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Blanket Rack

Fail

Demand is soft, at -21.3% this quarter, so Blanket Rack is a Fail.

Flapen Score
49
49 / 100
Ranks 5,355 of 11,240 Home & Kitchen niches · on the category median
Market size
$142K/yr334K searches / yr
90-day growth
-21.3%search demand this quarter
Competition
41%top-5 click share · 24 brands · 42 sellers

Flapen Score

Blanket Rack against its category

The dotted line is the Home & Kitchen average. Past it, Blanket Rack is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blanket Rack market on Amazon at a glance

Shoppers on Amazon United States searched for Blanket Rack 334K times last year and spent an estimated $142K. The top 5 brands take 72% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 334K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $142K a year.

Searches, last 12 months
334K
Growth, 90 days vs prior 90
-21.3%
Conversion, latest week
1.2%
Market size, estimated
$142Ka year
Peak month
January3.4× the quietest month
Top search term
blanket rack262K searches a year

02 · Price

A sale here is worth $36.41.

Listings sell for $36.41 on average, from $17.02 to $85.37. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $36.41 that is $0 to $4K a year per listing.

Average price
$36.41inside the $15 to $100 sweet spot
Price range
$17.02–$85.37
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
3.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 15.6% of listings are out of stock. The average listing ranks #158 within Towel Holders. It carries 579 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
98%
Out of stock, average day
15.6%
Average rank
#158in Towel Holders
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
579per listing
Listings tracked
41

04 · Newcomers

3 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
3Amazon's first-year sales bar
Average brand age
38 months

Products

Top Blanket Rack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

24 falling

Sellers

42

Top-5 brand share

72%

Top 20: 97%

Top-5 click share

41%

Top 20: 79%

Open market

24%

  • Brand 144%
  • Brand 29%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Blanket Rack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.4×

Search terms

Top Blanket Rack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blanket rack262K/yr
  • blanket rack stand for living room26K/yr
  • blanket shelf19K/yr
  • blanket display14K/yr
  • throw blanket rack7K/yr
  • blanket storage rack6K/yr

Reviews and returns

What reviews say buyers love and hate about Blanket Rack

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Assembly/Installation”
22%of negative reviews mention “Size-Overall”
3.4%of orders come back
“were too big”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Blanket Rack questions

Answered from the same tracked data.