Black Towels

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months

1.0M

Growth, 90 days vs prior 90

-1.1%

Conversion, latest week

5.8%

Market size, estimated

$1.4Ma year

Peak month

July1.2× the quietest month

Top search term

black towels329K searches a year

Listings sell for $23.91 on average, from $9.91 to $38.70. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At $23.91 that is $48K to $60K a year per listing.

Average price

$23.91inside the $15 to $100 sweet spot

Price range

$9.91–$38.70

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

2,000–2,500

Revenue per listing a year

$48K–$60K

Returns

1.8%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #56 within Towels. It carries 14,569 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

1.5%

Average rank

#56in Towels

Average rating

4.29 starsAmazon United States average 4.42 stars

Average reviews

14,569per listing

Listings tracked

30

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

39 months