Black Tray
MaybeThe top 5 brands take only 43% of clicks. But demand is soft, at +1.5% this quarter, so Black Tray is a Maybe.
- Flapen Score
- 53 / 100Top 30% of 11,240 Home & Kitchen niches · +4 vs the category median of 4953
- Market size
- $179K/yr373K searches / yr
- 90-day growth
- +1.5%search demand this quarter
- Competition
- 28%top-5 click share · 50 brands · 63 sellers
Flapen Score
Black Tray against its category
The dotted line is the Home & Kitchen average. Past it, Black Tray is stronger. Inside it, weaker.
Market
The Black Tray market on Amazon at a glance
Shoppers on Amazon United States searched for Black Tray 373K times last year and spent an estimated $179K. The top 5 brands take 43% of clicks. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 2.9% of those searches ended in a purchase.
Shoppers searched for this 373K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $179K a year.
- Searches, last 12 months
- 373K
- Growth, 90 days vs prior 90
- +1.5%
- Conversion, latest week
- 2.9%
- Market size, estimated
- $179Ka year
- Peak month
- October1.6× the quietest month
- Top search term
- black bathroom tray45K searches a year
02 · Price
A sale here is worth $16.62.
Listings sell for $16.62 on average, from $5.25 to $36.67. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $16.62 that is $2K to $4K a year per listing.
- Average price
- $16.62inside the $15 to $100 sweet spot
- Price range
- $5.25–$36.67
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 4.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #427 within Holders & Dispensers. It carries 691 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 1.5%
- Average rank
- #427in Holders & Dispensers
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 691per listing
- Listings tracked
- 64
04 · Newcomers
5 of last year's 19 launches cleared the first-year sales bar.
19 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 19
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Black Tray products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 6, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Silicone Bathroom Tray Coffee Table Decor Perfume Organizer 9 Black
- Price
- $10.60
- Rating
- 4.5/5
- Reviews
- 1,202
- Age
- 2y ago

Bathroom Tray Wood Riser Kitchen Decor Soap Holder 9 x 6 Black
- Price
- $9.81
- Rating
- 4.6/5
- Reviews
- 1,182
- Age
- 3y ago

Fibogollo Bamboo Serving Trays with Metal Handles Medium(Black)
- Price
- $17.39
- Rating
- 4.7/5
- Reviews
- 303
- Age
- 1y ago

Weenson Small Bathroom Vanity Tray for Countertop Makeup Perfume Jewelry Decor Candle Keys Small Black Kitchen Tray for Soap Dispenser Spice Bamboo Toilet Tray 7.9 L x 4 W x 0.79 H
- Price
- $9.41
- Rating
- 4.8/5
- Reviews
- 948
- Age
- 2y ago

ZHWS Bathroom Tray Countertop for Toiletries Black Vanity Tray for Makeup Perfume Decor Candle Bamboo Kitchen Tray for Soap Dispenser Salt Pepper Brush Holder 11.3 L x 4.4 W x 1.1 H
- Price
- $12.56
- Rating
- 4.7/5
- Reviews
- 1,185
- Age
- 4y ago
Trending
estimated 90-day click momentum
11 Inches Round Wooden Tray Decor Black Decorative Trays
- Price
- $8.91
- Rating
- 4.1/5
- Reviews
- 58
- Age
- 7mo ago

Blaucasa Bathroom Vanity Tray 1 Pack 9 ABS Black Round Vanity Trays for Bathroom Counter Dresser Decor Trays for Perfume Candles Keys Kitchen Countertop Organizer Decorative Tray Soap Holder
- Price
- $9.46
- Rating
- 4.3/5
- Reviews
- 72
- Age
- 5mo ago

KAYUMONA Modern Decorative Tray for Coffee Table 11 Wooden Black Round Small Decor Tray for Candle Perfume Vanity Kitchen Island Counter & Table Centerpiece
- Price
- $20.01
- Rating
- 4.5/5
- Reviews
- 91
- Age
- 1y ago

Homaura Marble Bathroom Tray for Countertop & Home Decor Natural Decorative Marble Tray for Jewelry & Perfume Organizer Luxury Stone Vanity Trays for Dresser Kitchen Counter 12 x 8 Gray Black
- Price
- $28.77
- Rating
- 4.8/5
- Reviews
- 141
- Age
- 8mo ago

Yudevey Silicone Bathroom Tray - 9-Inch Round Vanity Tray Suitable for Candles Perfumes Soap Dispensers Black
- Price
- $7.25
- Rating
- 4.5/5
- Reviews
- 71
- Age
- 10mo ago
Newest
by launch date
Blaucasa Bathroom Vanity Tray 1 Pack 9 ABS Black Round Vanity Trays for Bathroom Counter Dresser Decor Trays for Perfume Candles Keys Kitchen Countertop Organizer Decorative Tray Soap Holder
- Price
- $9.46
- Rating
- 4.3/5
- Reviews
- 72
- Age
- 5mo ago

11 Inches Round Wooden Tray Decor Black Decorative Trays
- Price
- $8.91
- Rating
- 4.1/5
- Reviews
- 58
- Age
- 7mo ago

Homaura Marble Bathroom Tray for Countertop & Home Decor Natural Decorative Marble Tray for Jewelry & Perfume Organizer Luxury Stone Vanity Trays for Dresser Kitchen Counter 12 x 8 Gray Black
- Price
- $28.77
- Rating
- 4.8/5
- Reviews
- 141
- Age
- 8mo ago

Round Bathroom Tray Perfume Organizer Coffee Table Decor 9 Black
- Price
- $9.31
- Rating
- 4.5/5
- Reviews
- 170
- Age
- 9mo ago

Silicone Bathroom Tray Small Vanity Tray Kitchen Counter Decor Black
- Price
- $8.66
- Rating
- 4.8/5
- Reviews
- 138
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 28% of clicks, no more. An open shelf where new products get seen.
Brands
50 rising
Sellers
63
Est. top-5 brand share
43%
Top 20: 78%
Est. top-5 click share
28%
Top 20: 65%
Open market
53%
- Heagoale18%
- Fibogollo8%
- Weenson7%
- zoocatia5%
- ZHWS4%
- Ayiaren4%
Demand
Black Tray search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Black Tray search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- black bathroom tray45K/yr
- black tray decorative48K/yr
- black decorative tray32K/yr
- black tray for bathroom31K/yr
- black round tray26K/yr
- black vanity tray20K/yr
- black tray for coffee table21K/yr
- black coffee table tray17K/yr
- small black tray14K/yr
- round black tray14K/yr
Reviews and returns
What reviews say buyers love and hate about Black Tray
We read the reviews and the return reasons for every product selling here.
“A bit larger than expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Black Tray questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









