Black Twin Mattress
FailShoppers spend an estimated $31K a year here, so Black Twin Mattress is a Fail.
- Flapen Score
- 45 / 100Ranks 7,297 of 11,240 Home & Kitchen niches · −4 vs the category median of 4945
- Market size
- $31K/yr17K searches / yr
- 90-day growth
- -27.0%search demand this quarter
- Competition
- 54%top-5 click share · 19 brands · 23 sellers
Flapen Score
Black Twin Mattress against its category
The dotted line is the Home & Kitchen average. Past it, Black Twin Mattress is stronger. Inside it, weaker.
Market
The Black Twin Mattress market on Amazon at a glance
Shoppers on Amazon United States searched for Black Twin Mattress 17K times last year and spent an estimated $31K. The top 5 brands take 62% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 1.9% of those searches ended in a purchase.
Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -27.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $31K a year.
- Searches, last 12 months
- 17K
- Growth, 90 days vs prior 90
- -27.0%
- Conversion, latest week
- 1.9%
- Market size, estimated
- $31Ka year
- Top search term
- black twin mattress9K searches a year
02 · Price
A sale here is worth $97.86.
Listings sell for $97.86 on average, from $19.21 to $138.70. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $97.86 that is $0 to $10K a year per listing.
- Average price
- $97.86inside the $15 to $100 sweet spot
- Price range
- $19.21–$138.70
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$10K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 17.5% of listings are out of stock. The average listing ranks #591 within Mattresses & Box Springs. It carries 1,947 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 58%
- Out of stock, average day
- 17.5%
- Average rank
- #591in Mattresses & Box Springs
- Average rating
- 4.40 starsAmazon United States average 4.42 stars
- Average reviews
- 1,947per listing
- Listings tracked
- 24
04 · Newcomers
10 of last year's 19 launches cleared the first-year sales bar.
19 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 19
- Successful launches
- 10Amazon's first-year sales bar
- Average brand age
- 19 months
Products
Top Black Twin Mattress products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 rising
Sellers
23
Top-5 brand share
62%
Top 20: 100%
Top-5 click share
54%
Top 20: 97%
Open market
32%
- Brand 121%
- Brand 213%
- Brand 312%
- Brand 410%
- Brand 56%
- Brand 66%
Demand
Black Twin Mattress search demand
Weekly searches over the year. Pick a range.
Reviews and returns
What reviews say buyers love and hate about Black Twin Mattress
We read the reviews and the return reasons for every product selling here.
“This bed cover cant even claim to be water resistant”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Black Twin Mattress questions
Answered from the same tracked data.









