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45

black wings

Skip it

A small market ($44K/yr) — this niche doesn't clear our bar today.

Market size 11Growth 24Conversion 18Competition 74Returns 81Price range 83Avg price 95Brand share 44Review moat 52Quality gap 24

Avg price

Incredible$30.20

avg listing price — sweet spot $15–$100

Price range

Great$6.89–$62.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.7%

return rate — above 5% kills the launch gate

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,403.38

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Growth

Bad-1.4%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad$44K

$44K/yr · 102K searches

According to Flapen's Amazon United States niche tracking, black wings is a $44K/yr Amazon United States market (102K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 45/100.

Data updated Aug 1, 2026 · scored weekly · How we score niches

black wings market data

Units sold / yr
2K–2K
avg 0–100/product
Revenue / yr
$45K–$60K
units × avg price
Conversion rate
1.4%
Avg BSR
#7,975
Page quality
0%
Prime
92%
Sponsored
90%
Out of stock
14.0%
Avg brand age
41 months
Avg seller age
178 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 falling

Sellers

40

Top-5 brand share

79%

Top 20: 99%

Top-5 click share

41%

Top 20: 86%

Open market

17%

  • Pavilion Gift Company45%
  • ShineOnAngel11%
  • African American Expressions10%
  • antor8%
  • Willow Tree5%
  • Watayo4%
  • Open — no brand owns it (16 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.4% search growth over the last 90 days.
8K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.6×

Top black wings search terms

  • black angel figurines33K/yr
  • black angel41K/yr
  • black angels17K/yr
  • black angels figurines12K/yr
All search terms

Top black wings products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$1K6%$3K9%$4K12%$5K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about black wings

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose40%

“What a wonderful Mother's Day gift”

Quality-Overall13%

“Amazing and stunning craftsmanship”

Color10%

“Good 👍 Pretty nice color was beautiful”

Value For Money6%

“Economical”

Brightness/Shine/Glow6%

“It's pretty and the light works nicely”

Advertised Vs Actual Product4%

“Just as the description stated”

Collectibles3%

“was perfect for my angel collecting family member”

Design-Overall3%

“She will love this for both the Bible reference and design”

Size-Overall3%

“the size will be nice I think”

Durability3%

“It was not broken”

What buyers complain about

Size-Overall48%

“Larger than expected”

Advertised Vs Actual Product9%

“Item not as expected”

Defective Material/Parts9%

“Product was cracked”

Quality-Overall9%

“not the best quality”

Strength8%

“its kind of small and fragile”

Value For Money8%

“Looks more expensive than it is”

Top return reasons

Size-Overall33%
Advertised Vs Actual Product16%
Defective Material/Parts16%
Color9%
Paint Quality3%
Quality-Overall3%
Value For Money3%
Shape/Style2%
Ease Of Cleaning1%
Scratch Resistance1%

Common questions

Is black wings profitable to sell on Amazon United States?
The niche generates $44K/yr across 39 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -1.4%. Flapen's verdict: Skip it (45/100).
How competitive is the black wings niche?
22 brands and 40 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 79% of demand.
What do buyers complain about in black wings?
Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Defective Material/Parts. The return rate is 1.7%.
When does demand for black wings peak?
Demand peaks in Oct–Nov–Dec; the busiest month runs 6.6× the quietest.
What does it cost to enter the black wings niche?
Listings span $6.89–$62.16; the average listing price is $30.20 (sweet spot $15–$100). The average incumbent carries 1,403 reviews — the moat a new listing must climb.