Is black throw pillow profitable to sell on Amazon United States?

The niche generates $467K/yr across 36 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -4.3%. Flapen's verdict: Worth a look (52/100).

How competitive is the black throw pillow niche?

27 brands and 31 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 61% of demand.

What do buyers complain about in black throw pillow?

Top complaints mined from reviews: Size-Overall, Fluffiness, Quality-Overall. The return rate is 1.6%.

When does demand for black throw pillow peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the black throw pillow niche?

Listings span $6.05–$34.56; the average listing price is $15.05 (sweet spot $15–$100). The average incumbent carries 13,113 reviews — the moat a new listing must climb.

black throw pillow

Worth a look

Shows low returns (1.6%), but a deep review moat (13,113 avg reviews) keeps it on the watch list.

Returns

Great1.6%

return rate — above 5% kills the launch gate

Avg price

Great$15.05

avg listing price — sweet spot $15–$100

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Price range

Good$6.05–$34.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Market size

Good$467K

$467K/yr · 1.3M searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Growth

Bad-4.3%

90-day search growth — must beat 0% to launch

Review moat

Bad13,112.75

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, black throw pillow is a $467K/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 61% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

black throw pillow market data

Units sold / yr: 30K–40K; avg 1,000–1,250/product
Revenue / yr: $452K–$602K; units × avg price
Conversion rate: 2.5%
Avg BSR: #446
Page quality: 0%
Prime: 100%
Sponsored: 97%
Out of stock: 4.2%
Avg brand age: 36 months
Avg seller age: 168 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

27 falling

Sellers

Top-5 brand share

61%

Top 20: 93%

Top-5 click share

47%

Top 20: 83%

Open market

35%

NiNi ALL23%
MIULEE18%
Pallene7%
Amazon Basics6%
Aegero5%
Thmyo4%

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — -4.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top black throw pillow search terms

black throw pillows244K/yr -2.8%1.4% conv.
black pillow covers225K/yr -11.7%3.3% conv.
black pillows175K/yr +0.6%1.2% conv.
black decorative pillow83K/yr -2.5%0.7% conv.
black pillow66K/yr +18.6%0.7% conv.
black throw pillow58K/yr +22.5%1.1% conv.
black couch pillows60K/yr -14.9%1.9% conv.
black pillows for couch47K/yr -21.9%1.4% conv.
black throw pillow covers52K/yr -19.2%1.9% conv.
black accent pillows32K/yr +7.2%0.6% conv.

All search terms

Top black throw pillow products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

NiNi ALL Black Velvet Throw Pillow Covers 18x18 Inch Pack of 2 Soft Decorative Solid Square Cushion Cases for Couch Sofa Bedroom Modern Luxury Home Decor

NiNi ALL$9.334.6★6,186 rev

MIULEE Black Decorative Throw Pillow Covers 18x18 Inch for Couch Bed Sofa Pack of 2 Boho Farmhouse Throw Pillows Soft Cross Corduroy Patchwork Textured Cushion Cases

MIULEE$8.864.5★2,951 rev

NiNi ALL Faux Fur Black Throw Pillow Covers 18x18 Inch Set of 2 Soft Decorative Plush Cushion Cases for Sofa Couch Bed Chair Modern Luxury Home Decor

NiNi ALL$10.884.5★186 rev

Pallene Faux Fur Plush Throw Pillow Covers 18x18 Set of 2 Luxury Soft Fluffy Cozy Decorative Pillow Covers for Sofa Couch Living Room Black

Pallene$10.174.5★911 rev

Amazon Basics Standard Pillowcases Set of 2 - Lightweight Super Soft Easy Care Microfiber Black 30 L x 20 W Pillows Not Included

Amazon Basics$6.054.7★8,827 rev

Newest

by launch date

Gooeb Flat Ultra Thin Bed Pillows Standard Size Pillow Set of 2 Extra Soft Down Alternative for Stomach Back Sleeper Black 20x26inches

Gooeb$21.59553 rev

9mo ago

AMZWISE Black Pillow Covers Set of 2 Curly Teddy Wool 18X18 in Cushion

AMZWISE$10.6342 rev

11mo ago

Aegero Pack of 2 Faux Fur Christmas Throw Pillow Covers 18x18 Inch Soft Plush Striped Neutral Couch Pillow Cover with Velvet Back Modern Home Decor for Sofa Living Room Couch Bed Black

Aegero$9.73572 rev

11mo ago

LMKLOP Black Throw Pillow Covers 18 x 18 Set of 4 Cute Boho Throw Pillow Cover for Couch/Bed Decorative Pillows Covers for Sofa/Bed Accent Pillow Covers for Living Room Rustic/Home/Room Decor

LMKLOP$19.71565 rev

1y ago

Higoom Standard Size Bed Pillows for Sleeping 4 Pack Luxury Hotel Pillows Comfortable and Supportive Machine Washable Suitable for Stomach Back and Side Sleepers.(Black)

Higoom$34.562,360 rev

1y ago

What buyers say about black throw pillow

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall14%

“the quality feels solid for the price”

Soft Feel13%

“Comfy and soft”

Size-Overall10%

“Nice fit”

Cushion9%

“The cushion is not bad”

Value For Money9%

“very affordable”

Fluffiness9%

“they are fluffy”

Comfort-Overall7%

“Soft and comfortable”

Advertised Vs Actual Product5%

“As described”

Foam2%

“The pillows are comfortable”

Color2%

“Color is good”

What buyers complain about

Size-Overall16%

“Pretty small”

Fluffiness13%

“Did not fluff enough”

Quality-Overall13%

“They just dont seem to be well made”

Thickness7%

“not as thick as picture shows”

Advertised Vs Actual Product7%

“Not as described”

Cushion4%

“not enough cushion”

Value For Money4%

“It would be different if they were not only expensive”

Material Quality2%

“Cheap material”

Body Support2%

“offer minimal support”

Hard Feel2%

“not super soft”

Top return reasons

Size-Overall50%

Advertised Vs Actual Product9%

Cushion9%

Material Quality5%

Color5%

Value For Money4%

Fluffiness4%

Quality-Overall4%

Thin2%

Thickness1%

Common questions

Is black throw pillow profitable to sell on Amazon United States?: The niche generates $467K/yr across 36 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -4.3%. Flapen's verdict: Worth a look (52/100).
How competitive is the black throw pillow niche?: 27 brands and 31 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 61% of demand.
What do buyers complain about in black throw pillow?: Top complaints mined from reviews: Size-Overall, Fluffiness, Quality-Overall. The return rate is 1.6%.
When does demand for black throw pillow peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the black throw pillow niche?: Listings span $6.05–$34.56; the average listing price is $15.05 (sweet spot $15–$100). The average incumbent carries 13,113 reviews — the moat a new listing must climb.