Is black toilet brush profitable to sell on Amazon United States?

The niche generates $385K/yr across 21 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +2.8%. Flapen's verdict: Worth a look (59/100).

How competitive is the black toilet brush niche?

14 brands and 30 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 69% of demand.

What do buyers complain about in black toilet brush?

Top complaints mined from reviews: Smell, Quality-Overall, Durability. The return rate is 0.7%.

When does demand for black toilet brush peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the black toilet brush niche?

Listings span $7.56–$29.18; the average listing price is $15.80 (sweet spot $15–$100). The average incumbent carries 7,112 reviews — the moat a new listing must climb.

black toilet brush

Worth a look

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Conversion

Great10.8%

search→purchase rate — share of searches ending in a sale

Avg price

Great$15.80

avg listing price — sweet spot $15–$100

Price range

Good$7.56–$29.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Market size

Good$385K

$385K/yr · 226K searches

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+2.8%

90-day search growth — must beat 0% to launch

Review moat

Bad7,112.14

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, black toilet brush is a $385K/yr Amazon United States market (226K searches/yr). The top 5 brands hold 69% of demand. Verdict: Worth a look — 59/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

black toilet brush market data

Units sold / yr: 25K–30K; avg 1,000–1,250/product
Revenue / yr: $395K–$474K; units × avg price
Conversion rate: 10.8%
Avg BSR: #39
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 0.6%
Avg brand age: 44 months
Avg seller age: 179 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

52%

Top 20: 99%

Open market

25%

uptronic27%
SetSail15%
AONEZ12%
MR.SIGA8%
Zahari Home7%
HAMITOR6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top black toilet brush search terms

black toilet brush116K/yr +3.0%9.8% conv.
toilet brush black33K/yr +5.1%9.9% conv.
black toilet bowl brush and holder11K/yr +18.9%10.0% conv.
matte black toilet brush9K/yr +1.7%9.3% conv.
toilet bowl brush black7K/yr +16.1%10.7% conv.
toilet brush and holder set black8K/yr -0.4%9.5% conv.
black toilet bowl brush9K/yr -17.6%9.2% conv.
toilet bowl brush and holder black5K/yr +14.5%11.1% conv.
black toilet bowl cleaner6K/yr +9.3%7.8% conv.
black toilet brush and holder set6K/yr +4.6%9.7% conv.

All search terms

Top black toilet brush products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

UPTRONIC Toilet Brush Toilet Bowl Brush with Extra Long Handle Durable Bristles Toilet Scrubber and Covered Holder for Toilet Brush Set for Bathroom Cleaning (Black 1 Set)

uptronic$10.934.5★4,600 rev

AONEZ Toilet Brush and Holder Set 2 Pack Long-Handle Toilet Brush Non-Slip Grip Nylon Bristles Deep Cleaning for Bathroom Toilet Scrubber- Black

AONEZ$8.694.6★749 rev

SetSail Toilet Brush and Holder Self Closing Lid Toilet Bowl Brushes Holder and Extra Long Handle Ventilated Toilet Brush Set for Bathroom Cleaning Nylon Bristles Black

SetSail$8.444.6★4,895 rev

Deep & Sturdy Toilet Bowl Brush with Holder - Durable Scrubbing - Toilet Cleaners - Household Essentials - Silicone Brush - Bathroom Cleaner - Cleaning Supplies - Household Supplies Matte Black

Zahari Home$16.124.4★801 rev

SetSail Toilet Brush Compact Size Toilet Bowl Brush and Holder Toilet Brushes for Bathroom with Stainless Steel Handle Toilet Cleaner Brush with Durable Scrubbing Bristles Splash-Proof

SetSail$7.924.5★2,826 rev

Newest

by launch date

Toilet Bowl Brush and Holder Set 2 Pack with 4 Extra Brush Heads | Extra Long Handle with Splash Guard Cover Tool-Free Installation Bathroom Space-Saving Cleaner Sets for Apartments RV (Black)

Bathway$17.12130 rev

4mo ago

AONEZ Plastic Toilet Brush Toilet Brush and Holder Set with Long Handle Covered Holder and Hard Bristles Toilet Cleaner Brush for Bathroom and Toilet Cleaning

AONEZ$8.46372 rev

6mo ago

Stainless Steel Toilet Brush and Holder Set Brushed Silver Heavy Duty Toilet Bowl Brush with Long Handle for Bathroom and Farmhouse (Black)

Flyzenvibe$19.9076 rev

9mo ago

HAMITOR Toilet Bowl Brush Holder Set: Bathroom Deep Cleaning Toilet Cleaner Scrubber Under Rim with Curved Bristle for Dead Corner Clean - Hidden Rv Toilet Decorative Accessories with Caddy- Black

HAMITOR$14.2012,847 rev

11mo ago

HAMITOR Black Toilet Bowl Brush: Metal Rustproof Bathroom Cleaning Accessories Set with Hidden Holder for Renters - Wall-Mounted Family Compact Toilet Cleaner Kits for Apartment RV Small Space

HAMITOR$7.56681 rev

11mo ago

What buyers say about black toilet brush

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall13%

“Nice quality for our guest bathroom”

Value For Money12%

“Fair price”

Advertised Vs Actual Product9%

“As advertised”

Ease Of Cleaning8%

“Cleans well”

Assembly/Installation8%

“Assembly was easy”

Ease Of Use6%

“Very handy”

Design-Overall5%

“Stylish Design”

Strength5%

“Pretty sturdy”

Size-Overall4%

“They match perfect with my bathroom set”

Efficiency4%

“brush works good”

What buyers complain about

Smell17%

“Strong Rubber Smell”

Quality-Overall14%

“Not a Premium Quality Product”

Durability8%

“broke after one time use”

Strength7%

“Too flimsy”

Functionality-Overall6%

“Doesnt work well”

Size-Overall5%

“The rod is too short”

Ease Of Cleaning4%

“awkward for cleaning”

Material Quality3%

“Would have wanted better material not plastic”

Value For Money2%

“And not worth the Price”

Ease Of Use2%

“It was that frustrating to use”

Top return reasons

Size-Overall28%

Quality-Overall14%

Material Quality9%

Defective Material/Parts7%

Strength7%

Advertised Vs Actual Product6%

Value For Money5%

Assembly/Installation5%

Functionality-Overall4%

Smell3%

Common questions

Is black toilet brush profitable to sell on Amazon United States?: The niche generates $385K/yr across 21 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +2.8%. Flapen's verdict: Worth a look (59/100).
How competitive is the black toilet brush niche?: 14 brands and 30 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 69% of demand.
What do buyers complain about in black toilet brush?: Top complaints mined from reviews: Smell, Quality-Overall, Durability. The return rate is 0.7%.
When does demand for black toilet brush peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the black toilet brush niche?: Listings span $7.56–$29.18; the average listing price is $15.80 (sweet spot $15–$100). The average incumbent carries 7,112 reviews — the moat a new listing must climb.