Black Throw Pillow
MaybeAn estimated 1.6% of orders come back. But the average product has 13,113 reviews to catch up to, so Black Throw Pillow is a Maybe.
- Flapen Score
- 52 / 100Top 34% of 11,240 Home & Kitchen niches · +3 vs the category median of 4952
- Market size
- $467K/yr1.3M searches / yr
- 90-day growth
- -4.3%search demand this quarter
- Competition
- 47%top-5 click share · 27 brands · 31 sellers
Flapen Score
Black Throw Pillow against its category
The dotted line is the Home & Kitchen average. Past it, Black Throw Pillow is stronger. Inside it, weaker.
Market
The Black Throw Pillow market on Amazon at a glance
Shoppers on Amazon United States searched for Black Throw Pillow 1.3M times last year and spent an estimated $467K. The top 5 brands take 61% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 2.5% of those searches ended in a purchase.
Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $467K a year.
- Searches, last 12 months
- 1.3M
- Growth, 90 days vs prior 90
- -4.3%
- Conversion, latest week
- 2.5%
- Market size, estimated
- $467Ka year
- Peak month
- January1.5× the quietest month
- Top search term
- black throw pillows244K searches a year
02 · Price
A sale here is worth $15.05.
Listings sell for $15.05 on average, from $6.05 to $34.56. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At $15.05 that is $15K to $19K a year per listing.
- Average price
- $15.05inside the $15 to $100 sweet spot
- Price range
- $6.05–$34.56
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $15K–$19K
- Returns
- 1.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #446 within Decorative Pillows, Inserts & Covers. It carries 13,113 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 100%
- Out of stock, average day
- 4.2%
- Average rank
- #446in Decorative Pillows, Inserts & Covers
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 13,113per listing
- Listings tracked
- 36
04 · Newcomers
1 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Black Throw Pillow products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
NiNi ALL Black Velvet Throw Pillow Covers 18x18 Inch Pack of 2 Soft Decorative Solid Square Cushion Cases for Couch Sofa Bedroom Modern Luxury Home Decor
- Price
- $9.33
- Rating
- 4.6/5
- Reviews
- 6,186
- Age
- 5y ago
MIULEE Black Decorative Throw Pillow Covers 18x18 Inch for Couch Bed Sofa Pack of 2 Boho Farmhouse Throw Pillows Soft Cross Corduroy Patchwork Textured Cushion Cases
- Price
- $8.86
- Rating
- 4.5/5
- Reviews
- 2,951
- Age
- 2y ago
NiNi ALL Faux Fur Black Throw Pillow Covers 18x18 Inch Set of 2 Soft Decorative Plush Cushion Cases for Sofa Couch Bed Chair Modern Luxury Home Decor
- Price
- $10.88
- Rating
- 4.5/5
- Reviews
- 186
- Age
- 1y ago
Pallene Faux Fur Plush Throw Pillow Covers 18x18 Set of 2 Luxury Soft Fluffy Cozy Decorative Pillow Covers for Sofa Couch Living Room Black
- Price
- $10.17
- Rating
- 4.5/5
- Reviews
- 911
- Age
- 2y ago
Amazon Basics Standard Pillowcases Set of 2 - Lightweight Super Soft Easy Care Microfiber Black 30 L x 20 W Pillows Not Included
- Price
- $6.05
- Rating
- 4.7/5
- Reviews
- 8,827
- Age
- 8y ago
Trending
estimated 90-day click momentum
AMZWISE Black Pillow Covers Set of 2 Curly Teddy Wool 18X18 in Cushion
- Price
- $10.63
- Rating
- 4.6/5
- Reviews
- 42
- Age
- 11mo ago
Aegero Pack of 2 Faux Fur Christmas Throw Pillow Covers 18x18 Inch Soft Plush Striped Neutral Couch Pillow Cover with Velvet Back Modern Home Decor for Sofa Living Room Couch Bed Black
- Price
- $9.73
- Rating
- 4.7/5
- Reviews
- 572
- Age
- 11mo ago
MIULEE 18x18 Throw Pillows Inserts 2 Pack Decorative Pillows for Couch Bed
- Price
- $13.53
- Rating
- 4.6/5
- Reviews
- 4,072
- Age
- 1y ago
Higoom Standard Size Bed Pillows for Sleeping 4 Pack Luxury Hotel Pillows Comfortable and Supportive Machine Washable Suitable for Stomach Back and Side Sleepers.(Black)
- Price
- $34.56
- Rating
- 4.3/5
- Reviews
- 2,360
- Age
- 1y ago
BEDSUM Standard Microfiber Envelope Pillowcases - Set of 2 20x26 Black
- Price
- $8.89
- Rating
- 4.6/5
- Reviews
- 6,854
- Age
- 6y ago
Newest
by launch date
Gooeb Flat Ultra Thin Bed Pillows Standard Size Pillow Set of 2 Extra Soft Down Alternative for Stomach Back Sleeper Black 20x26inches
- Price
- $21.59
- Rating
- 4.0/5
- Reviews
- 553
- Age
- 9mo ago
AMZWISE Black Pillow Covers Set of 2 Curly Teddy Wool 18X18 in Cushion
- Price
- $10.63
- Rating
- 4.6/5
- Reviews
- 42
- Age
- 11mo ago
Aegero Pack of 2 Faux Fur Christmas Throw Pillow Covers 18x18 Inch Soft Plush Striped Neutral Couch Pillow Cover with Velvet Back Modern Home Decor for Sofa Living Room Couch Bed Black
- Price
- $9.73
- Rating
- 4.7/5
- Reviews
- 572
- Age
- 11mo ago
LMKLOP Black Throw Pillow Covers 18 x 18 Set of 4 Cute Boho Throw Pillow Cover for Couch/Bed Decorative Pillows Covers for Sofa/Bed Accent Pillow Covers for Living Room Rustic/Home/Room Decor
- Price
- $19.71
- Rating
- 4.4/5
- Reviews
- 565
- Age
- 1y ago
Higoom Standard Size Bed Pillows for Sleeping 4 Pack Luxury Hotel Pillows Comfortable and Supportive Machine Washable Suitable for Stomach Back and Side Sleepers.(Black)
- Price
- $34.56
- Rating
- 4.3/5
- Reviews
- 2,360
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
27 falling
Sellers
31
Est. top-5 brand share
61%
Top 20: 93%
Est. top-5 click share
47%
Top 20: 83%
Open market
35%
- NiNi ALL23%
- MIULEE18%
- Pallene7%
- Amazon Basics6%
- Aegero5%
- Thmyo4%
Demand
Black Throw Pillow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Black Throw Pillow search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- black throw pillows244K/yr
- black pillow covers225K/yr
- black pillows175K/yr
- black decorative pillow83K/yr
- black pillow66K/yr
- black throw pillow58K/yr
- black couch pillows60K/yr
- black pillows for couch47K/yr
- black throw pillow covers52K/yr
- black accent pillows32K/yr
Reviews and returns
What reviews say buyers love and hate about Black Throw Pillow
We read the reviews and the return reasons for every product selling here.
“Pretty small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Black Throw Pillow questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data