Blanket for Boyfriend

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -41.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20K a year.

Searches, last 12 months

62K

Growth, 90 days vs prior 90

-41.0%

Conversion, latest week

1.3%

Market size, estimated

$20Ka year

Peak month

December6.7× the quietest month

Top search term

i love you blanket13K searches a year

Listings sell for $24.35 on average, from $9.43 to $39.27. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $24.35 that is $0 to $2K a year per listing.

Average price

$24.35inside the $15 to $100 sweet spot

Price range

$9.43–$39.27

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

1.5%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 19.2% of listings are out of stock. The average listing ranks #1,490 within Bed Blankets. It carries 2,802 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

83%

Out of stock, average day

19.2%

Average rank

#1,490in Bed Blankets

Average rating

4.72 starsAmazon United States average 4.42 stars

Average reviews

2,802per listing

Listings tracked

29

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

1Amazon's first-year sales bar

Average brand age

21 months