Blanket Hoodie

Shoppers searched for this 7.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -51.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.0M a year.

Searches, last 12 months

7.9M

Growth, 90 days vs prior 90

-51.4%

Conversion, latest week

0.9%

Market size, estimated

$2.0Ma year

Peak month

December18.8× the quietest month

Top search term

wearable blanket1.7M searches a year

Listings sell for $27.97 on average, from $10.13 to $46.91. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 2,000 to 2,500 of them. At $27.97 that is $56K to $70K a year per listing.

Average price

$27.97inside the $15 to $100 sweet spot

Price range

$10.13–$46.91

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

125K–150K

Units per listing a year

2,000–2,500

Revenue per listing a year

$56K–$70K

Returns

3.5%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #31 within Wearable Blankets. It carries 13,676 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

0.1%

Average rank

#31in Wearable Blankets

Average rating

4.69 starsAmazon United States average 4.42 stars

Average reviews

13,676per listing

Listings tracked

71

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

39 months