Skip to content

Black Twin Mattress

Fail

Shoppers spend an estimated $31K a year here, so Black Twin Mattress is a Fail.

Flapen Score
45
45 / 100
Ranks 7,297 of 11,240 Home & Kitchen niches · −4 vs the category median of 49
Market size
$31K/yr17K searches / yr
90-day growth
-27.0%search demand this quarter
Competition
54%top-5 click share · 19 brands · 23 sellers

Flapen Score

Black Twin Mattress against its category

The dotted line is the Home & Kitchen average. Past it, Black Twin Mattress is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Twin Mattress market on Amazon at a glance

Shoppers on Amazon United States searched for Black Twin Mattress 17K times last year and spent an estimated $31K. The top 5 brands take 62% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -27.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $31K a year.

Searches, last 12 months
17K
Growth, 90 days vs prior 90
-27.0%
Conversion, latest week
1.9%
Market size, estimated
$31Ka year
Top search term
black twin mattress9K searches a year

02 · Price

A sale here is worth $97.86.

Listings sell for $97.86 on average, from $19.21 to $138.70. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $97.86 that is $0 to $10K a year per listing.

Average price
$97.86inside the $15 to $100 sweet spot
Price range
$19.21–$138.70
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$10K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 17.5% of listings are out of stock. The average listing ranks #591 within Mattresses & Box Springs. It carries 1,947 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
58%
Out of stock, average day
17.5%
Average rank
#591in Mattresses & Box Springs
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
1,947per listing
Listings tracked
24

04 · Newcomers

10 of last year's 19 launches cleared the first-year sales bar.

19 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
19
Successful launches
10Amazon's first-year sales bar
Average brand age
19 months

Products

Top Black Twin Mattress products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 rising

Sellers

23

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

54%

Top 20: 97%

Open market

32%

  • Brand 121%
  • Brand 213%
  • Brand 312%
  • Brand 410%
  • Brand 56%
  • Brand 66%

Demand

Black Twin Mattress search demand

Weekly searches over the year. Pick a range.

450350Mar '26Apr '26May '26May '26Jun '26Jul '26

Reviews and returns

What reviews say buyers love and hate about Black Twin Mattress

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Comfort-Overall”
12%of negative reviews mention “Water Resistance”
1.2%of orders come back
“This bed cover cant even claim to be water resistant”
A buyer, on “Water Resistance”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Black Twin Mattress questions

Answered from the same tracked data.