Is black tray profitable to sell on Amazon United States?

The niche generates $179K/yr across 64 tracked products. 5 of 19 products launched in the last 360 days are still selling. 90-day search growth is +1.5%. Flapen's verdict: Worth a look (53/100).

How competitive is the black tray niche?

50 brands and 63 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 43% of demand.

What do buyers complain about in black tray?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 4.3%.

When does demand for black tray peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the black tray niche?

Listings span $5.25–$36.67; the average listing price is $16.62 (sweet spot $15–$100). The average incumbent carries 691 reviews — the moat a new listing must climb.

black tray

Worth a look

Shows no brand lock-in (top 5 brands take 43% of clicks), but soft demand (+1.5% this quarter) keeps it on the watch list.

Brand share

Great43%

top-5 brand share — no brand owns this niche

Competition

Great28%

top-5 click share — an open shelf

Avg price

Great$16.62

avg listing price — sweet spot $15–$100

Review moat

Good690.7

avg incumbent reviews — the moat a new listing must climb

Price range

Good$5.25–$36.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$179K

$179K/yr · 373K searches

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Returns

Okay4.3%

return rate — above 5% kills the launch gate

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Okay+1.5%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, black tray is a $179K/yr Amazon United States market (373K searches/yr). The top 5 brands hold 43% of demand. Verdict: Worth a look — 53/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

black tray market data

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: $166K–$208K; units × avg price
Conversion rate: 2.9%
Avg BSR: #427
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 1.5%
Avg brand age: 32 months
Avg seller age: 164 days

Competition & brand share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

Brands

50 rising

Sellers

Top-5 brand share

43%

Top 20: 78%

Top-5 click share

28%

Top 20: 65%

Open market

53%

Heagoale18%
Fibogollo8%
Weenson7%
zoocatia5%
ZHWS4%
Ayiaren4%

Demand & seasonality

Weekly Amazon search volume, last 109 weeks — +1.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top black tray search terms

black bathroom tray45K/yr +2.6%3.1% conv.
black tray decorative48K/yr -7.4%1.9% conv.
black decorative tray32K/yr +23.3%1.5% conv.
black tray for bathroom31K/yr +7.9%2.8% conv.
black round tray26K/yr +0.7%1.4% conv.
black vanity tray20K/yr +14.1%2.0% conv.
black tray for coffee table21K/yr -10.5%1.8% conv.
black coffee table tray17K/yr -0.4%1.5% conv.
small black tray14K/yr -2.3%2.1% conv.
round black tray14K/yr -6.9%1.6% conv.

All search terms

Top black tray products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Silicone Bathroom Tray Coffee Table Decor Perfume Organizer 9 Black

Heagoale$10.604.5★1,202 rev

Bathroom Tray Wood Riser Kitchen Decor Soap Holder 9 x 6 Black

zoocatia$9.814.6★1,182 rev

Fibogollo Bamboo Serving Trays with Metal Handles Medium(Black)

Fibogollo$17.394.7★303 rev

Weenson Small Bathroom Vanity Tray for Countertop Makeup Perfume Jewelry Decor Candle Keys Small Black Kitchen Tray for Soap Dispenser Spice Bamboo Toilet Tray 7.9 L x 4 W x 0.79 H

Weenson$9.414.8★948 rev

ZHWS Bathroom Tray Countertop for Toiletries Black Vanity Tray for Makeup Perfume Decor Candle Bamboo Kitchen Tray for Soap Dispenser Salt Pepper Brush Holder 11.3 L x 4.4 W x 1.1 H

ZHWS$12.564.7★1,185 rev

Newest

by launch date

Blaucasa Bathroom Vanity Tray 1 Pack 9 ABS Black Round Vanity Trays for Bathroom Counter Dresser Decor Trays for Perfume Candles Keys Kitchen Countertop Organizer Decorative Tray Soap Holder

Blaucasa$9.4672 rev

5mo ago

11 Inches Round Wooden Tray Decor Black Decorative Trays

ZMOIVOK$8.9158 rev

7mo ago

Homaura Marble Bathroom Tray for Countertop & Home Decor Natural Decorative Marble Tray for Jewelry & Perfume Organizer Luxury Stone Vanity Trays for Dresser Kitchen Counter 12 x 8 Gray Black

Homaura$28.77141 rev

8mo ago

Round Bathroom Tray Perfume Organizer Coffee Table Decor 9 Black

Heagoale$9.31170 rev

9mo ago

Silicone Bathroom Tray Small Vanity Tray Kitchen Counter Decor Black

Heagoale$8.66138 rev

9mo ago

What buyers say about black tray

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“Decent quality”

Size-Overall15%

“Fit my bathroom decor seamlessly”

Advertised Vs Actual Product9%

“As advertised”

Design-Overall8%

“The design is elegant”

Value For Money7%

“Good Price”

Strength5%

“it holds up great”

Ease Of Cleaning5%

“The smooth surface wipes clean quickly”

Ease Of Use4%

“Very convenient to use”

Color3%

“color are very pretty”

Durability3%

“It feels durable”

What buyers complain about

Size-Overall35%

“A bit larger than expected”

Quality-Overall15%

“very cheap quality”

Strength5%

“Flimsy,”

Value For Money4%

“cheaper feeling than I expected”

Advertised Vs Actual Product3%

“This is not what is advertised”

Paint Quality2%

“Some paint chipping”

Ease Of Cleaning2%

“be hard to clean”

Handle Quality2%

“But one of the handles fell apart”

Weight Heavy2%

“Base too bulky”

Durability2%

“like they could break easily”

Top return reasons

Size-Overall67%

Material Quality6%

Quality-Overall4%

Advertised Vs Actual Product4%

Color4%

Value For Money3%

Defective Material/Parts2%

Wood Quality1%

Functionality-Overall1%

Strength1%

Common questions

Is black tray profitable to sell on Amazon United States?: The niche generates $179K/yr across 64 tracked products. 5 of 19 products launched in the last 360 days are still selling. 90-day search growth is +1.5%. Flapen's verdict: Worth a look (53/100).
How competitive is the black tray niche?: 50 brands and 63 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 43% of demand.
What do buyers complain about in black tray?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 4.3%.
When does demand for black tray peak?: Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the black tray niche?: Listings span $5.25–$36.67; the average listing price is $16.62 (sweet spot $15–$100). The average incumbent carries 691 reviews — the moat a new listing must climb.