Black Vase
MaybeThe top 5 brands take only 27% of clicks. But buyers convert on only 1.7% of searches, so Black Vase is a Maybe.
- Flapen Score
- 55 / 100Top 22% of 11,240 Home & Kitchen niches · +6 vs the category median of 4955
- Market size
- $279K/yr594K searches / yr
- 90-day growth
- -4.9%search demand this quarter
- Competition
- 17%top-5 click share · 109 brands · 119 sellers
Flapen Score
Black Vase against its category
The dotted line is the Home & Kitchen average. Past it, Black Vase is stronger. Inside it, weaker.
Market
The Black Vase market on Amazon at a glance
Shoppers on Amazon United States searched for Black Vase 594K times last year and spent an estimated $279K. The top 5 brands take 27% of clicks. Demand peaks in Jan–Sep–Oct. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 1.7% of those searches ended in a purchase.
Shoppers searched for this 594K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $279K a year.
- Searches, last 12 months
- 594K
- Growth, 90 days vs prior 90
- -4.9%
- Conversion, latest week
- 1.7%
- Market size, estimated
- $279Ka year
- Peak month
- September2.1× the quietest month
- Top search term
- black vases90K searches a year
02 · Price
A sale here is worth $28.10.
Listings sell for $28.10 on average, from $8.67 to $86.74. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At $28.10 that is $0 to $3K a year per listing.
- Average price
- $28.10inside the $15 to $100 sweet spot
- Price range
- $8.67–$86.74
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 5.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #854 within Vases. It carries 377 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 8.2%
- Average rank
- #854in Vases
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 377per listing
- Listings tracked
- 149
04 · Newcomers
10 of last year's 46 launches cleared the first-year sales bar.
46 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 46
- Successful launches
- 10Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Black Vase products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 17% of clicks. An open shelf where new products get seen.
Brands
109 rising
Sellers
119
Top-5 brand share
27%
Top 20: 54%
Top-5 click share
17%
Top 20: 41%
Open market
70%
- Brand 18%
- Brand 26%
- Brand 35%
- Brand 44%
- Brand 54%
- Brand 64%
Demand
Black Vase search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Sep, Oct · busiest ÷ quietest = 2.1×
Search terms
Top Black Vase search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- black vases90K/yr
- black and white vase57K/yr
- black flower vase56K/yr
- black vases for centerpieces56K/yr
- small black vase43K/yr
- tall black vase47K/yr
- large black vase40K/yr
- black vase with greenery14K/yr
- black vases for flowers31K/yr
- black glass vase40K/yr
Reviews and returns
What reviews say buyers love and hate about Black Vase
We read the reviews and the return reasons for every product selling here.
“These faces are very small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Black Vase questions
Answered from the same tracked data.









