Is black wreath profitable to sell on Amazon United States?

The niche generates $33K/yr across 21 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is +38.7%. Flapen's verdict: Worth a look (55/100).

How competitive is the black wreath niche?

20 brands and 33 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 41% of demand.

What do buyers complain about in black wreath?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 4.4%.

When does demand for black wreath peak?

Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 13.8× the quietest.

What does it cost to enter the black wreath niche?

Listings span $8.81–$41.28; the average listing price is $24.70 (sweet spot $15–$100). The average incumbent carries 294 reviews — the moat a new listing must climb.

black wreath

Worth a look

Shows a sweet-spot price point ($24.70 avg), but a small market ($33K/yr) keeps it on the watch list.

Avg price

Incredible$24.70

avg listing price — sweet spot $15–$100

Brand share

Great41%

top-5 brand share — no brand owns this niche

Review moat

Great293.62

avg incumbent reviews — the moat a new listing must climb

Price range

Great$8.81–$41.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Growth

Good+38.7%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Okay4.4%

return rate — above 5% kills the launch gate

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad$33K

$33K/yr · 57K searches

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, black wreath is a $33K/yr Amazon United States market (57K searches/yr). The top 5 brands hold 41% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Worth a look — 55/100.

Data updated Aug 2, 2026 · scored weekly · How we score niches

black wreath market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: $19K–$25K; units × avg price
Conversion rate: 2.4%
Avg BSR: #1,573
Page quality: 0%
Prime: 90%
Sponsored: 95%
Out of stock: 28.2%
Avg brand age: 29 months
Avg seller age: 231 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 falling

Sellers

Top-5 brand share

41%

Top 20: 100%

Top-5 click share

46%

Top 20: 98%

Open market

53%

YOSKMIOR13%
TIVMIK8%
Vofuly7%
UREYMX6%
IVKHE6%
werdecade6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +38.7% search growth over the last 90 days.

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 13.8×

Open Trend

Top black wreath search terms

black and white wreath13K/yr +20.7%0.4% conv.
black twig wreath4K/yr +335.6%0.9% conv.
black feather wreath6K/yr +43.7%2.1% conv.
black christmas wreath24K/yr +111.3%0.3% conv.
gothic christmas wreath5K/yr +271.4%0.0% conv.
black christmas wreaths for front door5K/yr +38.5%0.0% conv.

All search terms

Top black wreath products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Wreath for Front Door with Layered Ribbons Bows in Black and White Welcome Sign for Front Door Neutral Farmhouse Welcome Year Round Wreath Door Dcor Door Hanger Decoration Porch Dcor Home Dcor

YOSKMIOR$27.834.3★10 rev

Artificial Eucalyptus Wreath for Front Door|20 Green Leaf Wreath for Window Home Porch Farmhouse Patio and Garden Indoor Outdoor Decor with Bow for Spring Summer Fall Winter

TIVMIK$21.204.2★561 rev

Ureymx 20 Artificial Forsythia Wreath Spring Summer Fall Winter Wreaths for Front Door with Berries Silk Leaves Wreath for Halloween Decorations Porch Wall Window Indoor Outdoor Home Decor (Black)

UREYMX$24.174.3★213 rev

IVKHE 24 Inch Artificial Magnolia Wreath for Front Door Farmhouse Boxwood Greenery Wreath with Buffalo Plaid Bow Year-Round Rustic Home Wall Decor for Porch Entryway Living Room

IVKHE$34.734.3★147 rev

Halloween Black Twig Wreath for Front Door 16.9 Gothic Branch Wreath for Wall Indoor Outdoor Bar Party Farmhouse Decor (Black)

werdecade$8.815.0★1 rev

Newest

by launch date

Wreath for Front Door with Layered Ribbons Bows in Black and White Welcome Sign for Front Door Neutral Farmhouse Welcome Year Round Wreath Door Dcor Door Hanger Decoration Porch Dcor Home Dcor

YOSKMIOR$27.8310 rev

6mo ago

vivimemo 22 Inch Spring Wreath Blessed Magnolia Wreath with Buffalo Check and Burlap Ribbon - Farmhouse Front Door Wreaths Decor for All Seasons - Rustic Home Wall Porch Decor

vivimemo$29.3521 rev

7mo ago

Spring Summer Wreaths for Front Door Half Circle Summer Wreath with Hydrangea & Peony Striped Bow & Welcome Sign 24 Inch Indoor/Outdoor Seasonal Housewarming & Festive Spring Door Wreath Decor

Soomeir$41.2877 rev

7mo ago

IVKHE 24 Inch Artificial Magnolia Wreath for Front Door Farmhouse Boxwood Greenery Wreath with Buffalo Plaid Bow Year-Round Rustic Home Wall Decor for Porch Entryway Living Room

IVKHE$34.73147 rev

9mo ago

Halloween Black Twig Wreath for Front Door 16.9 Gothic Branch Wreath for Wall Indoor Outdoor Bar Party Farmhouse Decor (Black)

werdecade$8.811 rev

11mo ago

What buyers say about black wreath

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“High dollar quality at affordable price”

Advertised Vs Actual Product13%

“As advertised”

Value For Money12%

“Great for the price”

Size-Overall11%

“It fit on my door well”

Embellishment/Embroidery Quality9%

“Flowers and ribbons look well made”

Color9%

“Vibrant colors”

Design-Overall5%

“Fun and Cute Decor”

Fluffiness2%

“Fluffs out beautifully”

Shape/Style2%

“It keeps its shape without all the mess of bending things back into place like some wreaths”

Material Quality1%

“It is not made of cheap material”

What buyers complain about

Size-Overall26%

“It looks really small in the box”

Quality-Overall18%

“Awful quality”

Advertised Vs Actual Product10%

“It looks nothing like the photo”

Fluffiness6%

“A little difficult to fluff”

Value For Money6%

“Looks Way More Expensive”

Color4%

“I wish it was more of a pink”

Shape/Style3%

“the pieces are not really bendable or shape-able”

Material Quality3%

“Cheaply made material of flowers and the base to hold the material was cheap, small and the foliage was not glued in place”

Durability2%

“Disappointing that this happened only having it a few days”

Assembly/Installation2%

“Need to slightly assemble”

Top return reasons

Size-Overall42%

Advertised Vs Actual Product17%

Quality-Overall11%

Color7%

Material Quality5%