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Black Toilet Brush

Maybe

An estimated 0.7% of orders come back. But the average product has 7,112 reviews to catch up to, so Black Toilet Brush is a Maybe.

Flapen Score
59
59 / 100
Top 12% of 11,240 Home & Kitchen niches · +10 vs the category median of 49
Market size
$385K/yr226K searches / yr
90-day growth
+2.8%search demand this quarter
Competition
52%top-5 click share · 14 brands · 30 sellers

Flapen Score

Black Toilet Brush against its category

The dotted line is the Home & Kitchen average. Past it, Black Toilet Brush is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Toilet Brush market on Amazon at a glance

Shoppers on Amazon United States searched for Black Toilet Brush 226K times last year and spent an estimated $385K. The top 5 brands take 69% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 10.8% of those searches ended in a purchase.

Shoppers searched for this 226K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved +2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $385K a year.

Searches, last 12 months
226K
Growth, 90 days vs prior 90
+2.8%
Conversion, latest week
10.8%
Market size, estimated
$385Ka year
Peak month
August1.3× the quietest month
Top search term
black toilet brush116K searches a year

02 · Price

A sale here is worth $15.80.

Listings sell for $15.80 on average, from $7.56 to $29.18. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At $15.80 that is $16K to $20K a year per listing.

Average price
$15.80inside the $15 to $100 sweet spot
Price range
$7.56–$29.18
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,000–1,250
Revenue per listing a year
$16K–$20K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #39 within Toilet Accessories. It carries 7,112 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.6%
Average rank
#39in Toilet Accessories
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
7,112per listing
Listings tracked
21

04 · Newcomers

5 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
44 months

Products

Top Black Toilet Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

30

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

52%

Top 20: 99%

Open market

25%

  • Brand 127%
  • Brand 215%
  • Brand 312%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Black Toilet Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Black Toilet Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black toilet brush116K/yr
  • toilet brush black33K/yr
  • black toilet bowl brush and holder11K/yr
  • matte black toilet brush9K/yr
  • toilet bowl brush black7K/yr
  • toilet brush and holder set black8K/yr
  • black toilet bowl brush9K/yr
  • toilet bowl brush and holder black5K/yr
  • black toilet bowl cleaner6K/yr
  • black toilet brush and holder set6K/yr

Reviews and returns

What reviews say buyers love and hate about Black Toilet Brush

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Smell”
0.7%of orders come back
“Strong Rubber Smell”
A buyer, on “Smell”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Black Toilet Brush questions

Answered from the same tracked data.