Blanket for Her

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -26.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.

Searches, last 12 months

40K

Growth, 90 days vs prior 90

-26.1%

Conversion, latest week

0.2%

Market size, estimated

$3Ka year

Peak month

December7.0× the quietest month

Top search term

bedsure blanket soft blankets15K searches a year

Listings sell for $28.13 on average, from $10.49 to $56.57. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $28.13 that is $0 to $3K a year per listing.

Average price

$28.13inside the $15 to $100 sweet spot

Price range

$10.49–$56.57

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500–750

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

2.9%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #58 within Bed Blankets. It carries 21,863 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

6.6%

Average rank

#58in Bed Blankets

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

21,863per listing

Listings tracked

21

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

33 months