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Black Valances for Windows

Fail

Shoppers spend an estimated $35K a year here, so Black Valances for Windows is a Fail.

Flapen Score
36
36 / 100
Ranks 9,911 of 11,240 Home & Kitchen niches · −13 vs the category median of 49
Market size
$35K/yr118K searches / yr
90-day growth
-9.1%search demand this quarter
Competition
54%top-5 click share · 24 brands · 26 sellers

Flapen Score

Black Valances for Windows against its category

The dotted line is the Home & Kitchen average. Past it, Black Valances for Windows is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Valances for Windows market on Amazon at a glance

Shoppers on Amazon United States searched for Black Valances for Windows 118K times last year and spent an estimated $35K. The top 5 brands take 56% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months
118K
Growth, 90 days vs prior 90
-9.1%
Conversion, latest week
2.5%
Market size, estimated
$35Ka year
Peak month
January1.4× the quietest month
Top search term
black valance54K searches a year

02 · Price

A sale here is worth $11.84.

Listings sell for $11.84 on average, from $4.89 to $24.60. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $11.84 that is $1K to $3K a year per listing.

Average price
$11.84under the $15 to $100 sweet spot
Price range
$4.89–$24.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
5.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #8,357 within Window Treatments. It carries 1,377 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
2.2%
Average rank
#8,357in Window Treatments
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
1,377per listing
Listings tracked
30

04 · Newcomers

1 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Black Valances for Windows products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Aug 3, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.

$0$4K$7K$11K$14K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 rising

Sellers

26

Est. top-5 brand share

56%

Top 20: 98%

Est. top-5 click share

54%

Top 20: 87%

Open market

39%

  • XWZO22%
  • H.VERSAILTEX14%
  • Lecloud7%
  • Molaxhome7%
  • Chyhomenyc5%
  • OWENIE5%

Demand

Black Valances for Windows search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Black Valances for Windows search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • black valance54K/yr
  • black valances for windows41K/yr
  • olive green valance9K/yr
  • curtain skirt6K/yr
  • black valances8K/yr

Reviews and returns

What reviews say buyers love and hate about Black Valances for Windows

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Thickness”
5.2%of orders come back
“Its a little sheer just fyi”
A buyer, on “Thickness”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Black Valances for Windows questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data