Is Black Weighted Blanket profitable to sell on Amazon United States?

Flapen scores Black Weighted Blanket 34 out of 100 on Amazon United States, a Fail. Shoppers spend $25K a year across 17 tracked products. Search demand grew -14.7% in the last 90 days.

How competitive is the Black Weighted Blanket niche on Amazon United States?

12 brands and 18 sellers compete in Black Weighted Blanket on Amazon United States. The top 5 Black Weighted Blanket products take 64% of clicks, and the top 5 brands take 76%.

What do buyers complain about in Black Weighted Blanket?

Black Weighted Blanket buyers on Amazon United States complain most about Weight Heavy, Size-Overall, and Material Quality. An estimated 3.2% of orders come back.

When does demand for Black Weighted Blanket peak?

Search demand for Black Weighted Blanket on Amazon United States peaks in Nov–Dec, and the busiest month runs 3.8× the quietest.

What does it cost to enter the Black Weighted Blanket niche?

Black Weighted Blanket sells for $44.32 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $28.20 to $58.09. The average product has 16,168 reviews, the count a new listing must catch up to.

Black Weighted Blanket

Fail

Shoppers spend an estimated $25K a year here, so Black Weighted Blanket is a Fail.

Flapen Score: 34
34 / 100Ranks 10,237 of 11,240 Home & Kitchen niches · −15 vs the category median of 49
Market size: $25K/yr29K searches / yr
90-day growth: -14.7%search demand this quarter
Competition: 64%top-5 click share · 12 brands · 18 sellers

Flapen Score

Black Weighted Blanket against its category

The dotted line is the Home & Kitchen average. Past it, Black Weighted Blanket is stronger. Inside it, weaker.

34Fail

This niche Category average

See the method

Market

The Black Weighted Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Black Weighted Blanket 29K times last year and spent an estimated $25K. The top 5 brands take 76% of clicks. Demand peaks in Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -14.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25K a year.

Searches, last 12 months: 29K
Growth, 90 days vs prior 90: -14.7%
Conversion, latest week: 1.9%
Market size, estimated: $25Ka year
Peak month: December3.8× the quietest month
Top search term: black weighted blanket22K searches a year

02 · Price

A sale here is worth $44.32.

Listings sell for $44.32 on average, from $28.20 to $58.09. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $44.32 that is $0 to $4K a year per listing.

Average price: $44.32inside the $15 to $100 sweet spot
Price range: $28.20–$58.09
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 750–1K
Units per listing a year: 0–100
Revenue per listing a year: $0–$4K
Returns: 3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.0% of listings are out of stock. The average listing ranks #22 within Weighted Blankets. It carries 16,168 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings: 94%
Prime listings: 100%
Out of stock, average day: 15.0%
Average rank: #22in Weighted Blankets
Average rating: 4.62 starsAmazon United States average 4.42 stars
Average reviews: 16,168per listing
Listings tracked: 17

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 41 months

Products

Top Black Weighted Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 flat

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

16%

Brand 135%
Brand 211%
Brand 311%
Brand 410%
Brand 59%
Brand 68%
Open — no brand owns it (6 brands, 16%)

Demand

Black Weighted Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Nov, Dec · busiest ÷ quietest = 3.8×

Reviews and returns

What reviews say buyers love and hate about Black Weighted Blanket

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”

20%of negative reviews mention “Weight Heavy”

3.2%of orders come back

“too heavy for me”

A buyer, on “Weight Heavy”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Black Weighted Blanket questions

Answered from the same tracked data.

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