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Black Washcloth

Maybe

Buyers convert on 11.5% of searches. But the average product has 10,858 reviews to catch up to, so Black Washcloth is a Maybe.

Flapen Score
59
59 / 100
Top 12% of 11,240 Home & Kitchen niches · +10 vs the category median of 49
Market size
$347K/yr217K searches / yr
90-day growth
+4.7%search demand this quarter
Competition
52%top-5 click share · 18 brands · 24 sellers

Flapen Score

Black Washcloth against its category

The dotted line is the Home & Kitchen average. Past it, Black Washcloth is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Washcloth market on Amazon at a glance

Shoppers on Amazon United States searched for Black Washcloth 217K times last year and spent an estimated $347K. The top 5 brands take 64% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 11.5% of those searches ended in a purchase.

Shoppers searched for this 217K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.5% of those searches ended in a purchase. Searches in the last 90 days moved +4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $347K a year.

Searches, last 12 months
217K
Growth, 90 days vs prior 90
+4.7%
Conversion, latest week
11.5%
Market size, estimated
$347Ka year
Peak month
July1.4× the quietest month
Top search term
black washcloth76K searches a year

02 · Price

A sale here is worth $13.91.

Listings sell for $13.91 on average, from $6.25 to $37.77. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At $13.91 that is $14K to $17K a year per listing.

Average price
$13.91under the $15 to $100 sweet spot
Price range
$6.25–$37.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,000–1,250
Revenue per listing a year
$14K–$17K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #37 within Towels. It carries 10,858 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#37in Towels
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
10,858per listing
Listings tracked
27

04 · Newcomers

5 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
5Amazon's first-year sales bar
Average brand age
44 months

Products

Top Black Washcloth products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 rising

Sellers

24

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

52%

Top 20: 92%

Open market

29%

  • Brand 120%
  • Brand 217%
  • Brand 39%
  • Brand 49%
  • Brand 59%
  • Brand 67%

Demand

Black Washcloth search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '25DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Black Washcloth search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black washcloth76K/yr
  • black washcloths24K/yr
  • black face towels26K/yr
  • black wash cloths for face22K/yr
  • black wash cloths19K/yr
  • wash cloths black6K/yr
  • black washcloths for face8K/yr
  • black wash cloth7K/yr
  • black washcloths for bathroom6K/yr
  • black cotton washcloths5K/yr

Reviews and returns

What reviews say buyers love and hate about Black Washcloth

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Soft Feel”
12%of negative reviews mention “Quality-Overall”
1.4%of orders come back
“Not good quality”
A buyer, on “Quality-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Black Washcloth questions

Answered from the same tracked data.