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Black Toilet Rug

Fail

Shoppers spend an estimated $45K a year here, so Black Toilet Rug is a Fail.

Flapen Score
47
47 / 100
Ranks 6,404 of 11,240 Home & Kitchen niches · −2 vs the category median of 49
Market size
$45K/yr54K searches / yr
90-day growth
-9.2%search demand this quarter
Competition
52%top-5 click share · 19 brands · 23 sellers

Flapen Score

Black Toilet Rug against its category

The dotted line is the Home & Kitchen average. Past it, Black Toilet Rug is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Toilet Rug market on Amazon at a glance

Shoppers on Amazon United States searched for Black Toilet Rug 54K times last year and spent an estimated $45K. The top 5 brands take 66% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 5.1% of those searches ended in a purchase.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
-9.2%
Conversion, latest week
5.1%
Market size, estimated
$45Ka year
Top search term
black toilet rug33K searches a year

02 · Price

A sale here is worth $16.37.

Listings sell for $16.37 on average, from $8.42 to $27.06. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $16.37 that is $2K to $4K a year per listing.

Average price
$16.37inside the $15 to $100 sweet spot
Price range
$8.42–$27.06
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #276 within Bath Rugs. It carries 8,438 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
5.1%
Average rank
#276in Bath Rugs
Average rating
4.18 starsAmazon United States average 4.42 stars
Average reviews
8,438per listing
Listings tracked
25

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Black Toilet Rug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 rising

Sellers

23

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

52%

Top 20: 94%

Open market

29%

  • Brand 139%
  • Brand 29%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Black Toilet Rug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750JanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.3× · 7 of 12 months tracked

Search terms

Top Black Toilet Rug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black toilet rug33K/yr
  • black toilet mat7K/yr
  • toilet rug black5K/yr
  • black bathroom toilet rug4K/yr
  • black toilet rugs u shaped5K/yr

Reviews and returns

What reviews say buyers love and hate about Black Toilet Rug

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Soft Feel”
21%of negative reviews mention “Quality-Overall”
3.3%of orders come back
“just very low quality overall”
A buyer, on “Quality-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Black Toilet Rug questions

Answered from the same tracked data.