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Black Velvet Curtains

Fail

The top 5 brands take 98% of clicks, so Black Velvet Curtains is a Fail.

Flapen Score
30
30 / 100
Ranks 10,693 of 11,240 Home & Kitchen niches · −19 vs the category median of 49
Market size
$163K/yr190K searches / yr
90-day growth
-9.6%search demand this quarter
Competition
86%top-5 click share · 6 brands · 11 sellers

Flapen Score

Black Velvet Curtains against its category

The dotted line is the Home & Kitchen average. Past it, Black Velvet Curtains is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Velvet Curtains market on Amazon at a glance

Shoppers on Amazon United States searched for Black Velvet Curtains 190K times last year and spent an estimated $163K. The top 5 brands take 98% of clicks. Demand peaks in Nov. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 190K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $163K a year.

Searches, last 12 months
190K
Growth, 90 days vs prior 90
-9.6%
Conversion, latest week
3.2%
Market size, estimated
$163Ka year
Peak month
November1.8× the quietest month
Top search term
black velvet curtains146K searches a year

02 · Price

A sale here is worth $26.53.

Listings sell for $26.53 on average, from $19.85 to $34.07. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $26.53 that is $13K to $20K a year per listing.

Average price
$26.53inside the $15 to $100 sweet spot
Price range
$19.85–$34.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
$13K–$20K
Returns
7.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #330 within Window Treatments. It carries 2,150 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#330in Window Treatments
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
2,150per listing
Listings tracked
10

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
44 months

Products

Top Black Velvet Curtains products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

11

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • Brand 127%
  • Brand 224%
  • Brand 323%
  • Brand 422%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (0%)

Demand

Black Velvet Curtains search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KBlack Friday '24Prime Day '25Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.8×

Search terms

Top Black Velvet Curtains search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black velvet curtains146K/yr
  • black velvet blackout curtains13K/yr
  • velvet black curtains6K/yr
  • black velvet curtain5K/yr
  • black velvet curtains 84 inches long7K/yr
  • black velvet curtains 96 inches long5K/yr
  • black velvet drapes4K/yr
  • black velvet curtains 96 + inches long4K/yr

Reviews and returns

What reviews say buyers love and hate about Black Velvet Curtains

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Material Quality”
7.6%of orders come back
“Don't like the material”
A buyer, on “Material Quality”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Black Velvet Curtains questions

Answered from the same tracked data.