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Black Wreath

Maybe

Products sell for $24.70 on average, inside the sweet spot. But shoppers spend an estimated $33K a year here, so Black Wreath is a Maybe.

Flapen Score
55
55 / 100
Top 22% of 11,240 Home & Kitchen niches · +6 vs the category median of 49
Market size
$33K/yr57K searches / yr
90-day growth
+38.7%search demand this quarter
Competition
46%top-5 click share · 20 brands · 33 sellers

Flapen Score

Black Wreath against its category

The dotted line is the Home & Kitchen average. Past it, Black Wreath is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Wreath market on Amazon at a glance

Shoppers on Amazon United States searched for Black Wreath 57K times last year and spent an estimated $33K. The top 5 brands take 41% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +38.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
+38.7%
Conversion, latest week
2.4%
Market size, estimated
$33Ka year
Peak month
September13.8× the quietest month
Top search term
black and white wreath13K searches a year

02 · Price

A sale here is worth $24.70.

Listings sell for $24.70 on average, from $8.81 to $41.28. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $24.70 that is $0 to $2K a year per listing.

Average price
$24.70inside the $15 to $100 sweet spot
Price range
$8.81–$41.28
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
4.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 28.2% of listings are out of stock. The average listing ranks #1,573 within Wreaths. It carries 294 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
90%
Out of stock, average day
28.2%
Average rank
#1,573in Wreaths
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
294per listing
Listings tracked
21

04 · Newcomers

2 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
29 months

Products

Top Black Wreath products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

33

Top-5 brand share

41%

Top 20: 100%

Top-5 click share

46%

Top 20: 98%

Open market

53%

  • Brand 113%
  • Brand 28%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 66%

Demand

Black Wreath search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 13.8×

Search terms

Top Black Wreath search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black and white wreath13K/yr
  • black twig wreath4K/yr
  • black feather wreath6K/yr
  • black christmas wreath24K/yr
  • gothic christmas wreath5K/yr
  • black christmas wreaths for front door5K/yr

Reviews and returns

What reviews say buyers love and hate about Black Wreath

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
26%of negative reviews mention “Size-Overall”
4.4%of orders come back
“It looks really small in the box”
A buyer, on “Size-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Black Wreath questions

Answered from the same tracked data.