black towels
Worth a lookShows a sweet-spot price point ($23.91 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$23.91avg listing price — sweet spot $15–$100
Market size
Great$1.4M$1.4M/yr · 1.0M searches
Price range
Great$9.91–$38.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Growth
Bad-1.1%90-day search growth — must beat 0% to launch
Review moat
Bad14,569.23avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, black towels is a $1.4M/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 77% of demand. Verdict: Worth a look — 62/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
black towels market data
- Units sold / yr
- 60K–80K
- avg 2,000–2,500/product
- Revenue / yr
- $1.4M–$1.9M
- units × avg price
- Conversion rate
- 5.8%
- Avg BSR
- #56
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 1.5%
- Avg brand age
- 39 months
- Avg seller age
- 152 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
14 flat
Sellers
17
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
50%
Top 20: 91%
Open market
17%
- Tens Towels21%
- HOMEXCEL19%
- GLAMBURG17%
- Utopia Towels10%
- Amazon Basics10%
- American Soft Linen6%
- Open — no brand owns it (8 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top black towels search terms
- black towels329K/yr
- black bath towels171K/yr
- black towel set108K/yr
- black towel88K/yr
- black bathroom towels54K/yr
- black towels bathroom sets50K/yr
- glamburg bath towels19K/yr
- black bath towel40K/yr
- black bathroom towel set22K/yr
- black towels set20K/yr
Top black towels products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GLAMBURG 100% Cotton 2 Pack Oversized Bath Towel Set 28x55 Inches Ultra Soft Highly Absorbant Compact Quickdry & Lightweight Large Bath Towels Ideal for Gym Travel Camp Pool - Black
GLAMBURG$13.514.1★9,542 rev
Tens Towels Pack of 4 Extra Large Bath Towels 30 x 60 Inches 100% Cotton Larger & Lighter Weight Quicker to Dry Super Soft and Absorbent Perfect for Bathroom Black
Tens Towels$38.064.3★24,049 rev
Amazon Basics 6-Piece Highly Absorbent Fade-Resistant Towel Set 100% Cotton Towels for Bathroom Soft 2 Bath Towels 2 Hand Towels 2 Washcloths Black
Amazon Basics$18.884.4★26,849 rev
American Soft Linen Luxury 6 Piece Towel Set 2 Bath Towels 2 Hand Towel 2 Washcloths 600 GSM 100% Cotton Turkish Towels for Bathroom Black Towel Sets
American Soft Linen$38.704.4★35,730 rev
HOMEXCEL 8 Piece Bath Towel Set Microfiber Bathroom Towel - 2 Bath Towels 2 Hand Towels and 4 Wash Cloths Super Soft Highly Absorbent Towels for Bathroom Gym Hotel and Spa (Black)
HOMEXCEL$17.534.2★3,206 rev
Newest
by launch date
REDKISS 8 Piece Cotton Towel Sets for Bathroom - 2 Oversized Bath Sheets (35x70 in) 2 Hand 4 Washcloth Super Soft Quick Dry Highly Absorbent Balck Bath Towel Set for Home Gym Dorm Spa
REDKISS$30.91120 rev
REDKISS 6-Piece Bath Towel Set - 2 Washcloths 2 Hand Towels 2 Bath Towels | Ultra-Fiber Coral Fleece Super Absorbent No Lint & No Fading | Perfect for Bathroom Spa Gym | Family & Adults-Black
REDKISS$21.08671 rev
HOMEXCEL Professional Large Microfiber Car Drying Towels 2 Pack Lint Free Scratch Free Highly Absorbent Drying Towel for Cars SUVs RVs Trucks and Boats 31 x 24 Black
HOMEXCEL$9.913,085 rev
HOMEXCEL Waffle Bath Towels Set 4 Pack Premium Microfiber Bathroom Towels Lightweight Highly Absorbent and Quick Dry Towel for Bathroom Gym Shower Hotel and Spa 30 x 60 Inch Black
HOMEXCEL$29.392,116 rev
HOMEXCEL Bath Towel Set Pack of 4 30 x 60 Inches Large Microfiber Bath Towels Soft Absorbent and Quick Dry Towels for Bathroom Pool Beach Swim and Yoga Large Bathroom Towels Black
HOMEXCEL$24.463,206 rev
Trending
90-day click momentumREDKISS 8 Piece Cotton Towel Sets for Bathroom - 2 Oversized Bath Sheets (35x70 in) 2 Hand 4 Washcloth Super Soft Quick Dry Highly Absorbent Balck Bath Towel Set for Home Gym Dorm Spa
REDKISS$30.914.2★
GLAMBURG Ultra Soft 8 Piece Towel Set - 100% Pure Ring Spun Cotton Contains 2 Oversized Bath Towels 27x54 2 Hand Towels 16x28 4 Wash Cloths 13x13 - Ideal for Everyday use Hotel & Spa - Light Grey
GLAMBURG$21.684.0★
GOLD TEXTILES Premium Hand Towels for Bathroom -100% Ring Spun Cotton (Black 4 Pack 16x30 Inches) Luxury Soft Absorbent & Quick Dry Bathroom Hand Towel Perfect for Hotel Salon Gym & Spa
GOLD TEXTILES$17.744.4★
Utopia Towels 4 Pack Premium Bath Towels Set 27 by 54 Inches 100% Ring Spun Cotton 600GSM Lightweight and Highly Absorbent Quick Drying Towels Perfect for Daily Use Black
Utopia Towels$31.584.4★
HOMEXCEL 8 Piece Bath Towel Set Microfiber Bathroom Towel - 2 Bath Towels 2 Hand Towels and 4 Wash Cloths Super Soft Highly Absorbent Towels for Bathroom Gym Hotel and Spa (Black)
HOMEXCEL$17.534.2★
What buyers say about black towels
What buyers praise and complain about, mined from review topics.What buyers love
“So soft”
“Great quality, good size and soft”
“Good for the price”
“seem to absorb water good”
“These look big and impressive”
“They are thick enough to dry the body well”
“The black color has not faded at all”
“So comfortable”
“Better than I expected”
“dry you faster”
What buyers complain about
“Not as thick as I would have hoped”
“Towels are cheap quality”
“FULL OF LINT”
“Not very absorbent”
“Washing did not help”
“Cheap”
“Super thin”
“Not as described”
“Cheap material”
“Small”
Top return reasons
Common questions
- Is black towels profitable to sell on Amazon United States?
- The niche generates $1.4M/yr across 30 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -1.1%. Flapen's verdict: Worth a look (62/100).
- How competitive is the black towels niche?
- 14 brands and 17 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in black towels?
- Top complaints mined from reviews: Thickness, Quality-Overall, Pilling/Linting. The return rate is 1.8%.
- When does demand for black towels peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the black towels niche?
- Listings span $9.91–$38.70; the average listing price is $23.91 (sweet spot $15–$100). The average incumbent carries 14,569 reviews — the moat a new listing must climb.