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Blackpink Lightstick

Fail

The top 5 brands take 100% of clicks, so Blackpink Lightstick is a Fail.

Flapen Score
28
28 / 100
Ranks 10,839 of 11,240 Home & Kitchen niches · −21 vs the category median of 49
Market size
$43K/yr163K searches / yr
90-day growth
-28.1%search demand this quarter
Competition
96%top-5 click share · 5 brands · 33 sellers

Flapen Score

Blackpink Lightstick against its category

The dotted line is the Home & Kitchen average. Past it, Blackpink Lightstick is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blackpink Lightstick market on Amazon at a glance

Shoppers on Amazon United States searched for Blackpink Lightstick 163K times last year and spent an estimated $43K. All 5 brands take every click. Demand peaks in Jul. Flapen scores it 28 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 163K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -28.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $43K a year.

Searches, last 12 months
163K
Growth, 90 days vs prior 90
-28.1%
Conversion, latest week
0.4%
Market size, estimated
$43Ka year
Peak month
July4.8× the quietest month
Top search term
blackpink lightstick90K searches a year

02 · Price

A sale here is worth $58.71.

Listings sell for $58.71 on average, from $29.86 to $79.36. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $58.71 that is $6K to $15K a year per listing.

Average price
$58.71inside the $15 to $100 sweet spot
Price range
$29.86–$79.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$6K–$15K
Returns
5.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 28.5% of listings are out of stock. The average listing ranks #23,118 within Luminarias. It carries 257 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
83%
Out of stock, average day
28.5%
Average rank
#23,118in Luminarias
Average rating
4.23 starsAmazon United States average 4.42 stars
Average reviews
257per listing
Listings tracked
6

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
25 months

Products

Top Blackpink Lightstick products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

33

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Brand 154%
  • Brand 224%
  • Brand 312%
  • Brand 45%
  • Brand 54%

Demand

Blackpink Lightstick search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 4.8×

Search terms

Top Blackpink Lightstick search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blackpink lightstick90K/yr
  • blackpink lightstick official25K/yr
  • black pink light stick18K/yr
  • lightstick blackpink16K/yr
  • blackpink light stick6K/yr
  • light stick blackpink3K/yr
  • blackpink lightstick version 23K/yr
  • lightsticks blackpink3K/yr

Reviews and returns

What reviews say buyers love and hate about Blackpink Lightstick

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Quality-Overall”
41%of negative reviews mention “Value For Money”
5.6%of orders come back
“Overpriced”
A buyer, on “Value For Money”41% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Blackpink Lightstick questions

Answered from the same tracked data.