Is black washcloth profitable to sell on Amazon United States?

The niche generates $347K/yr across 27 tracked products. 5 of 8 products launched in the last 360 days are still selling. 90-day search growth is +4.7%. Flapen's verdict: Worth a look (59/100).

How competitive is the black washcloth niche?

18 brands and 24 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in black washcloth?

Top complaints mined from reviews: Quality-Overall, Thickness, Washability. The return rate is 1.4%.

When does demand for black washcloth peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the black washcloth niche?

Listings span $6.25–$37.77; the average listing price is $13.91 (sweet spot $15–$100). The average incumbent carries 10,858 reviews — the moat a new listing must climb.

black washcloth

Worth a look

Shows searches that convert (11.5% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Conversion

Great11.5%

search→purchase rate — share of searches ending in a sale

Returns

Great1.4%

return rate — above 5% kills the launch gate

Price range

Good$6.25–$37.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Avg price

Good$13.91

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Market size

Good$347K

$347K/yr · 217K searches

Growth

Okay+4.7%

90-day search growth — must beat 0% to launch

Review moat

Bad10,858.22

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, black washcloth is a $347K/yr Amazon United States market (217K searches/yr). The top 5 brands hold 64% of demand. Verdict: Worth a look — 59/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

black washcloth market data

Units sold / yr: 25K–30K; avg 1,000–1,250/product
Revenue / yr: $348K–$417K; units × avg price
Conversion rate: 11.5%
Avg BSR: #37
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 0.0%
Avg brand age: 44 months
Avg seller age: 175 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 rising

Sellers

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

52%

Top 20: 92%

Open market

29%

HOMEXCEL20%
Utopia Towels17%
Keith Lun9%
LIVINATI9%
American Soft Linen9%
UNIMADE7%

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — +4.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top black washcloth search terms

black washcloth76K/yr -10.3%10.8% conv.
black washcloths24K/yr +36.8%9.4% conv.
black face towels26K/yr +3.3%7.8% conv.
black wash cloths for face22K/yr +18.7%12.3% conv.
black wash cloths19K/yr +8.8%8.8% conv.
wash cloths black6K/yr +23.3%7.8% conv.
black washcloths for face8K/yr -2.1%12.2% conv.
black wash cloth7K/yr +5.5%8.1% conv.
black washcloths for bathroom6K/yr +1.6%9.8% conv.
black cotton washcloths5K/yr +30.8%5.1% conv.

All search terms

Top black washcloth products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HOMEXCEL Black Washcloths 12 Pack Highly Absorbent and Soft Microfiber Face Towel Makeup Remover Towels Multi-Purpose Wash Cloths for Bathroom Hotel Spa Gym and Kitchen 12x12 Inch

HOMEXCEL$8.434.3★6,437 rev

Utopia Towels 24 Pack Cotton Washcloths Set 100% Ring Spun Cotton Premium Quality Flannel Face Cloths Highly Absorbent and Soft Feel Fingertip Towels Black

Utopia Towels$21.304.6★72,124 rev

Keith LUN 6 Pack 100% Cotton Wash Cloth 12x12Inch Highly Absorbent and Soft Feel Fingertip Towels Machine Washable Washcloths for Bathroom Gym Hotel Spa and Kitchen Black

Keith Lun$9.594.4★90 rev

American Soft Linen Luxury Washcloths for Bathroom 600 GSM 100% Cotton 4 Piece Turkish Wash Cloth Set 13x13 in Soft Rags for Body and Face Black Washcloths

American Soft Linen$10.464.6★14,108 rev

LIVINATI Black 100% Cotton Wash Cloths for Showering Body and Face - 12X12 6 Pack Washcloths - Small Terry Towel Bath Rags for Adults and Kids Bathroom - Soft Absorbent

LIVINATI$9.314.5★140 rev

Newest

by launch date

LIVINATI Black 100% Cotton Wash Cloths for Showering Body and Face - 12X12 6 Pack Washcloths - Small Terry Towel Bath Rags for Adults and Kids Bathroom - Soft Absorbent

LIVINATI$9.31140 rev

3mo ago

LIVINATI Thick Black 100% Cotton Wash Cloths for Showering Body and Face - 12X12 6 Pack Washcloths - Small Terry Towel Bath Rags for Adults and Kids Bathroom - Soft Absorbent

LIVINATI$14.9255 rev

3mo ago

Keith LUN 6 Pack 100% Cotton Wash Cloth 12x12Inch Highly Absorbent and Soft Feel Fingertip Towels Machine Washable Washcloths for Bathroom Gym Hotel Spa and Kitchen Black

Keith Lun$9.5990 rev

4mo ago

GLIMGLINT Makeup Remover Wash Cloths 5 Pack Soft Black Makeup Towels Facial Cleansing Washcloths for Face Hand and Make Up Microfiber Face Towels 13 x 13 in

GLIMGLINT$6.25178 rev

10mo ago

Orighty Wash Cloths 10 Pack Face Towels Soft Quick-Drying Washcloths Multi-Purpose Microfiber Face Cloths for Bathroom Gym Spa Hotel Travel 11.5x11.5 Black

Orighty$6.575,149 rev

10mo ago

What buyers say about black washcloth

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel20%

“Love it nice and smooth”

Quality-Overall10%

“Beautifully made”

Value For Money9%

“Worth it”

Ease Of Cleaning7%

“clean surfaces nicely”

Thickness6%

“thick material”

Absorbency6%

“They are absorbent”

Washability6%

“These are nice wash clothes”

Advertised Vs Actual Product4%

“Exactly what I needed”

Color4%

“Love the black color”

Durability3%

“its holding up strong”

What buyers complain about

Quality-Overall12%

“Not good quality”

Thickness9%

“It felt very thin through the bag”

Washability6%

“Tore apart after one wash”

Color5%

“I had a hard time finding black ones”

Absorbency5%

“Not absorbent”

Size-Overall5%

“too big”

Material Quality5%

“Linty & not the best material”

Value For Money3%

“Cheap cheap I returned these not worth your money”

Moist/Dry3%

“doesnt dry face well”

Ease Of Cleaning3%

“To big very aggressive to be wiping your face with”

Top return reasons

Material Quality27%

Size-Overall23%

Quality-Overall9%

Advertised Vs Actual Product8%

Thin7%

Stitch/Finish/Polish4%

Color2%

Value For Money2%

Soft Feel2%

Defective Material/Parts2%

Common questions

Is black washcloth profitable to sell on Amazon United States?: The niche generates $347K/yr across 27 tracked products. 5 of 8 products launched in the last 360 days are still selling. 90-day search growth is +4.7%. Flapen's verdict: Worth a look (59/100).
How competitive is the black washcloth niche?: 18 brands and 24 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in black washcloth?: Top complaints mined from reviews: Quality-Overall, Thickness, Washability. The return rate is 1.4%.
When does demand for black washcloth peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the black washcloth niche?: Listings span $6.25–$37.77; the average listing price is $13.91 (sweet spot $15–$100). The average incumbent carries 10,858 reviews — the moat a new listing must climb.