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Black Votive Candles

Fail

Shoppers spend an estimated $13K a year here, so Black Votive Candles is a Fail.

Flapen Score
46
46 / 100
Ranks 6,876 of 11,240 Home & Kitchen niches · −3 vs the category median of 49
Market size
$13K/yr22K searches / yr
90-day growth
-10.2%search demand this quarter
Competition
33%top-5 click share · 28 brands · 34 sellers

Flapen Score

Black Votive Candles against its category

The dotted line is the Home & Kitchen average. Past it, Black Votive Candles is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Votive Candles market on Amazon at a glance

Shoppers on Amazon United States searched for Black Votive Candles 22K times last year and spent an estimated $13K. The top 5 brands take 37% of clicks. Demand peaks in Sep–Oct. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $13K a year.

Searches, last 12 months
22K
Growth, 90 days vs prior 90
-10.2%
Conversion, latest week
3.5%
Market size, estimated
$13Ka year
Peak month
October3.5× the quietest month
Top search term
black votive candles18K searches a year

02 · Price

A sale here is worth $16.63.

Listings sell for $16.63 on average, from $7.46 to $34.12. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $16.63 that is $0 to $2K a year per listing.

Average price
$16.63inside the $15 to $100 sweet spot
Price range
$7.46–$34.12
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
4.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 23.7% of listings are out of stock. The average listing ranks #119 within Candles. It carries 5,154 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
23.7%
Average rank
#119in Candles
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
5,154per listing
Listings tracked
34

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Black Votive Candles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

28 rising

Sellers

34

Top-5 brand share

37%

Top 20: 89%

Top-5 click share

33%

Top 20: 82%

Open market

57%

  • Brand 19%
  • Brand 29%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Black Votive Candles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Prime Day '25Spike '25Spike '26DecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 3.5×

Reviews and returns

What reviews say buyers love and hate about Black Votive Candles

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Brightness/Shine/Glow”
30%of negative reviews mention “Color”
4.4%of orders come back
“They look more brown compared to all the black things around it”
A buyer, on “Color”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Black Votive Candles questions

Answered from the same tracked data.