Is black vase profitable to sell on Amazon United States?

The niche generates $279K/yr across 149 tracked products. 10 of 46 products launched in the last 360 days are still selling. 90-day search growth is -4.9%. Flapen's verdict: Worth a look (55/100).

How competitive is the black vase niche?

109 brands and 119 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 27% of demand.

What do buyers complain about in black vase?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 5.5% — above our launch gate.

When does demand for black vase peak?

Demand peaks in Jan–Sep–Oct; the busiest month runs 2.1× the quietest.

What does it cost to enter the black vase niche?

Listings span $8.67–$86.74; the average listing price is $28.10 (sweet spot $15–$100). The average incumbent carries 377 reviews — the moat a new listing must climb.

black vase

Worth a look

Shows no brand lock-in (top 5 brands take 27% of clicks), but weak search conversion (1.7%) keeps it on the watch list.

Brand share

Incredible27%

top-5 brand share — no brand owns this niche

Competition

Incredible17%

top-5 click share — an open shelf

Avg price

Incredible$28.10

avg listing price — sweet spot $15–$100

Price range

Great$8.67–$86.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great377.11

avg incumbent reviews — the moat a new listing must climb

Market size

Good$279K

$279K/yr · 594K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-4.9%

90-day search growth — must beat 0% to launch

Returns

Bad5.5%

return rate — above 5% kills the launch gate

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand High Returns

According to Flapen's Amazon United States niche tracking, black vase is a $279K/yr Amazon United States market (594K searches/yr). The top 5 brands hold 27% of demand. Demand peaks in Jan–Sep–Oct. Verdict: Worth a look — 55/100.

Data updated Aug 3, 2026 · scored weekly · How we score niches

black vase market data

Units sold / yr: 10K–13K; avg 0–100/product
Revenue / yr: $281K–$351K; units × avg price
Conversion rate: 1.7%
Avg BSR: #854
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 8.2%
Avg brand age: 28 months
Avg seller age: 166 days

Competition & brand share

Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.

Brands

109 rising

Sellers

119

Top-5 brand share

27%

Top 20: 54%

Top-5 click share

17%

Top 20: 41%

Open market

70%

OTDCGI8%
FancyPlus6%
RyddeligHome5%
GUKJOB4%
TBWIND4%
JUZAI4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.9% search growth over the last 90 days.

Peak months: Jan, Sep, Oct · busiest ÷ quietest = 2.1×

Open Trend

Top black vase search terms

black vases90K/yr -8.6%1.1% conv.
black and white vase57K/yr -13.3%0.5% conv.
black flower vase56K/yr -17.1%1.2% conv.
black vases for centerpieces56K/yr -16.2%0.7% conv.
small black vase43K/yr +7.1%1.8% conv.
tall black vase47K/yr -8.8%0.6% conv.
large black vase40K/yr +5.5%0.8% conv.
black vase with greenery14K/yr +268.7%0.7% conv.
black vases for flowers31K/yr -9.4%1.4% conv.
black glass vase40K/yr -21.8%0.7% conv.

All search terms

Top black vase products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Simple Vase for Flowers Plants Matte Vases for Modern Table Shelf Home Decor Wedding Boho Decor 6 H Frosted Elegant Ceramic Vase for Pampas Grass Fluffy Stem Bouquet Lavender Flowers (Black 1)

OTDCGI$9.874.6★1,140 rev

Ceramic Flower Vase Home Decor 7.4 in Farmhouse Table Vases Retro Vintage Living Room Kitchen Bedroom Decoration Pottery Decorative Vases for Flowers House Shelf Office Desk Dining Entryway Black

FancyPlus$27.304.7★157 rev

Ceramic Black Small Vase Dry Flower Vases Minimalism Style for Modern Table Shelf Fit Fireplace Bedroom Kitchen Living Room Home Decor (Black Small)

OTDCGI$8.674.2★614 rev

TBWIND 12pcs Glass Black Bud Vases Set Small Vases for Flowers Bud Vase for Centerpieces in Bulk Mini Vintage Vase for Rustic Wedding Decorations Office and Home Table Flower Dcor

TBWIND$27.324.8★1,366 rev

Modern Black Ceramic Vase 7.5 Inch Geometric Flower vases Minimalist Design for Table Shelf Centerpiece Home Decor Fit for Housewarming Weddings Birthday Christmas

QEELINBO$9.394.5★122 rev

Newest

by launch date

8 Pack Modern Round Vases Flower Buckets 11.8 Inch Inch Plastic Floral Flower Vases for Centerpieces Floral Display Decorative Buckets Table Home Bridal Shower Wedding Festival Decorations Black

CIEOVO$27.6518 rev

4mo ago

Ceramic Flower Vase Home Decor 9 in Farmhouse Table Vases Rustic Vintage Living Room Kitchen Bedroom Pottery Decorative Vases for Flowers House Book Shelf Office Coffee Desk Dining Entryway Black

FancyPlus$27.94157 rev

5mo ago

Ceramic Flower Vase Home Decor 7.4 in Farmhouse Table Vases Retro Vintage Living Room Kitchen Bedroom Decoration Pottery Decorative Vases for Flowers House Shelf Office Desk Dining Entryway Black

FancyPlus$27.30157 rev

5mo ago

Black Vase for Home Decor - Tall Ella Flower Vase for Centerpieces

RyddeligHome$34.5012 rev

7mo ago

ELYSIIRENA 5.5 Inch Ceramic Flower Vase Small Black Vase for Home Decor

ELYSIIRENA$24.0996 rev

7mo ago

What buyers say about black vase

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“The vase is high quality”

Design-Overall11%

“looks clean and sleek”

Size-Overall10%

“Fit just right”

Color10%

“I absolutely love this black”

Advertised Vs Actual Product9%

“Better than expected”

Value For Money8%

“Good value for money”

Shape/Style6%

“Cute style”

Strength3%

“Its very stable”

Weight Light3%

“not flimsy or lightweight at all”

Texture/Consistency-Overall2%

“It is textured”

What buyers complain about

Size-Overall48%

“These faces are very small”

Quality-Overall5%

“Poor Quality”

Advertised Vs Actual Product4%

“The picture is misleading”

Value For Money4%

“expensive than it is”

Color3%

“Its not as black as pictured”

Paint Quality1%

“the paint/glaze job was slopped on”

Strength1%

“Okay a little flimsy”

Rusts/Corrodes1%

“rusted with water”

Leak-Proof1%

“Leaks”

Weight Heavy1%

“They are MUCH heavier than they look, too”

Top return reasons

Size-Overall67%

Color7%

Advertised Vs Actual Product6%

Value For Money3%

Defective Material/Parts3%

Quality-Overall3%

Material Quality2%

Shape/Style1%

Display Colors1%

Functionality-Overall1%

Common questions

Is black vase profitable to sell on Amazon United States?: The niche generates $279K/yr across 149 tracked products. 10 of 46 products launched in the last 360 days are still selling. 90-day search growth is -4.9%. Flapen's verdict: Worth a look (55/100).
How competitive is the black vase niche?: 109 brands and 119 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 27% of demand.
What do buyers complain about in black vase?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 5.5% — above our launch gate.
When does demand for black vase peak?: Demand peaks in Jan–Sep–Oct; the busiest month runs 2.1× the quietest.
What does it cost to enter the black vase niche?: Listings span $8.67–$86.74; the average listing price is $28.10 (sweet spot $15–$100). The average incumbent carries 377 reviews — the moat a new listing must climb.