Blanket Ladder

Shoppers searched for this 2.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -22.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months

2.9M

Growth, 90 days vs prior 90

-22.6%

Conversion, latest week

1.2%

Market size, estimated

$1.3Ma year

Peak month

December2.0× the quietest month

Top search term

blanket ladder2.1M searches a year

Listings sell for $35.95 on average, from $17.00 to $72.98. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At $35.95 that is $36K to $45K a year per listing.

Average price

$35.95inside the $15 to $100 sweet spot

Price range

$17.00–$72.98

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

1,000–1,250

Revenue per listing a year

$36K–$45K

Returns

3.5%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #192 within Towel Holders. It carries 870 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

7.9%

Average rank

#192in Towel Holders

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

870per listing

Listings tracked

36

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

37 months