Blanket

Shoppers searched for this 31.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10.4M a year.

Searches, last 12 months

31.9M

Growth, 90 days vs prior 90

-14.4%

Conversion, latest week

1.6%

Market size, estimated

$10.4Ma year

Peak month

December4.0× the quietest month

Top search term

blanket9.5M searches a year

Listings sell for $19.96 on average, from $9.43 to $38.28. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 12,500 to 15,000 of them. At $19.96 that is $250K to $299K a year per listing.

Average price

$19.96inside the $15 to $100 sweet spot

Price range

$9.43–$38.28

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

600K–800K

Units per listing a year

12,500–15,000

Revenue per listing a year

$250K–$299K

Returns

2.8%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #31 within Throws. It carries 28,802 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#31in Throws

Average rating

4.59 starsAmazon United States average 4.42 stars

Average reviews

28,802per listing

Listings tracked

52

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

40 months