black votive candles
Skip itA small market ($13K/yr) — this niche doesn't clear our bar today.
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Competition
Great33%top-5 click share — an open shelf
Avg price
Great$16.63avg listing price — sweet spot $15–$100
Price range
Good$7.46–$34.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Returns
Okay4.4%return rate — above 5% kills the launch gate
Review moat
Bad5,153.56avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.2%90-day search growth — must beat 0% to launch
Market size
Bad$13K$13K/yr · 22K searches
According to Flapen's Amazon United States niche tracking, black votive candles is a $13K/yr Amazon United States market (22K searches/yr). The top 5 brands hold 37% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 46/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
black votive candles market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $25K–$33K
- units × avg price
- Conversion rate
- 3.5%
- Avg BSR
- #119
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 79%
- Out of stock
- 23.7%
- Avg brand age
- 37 months
- Avg seller age
- 197 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
28 rising
Sellers
34
Top-5 brand share
37%
Top 20: 89%
Top-5 click share
33%
Top 20: 82%
Open market
57%
- Amusaer9%
- BERYSCEN9%
- Homemory7%
- Jeximing7%
- Beilisen6%
- Royal Imports6%
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — -10.2% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 3.5×
Top black votive candles products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Black Votive Candles 9 Packs Unscented Small Votives for Halloween Wedding Holiday Party Home (8 Hour) 1.5 D x 1.25 H
Amusaer$9.944.5★454 rev
12 Pack Black Unscented Glass Filled Votive Candles Soy Wax Candle Ideal Gifts for Spa Weddings Birthdays Holidays Party
Jeximing$18.825.0★9 rev
9 Pack Black Votive Candles Unscented Votive Candles Ideal for Halloween Decor Parties Meditation and Home Ambiance - 1.25 Inches Tall 1.5 Inches Diameter
Beilisen$9.854.3★48 rev
Royal Imports Black Votive Candles Unscented Candles Pack of 72
Royal Imports$34.124.2★528 rev
10 Hour Black Votive Candles for Weddings Party Halloween and Emergency Set of 36 Unscented Bulk Candles for Restaurants and Home Decoration
Mi Ka YIa$19.794.3★708 rev
Newest
by launch date
9 Packs Black Votive Candles Unscented Small 1.5 Inch by 1.25 Inch Wax Candles for Halloween Wedding Party Home Table Decor - 8 Hours Burn Time
Yusevot$9.9891 rev
MAQIHAN 25PCS Black Tealight Candles Bulk - Mini Votive Tea Light Candles
MAQIHAN$7.462,563 rev
9 Pack Black Votive Candles Unscented Votive Candles Ideal for Halloween Decor Parties Meditation and Home Ambiance - 1.25 Inches Tall 1.5 Inches Diameter
Beilisen$9.8548 rev
Simply Soson Votive Candles Bulk 24 Filled Black Votive Candle Holder 10 Hours Burn time
Simply Soson$23.3022 rev
UPBUD Black Votive Candle Holders Set of 24 Speckled Mercury Candle Holders for Wedding Centerpiece Table Decorations Tealight Candle Holder for Party Bridal Shower Decor Home Decor
UPBUD$27.39193 rev
Trending
90-day click momentum9 Packs Black Votive Candles Unscented Small 1.5 Inch by 1.25 Inch Wax Candles for Halloween Wedding Party Home Table Decor - 8 Hours Burn Time
Yusevot$9.984.3★
Set of 20 Black Votive Candles for Halloween Pumpkin Clear Glass Filled Unscented Soy Wax Candle for Dinner Parties Home Decorations and DIY
BERYSCEN$21.754.3★
SUPMIND 24pcs Dark Blue Glass Votive Candle Holders Bulk for Wedding
SUPMIND$28.434.8★
BESTOYARD 12Pcs Frosted Black Glass Votive Candle Holders Modern Tea Light Holders for Table Centerpieces Home Decor Wedding & Party - Christmas Decorative Set
BESTOYARD$28.574.1★
10 Hour Black Votive Candles for Weddings Party Halloween and Emergency Set of 36 Unscented Bulk Candles for Restaurants and Home Decoration
Mi Ka YIa$19.794.3★
What buyers say about black votive candles
What buyers praise and complain about, mined from review topics.What buyers love
“the warm glow of the lights”
“Nice quality motives for a good price”
“Its nice to have a color choice”
“Exactly as described”
“Perfect size”
“Work well”
“affordable too”
“Long lasting”
“the battery life is amazing with these”
“they were just the right touch”
What buyers complain about
“They look more brown compared to all the black things around it”
“Small”
“These are the worst quality candles I have ever had”
“the flames broke my votive glass holders on more than 1 occasion”
“Missing a light”
“The wick is too thick”
“Subtle flicker”
“no scent and wax came off as purple in normal light when i needed black, white at top almost looks like mold”
“The are roughly $2 a candle which is a bit more than they need to be”
Top return reasons
Common questions
- Is black votive candles profitable to sell on Amazon United States?
- The niche generates $13K/yr across 34 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -10.2%. Flapen's verdict: Skip it (46/100).
- How competitive is the black votive candles niche?
- 28 brands and 34 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 37% of demand.
- What do buyers complain about in black votive candles?
- Top complaints mined from reviews: Color, Size-Overall, Quality-Overall. The return rate is 4.4%.
- When does demand for black votive candles peak?
- Demand peaks in Sep–Oct; the busiest month runs 3.5× the quietest.
- What does it cost to enter the black votive candles niche?
- Listings span $7.46–$34.12; the average listing price is $16.63 (sweet spot $15–$100). The average incumbent carries 5,154 reviews — the moat a new listing must climb.