaning Decorative Rack Shelf Wooden Towel Display Rack Quilt Ladder for Living Room Bedroom Rustic Brown
- Price
- $20.83
- Rating
- 4.5/5
- Reviews
- 389
- Age
- 2y ago

chilinii Farmhouse Wooden Blanket Ladder with Removable Hooks 6-Tier Rustic Blanket Rack Decorative Stand Leaning Towel Quilt Rack Holder for Bathroom Living Room Decor Brown
- Price
- $34.34
- Rating
- 4.4/5
- Reviews
- 170
- Age
- 1y ago
Trending
estimated 90-day click momentum
HOOBRO Blanket Ladder 5 Tier Bamboo Ladder Shelf Blanket Ladders for Living Room and Bedroom Farmhouse Blanket Holder Rack for Storage and Home Decor Decorative Towel Rack Mocha MA91CJ01G1
- Price
- $39.97
- Rating
- 3.9/5
- Reviews
- 9
- Age
- 3mo ago

Wooden Blanket Ladder Wall-Leaning Blanket Rack 5 Tier Ladder Shelf 5.6 ft Blanket Holder Decorative Display Ladder Shelf for Storage and Home Decor Rustic Brown and Black
- Price
- $18.79
- Rating
- 4.2/5
- Reviews
- 28
- Age
- 9mo ago

TotsNjoy Decorative Foldable Wooden Blanket Ladder 6-Tier Pine Wood Quilt Ladder 68 Easy Assembly Anti-Slip Farmhouse Decor Rack Stand for Living Room Bedroom Bathroom (Brown)
- Price
- $33.90
- Rating
- 4.3/5
- Reviews
- 96
- Age
- 1y ago

chilinii Farmhouse Wooden Blanket Ladder with Removable Hooks 6-Tier Rustic Blanket Rack Decorative Stand Leaning Towel Quilt Rack Holder for Bathroom Living Room Decor Brown
- Price
- $34.34
- Rating
- 4.4/5
- Reviews
- 170
- Age
- 1y ago

AJLS 6-Tier Blanket Ladder for Living Room 5.6FT Pine Wood Quilt Rack with 4 Anti-Slip Straps and 4 Removable Hooks Lightweight Easy Assembly Hinged Design Farmhouse Decorative Shelf
- Price
- $40.17
- Rating
- 4.5/5
- Reviews
- 64
- Age
- 1y ago
Newest
by launch date
HOOBRO Blanket Ladder 5 Tier Bamboo Ladder Shelf Blanket Ladders for Living Room and Bedroom Farmhouse Blanket Holder Rack for Storage and Home Decor Decorative Towel Rack Mocha MA91CJ01G1
- Price
- $39.97
- Rating
- 3.9/5
- Reviews
- 9
- Age
- 3mo ago

Wooden Blanket Ladder Wall-Leaning Blanket Rack 5 Tier Ladder Shelf 5.6 ft Blanket Holder Decorative Display Ladder Shelf for Storage and Home Decor Rustic Brown and Black
- Price
- $18.79
- Rating
- 4.2/5
- Reviews
- 28
- Age
- 9mo ago

HOOBRO 4-Tier Free Standing Towel Rack for Bathroom Blanket Rack Stand 23.6 L x 15.9 W x 40.7 H Freestanding Quilt Stand Blanket Display Holder for Bedroom Industrial Style Black BK07LB01
- Price
- $46.21
- Rating
- 4.9/5
- Reviews
- 28
- Age
- 10mo ago

AJLS 6-Tier Blanket Ladder for Living Room 5.6FT Pine Wood Quilt Rack with 4 Anti-Slip Straps and 4 Removable Hooks Lightweight Easy Assembly Hinged Design Farmhouse Decorative Shelf
- Price
- $40.17
- Rating
- 4.5/5
- Reviews
- 64
- Age
- 1y ago

chilinii Farmhouse Wooden Blanket Ladder with Removable Hooks 6-Tier Rustic Blanket Rack Decorative Stand Leaning Towel Quilt Rack Holder for Bathroom Living Room Decor Brown
- Price
- $34.34
- Rating
- 4.4/5
- Reviews
- 170
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
24 falling
Sellers
42
Est. top-5 brand share
72%
Top 20: 97%
Est. top-5 click share
41%
Top 20: 79%
Open market
24%
- HOOBRO44%
- Winsome9%
- RELODECOR7%
- Vantimo6%
- chilinii5%
- ELYKEN5%
Demand
Blanket Rack search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.4×
Search terms
Top Blanket Rack search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- blanket rack262K/yr
- blanket rack stand for living room26K/yr
- blanket shelf19K/yr
- blanket display14K/yr
- throw blanket rack7K/yr
- blanket storage rack6K/yr
Reviews and returns
What reviews say buyers love and hate about Blanket Rack
We read the reviews and the return reasons for every product selling here.
“were too big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Blanket Rack questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









