blanket gift set
Skip itA small market ($8K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$27.18avg listing price — sweet spot $15–$100
Brand share
Great41%top-5 brand share — no brand owns this niche
Competition
Great29%top-5 click share — an open shelf
Price range
Great$11.08–$44.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good994avg incumbent reviews — the moat a new listing must climb
Returns
Good2.6%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-20.4%90-day search growth — must beat 0% to launch
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$8K$8K/yr · 54K searches
According to Flapen's Amazon United States niche tracking, blanket gift set is a $8K/yr Amazon United States market (54K searches/yr). The top 5 brands hold 41% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
blanket gift set market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $20K–$27K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #1,813
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 84%
- Out of stock
- 18.9%
- Avg brand age
- 20 months
- Avg seller age
- 222 days
Competition & brand share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
31 flat
Sellers
37
Top-5 brand share
41%
Top 20: 89%
Top-5 click share
29%
Top 20: 77%
Open market
54%
- Suncalla14%
- Aeenr7%
- LYHOME7%
- GiftPeak6%
- JWEX6%
- Bedsure5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 27.8×
Top blanket gift set search terms
- blanket gift set39K/yr
- blanket gift set for women8K/yr
- blanket and socks gift set7K/yr
Top blanket gift set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Aeenr Gift Baskets for Women Get Well Soon Gifts Self Care Gifts Best Friend Birthday Christmas Valentines Day Gifts for Adults Mom Her Friend Sister Wife Grandma
Aeenr$31.434.3★35 rev
Self Care Gifts for Women Get Well Soon Gift Unique Birthday Gift for Women Spa Gift Baskets Care Package Mothers Day Gifts for Mom Sister Wife Grandma w/ Blanket
JWEX$26.444.7★48 rev
Suncalla 7 Pcs Graduation Gift Set for Women Thank You Teacher Gift Set Self Care Mothers Day Package with Blanket Socks(Purple Rose)
Suncalla$18.534.3★11 rev
Bedsure GentleSoft White Throw Blanket for Couch - Birthday Gifts for Women Mom Her Girls Cozy Fleece Blanket for Sofa Bed Living Room Home Bedroom Decor Dorm Essentials Off White 50x60 Inches
Bedsure$13.254.6★24,910 rev
Mothers Day Gifts for Mom Get Well Soon Gift Basket for Women Self Care Thinking of You Care Package Feel Better Relaxing Encouraging Gift for Her Sister Wife Friend Grandma Coworker (Ivory)
GiftPeak$27.554.6★80 rev
Newest
by launch date
ENJOLLY Get Well Soon Gifts Baskets for Women Self Care Gifts Birthday Gifts for Women Spa Care Package Set for Mom Wife Girlfriend Sister Best Friend (Ivory)
ENJOLLY$25.6964 rev
Birthday Gifts for Women Self Care Get Well Soon Gifts Vanilla Relaxing Spa Gift Basket - Happy Birthday Set w/ Luxury Flannel Blanket & 40 oz Tumbler Unique Christmas Gift for Mom Her Wife Sister
Oufrenn$36.73241 rev
Aeenr Gift Baskets for Women Get Well Soon Gifts Self Care Gifts Best Friend Birthday Christmas Valentines Day Gifts for Adults Mom Her Friend Sister Wife Grandma
Aeenr$31.4335 rev
Suncalla 7 Pcs Graduation Gift Set for Women Thank You Teacher Gift Set Self Care Mothers Day Package with Blanket Socks(Purple Rose)
Suncalla$18.5311 rev
Suncalla 7 Pcs Graduation Gift Set for Women Thank You Teacher Gift Set Self Care Mothers Day Package with Blanket Socks(Blue Myosotis)
Suncalla$18.5711 rev
Trending
90-day click momentumENJOLLY Get Well Soon Gifts Baskets for Women Self Care Gifts Birthday Gifts for Women Spa Care Package Set for Mom Wife Girlfriend Sister Best Friend (Ivory)
ENJOLLY$25.694.6★
40x60 Plush Blanket Spa Gift Set for Mom
LYHOME$22.554.8★
Clexela Mothers Day Gift for Women Vanilla Relaxing Spa Gift Baskets Self Care Kit Get Well Soon Gift Baskets Care Package for Her Women Mom Friend Sister
Clexela$24.454.8★
LYHOME 20oz Tumbler & 50 Blanket Cozy Set for Women
LYHOME$23.144.8★
Gift Basket for Mother Wife Sister Her Friends Luxury Self Care Spa Set with Blanket Thank You Get Well Soon Box for Mothers Day
CADDISE$26.224.8★
What buyers say about blanket gift set
What buyers praise and complain about, mined from review topics.What buyers love
“Soft Blanket”
“Excellent Gift”
“It a has wonderful assortment of quality products”
“very affordable”
“Keeps me warm”
“Cute color”
“So comfortable”
“Smells amazing”
“Perfect lightweight blanket”
“the socks are a perfect one size fits all”
What buyers complain about
“Not as thick as it looks”
“To small”
“seemed pricey for the quality”
“Too thin”
“It's just not a great buy for the price”
“Very misleading”
“Not white”
“Not soft at all”
“Cheap Material”
“Dont buy for a gift”
Top return reasons
Common questions
- Is blanket gift set profitable to sell on Amazon United States?
- The niche generates $8K/yr across 38 tracked products. 5 of 16 products launched in the last 360 days are still selling. 90-day search growth is -20.4%. Flapen's verdict: Skip it (46/100).
- How competitive is the blanket gift set niche?
- 31 brands and 37 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 41% of demand.
- What do buyers complain about in blanket gift set?
- Top complaints mined from reviews: Thickness, Size-Overall, Quality-Overall. The return rate is 2.6%.
- When does demand for blanket gift set peak?
- Demand peaks in Nov–Dec; the busiest month runs 27.8× the quietest.
- What does it cost to enter the blanket gift set niche?
- Listings span $11.08–$44.34; the average listing price is $27.18 (sweet spot $15–$100). The average incumbent carries 994 reviews — the moat a new listing must climb.