black toilet rug
Skip itA small market ($45K/yr) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$16.37avg listing price — sweet spot $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Price range
Good$8.42–$27.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.3%return rate — above 5% kills the launch gate
Review moat
Bad8,438.4avg incumbent reviews — the moat a new listing must climb
Growth
Bad-9.2%90-day search growth — must beat 0% to launch
Market size
Bad$45K$45K/yr · 54K searches
According to Flapen's Amazon United States niche tracking, black toilet rug is a $45K/yr Amazon United States market (54K searches/yr). The top 5 brands hold 66% of demand. Verdict: Skip it — 47/100.
Data updated Jul 5, 2026 · scored weekly · How we score niches
black toilet rug market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $49K–$65K
- units × avg price
- Conversion rate
- 5.1%
- Avg BSR
- #276
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 84%
- Out of stock
- 5.1%
- Avg brand age
- 30 months
- Avg seller age
- 236 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
19 rising
Sellers
23
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
52%
Top 20: 94%
Open market
29%
- Smiry39%
- GRANNY SAYS9%
- OLANLY7%
- Reyox6%
- RUN HELIX5%
- ACCUMTEK5%
Demand
Weekly Amazon search volume, last 29 weeks — -9.2% search growth over the last 90 days.Top black toilet rug search terms
- black toilet rug33K/yr
- black toilet mat7K/yr
- toilet rug black5K/yr
- black bathroom toilet rug4K/yr
- black toilet rugs u shaped5K/yr
Top black toilet rug products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Smiry Toilet Rugs U-Shaped 24x20 Extra Soft Absorbent Contoured Bath Mat
Smiry$14.534.4★30,272 rev
GRANNY SAYS Black U Shaped Toilet Rug 20 x 24 Non-Slip Bath Mat
GRANNY SAYS$14.514.3★5,276 rev
Smiry Memory Foam Toilet Rugs 24x20 Extra Soft Absorbent Bathroom Rugs
Smiry$13.064.2★10,161 rev
Reyox Toilet Rug U Shaped Non Slip Absorbent Bath Mat Black 16 x 20
Reyox$8.673.2★167 rev
Smiry Luxury Chenille Toilet Rugs U-Shaped 20x20 Soft Absorbent Non-Slip Contour Bathroom Rugs for Toilet Machine Washable Contoured Bath Mats Black
Smiry$14.474.4★30,272 rev
Newest
by launch date
Cupic Cupid Super Soft Memory Foam Bath Mat Black Bathroom Toilet Rugs U Shaped Non Slip Bath Mats for Bathroom Floor Machine Washable Rugs for Toilet Quick Dry Bath Carpet U-Shaped 24 x 20
Cupic Cupid$10.07323 rev
Arotive Bathroom Toilet Rugs Chenille U Shaped 24x20 Black
Arotive$17.531,622 rev
RUN HELIX Toilet Rugs U-Shaped 20x20 Extra Soft Chenille Bath Rugs PVC Backing Quick Dry Machine Washable Contour Bathroom Rugs for Toilet Contoured Bath Mats Home Decor Accessories Black
RUN HELIX$10.841,090 rev
Puniamol Soft Shaggy Round Toilet Rug U Shaped Black 24
Puniamol$18.81152 rev
Black Bathroom Rug Set 2 Piece Bath Mat 21x34 &U Shape Toilet Rug 21x21
HOMORE$19.07125 rev
Trending
90-day click momentumCupic Cupid Super Soft Memory Foam Bath Mat Black Bathroom Toilet Rugs U Shaped Non Slip Bath Mats for Bathroom Floor Machine Washable Rugs for Toilet Quick Dry Bath Carpet U-Shaped 24 x 20
Cupic Cupid$10.074.1★
Arotive Bathroom Toilet Rugs Chenille U Shaped 24x20 Black
Arotive$17.534.6★
MINIDEAR Toilet Rugs 24x20 - U Shaped Black Thick Memory Foam Contour Rugs Ultra Soft & Plush Fluffy Non-Slip Quick Dry Absorbent Washable Floor Microfiber Mat for Home Decor Accessories
MINIDEAR$15.934.5★
Smiry Bathroom Toilet Rugs U Shaped 24X20 Chenille Bath mats for Toilet
Smiry$18.614.6★
Ruggnovea Toilet Rugs U-Shaped Mat 24x22 Contour Bathroom Mat - Ultra Soft & Absorbent Microfiber Quick-Dry Machine Washable with High Density Foam Latex Non Slip Backing Black
Ruggnovea$25.844.4★
What buyers say about black toilet rug
What buyers praise and complain about, mined from review topics.What buyers love
“Extremely soft and fluffy”
“Good quality”
“Fits perfectly”
“looks just like the picture”
“affordable”
“very nice rug thick well-made looks great”
“Soft and comfy”
“The rugs are awesome”
“Non slip too”
“True to size and color”
What buyers complain about
“just very low quality overall”
“I expecting thicker”
“Too small”
“Not as advertised”
“Super cheap material”
“Very thin”
“Flimsy and slippery on floor”
“very disappointed i spend over $5 on this”
“They slip everywhere”
“one of them look really dirty”
Top return reasons
Common questions
- Is black toilet rug profitable to sell on Amazon United States?
- The niche generates $45K/yr across 25 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -9.2%. Flapen's verdict: Skip it (47/100).
- How competitive is the black toilet rug niche?
- 19 brands and 23 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 66% of demand.
- What do buyers complain about in black toilet rug?
- Top complaints mined from reviews: Quality-Overall, Thickness, Size-Overall. The return rate is 3.3%.
- What does it cost to enter the black toilet rug niche?
- Listings span $8.42–$27.06; the average listing price is $16.37 (sweet spot $15–$100). The average incumbent carries 8,438 reviews — the moat a new listing must climb.