Is black throw blanket profitable to sell on Amazon United States?

The niche generates $531K/yr across 24 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -10.7%. Flapen's verdict: Skip it (47/100).

How competitive is the black throw blanket niche?

17 brands and 21 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 71% of demand.

What do buyers complain about in black throw blanket?

Top complaints mined from reviews: Thickness, Size-Overall, Quality-Overall. The return rate is 2.6%.

When does demand for black throw blanket peak?

Demand peaks in Dec; the busiest month runs 1.8× the quietest.

What does it cost to enter the black throw blanket niche?

Listings span $8.65–$39.78; the average listing price is $16.66 (sweet spot $15–$100). The average incumbent carries 27,099 reviews — the moat a new listing must climb.

black throw blanket

Skip it

A deep review moat (27,099 avg reviews) — this niche doesn't clear our bar today.

Avg price

Great$16.66

avg listing price — sweet spot $15–$100

Price range

Great$8.65–$39.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$531K

$531K/yr · 1.0M searches

Returns

Good2.6%

return rate — above 5% kills the launch gate

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-10.7%

90-day search growth — must beat 0% to launch

Review moat

Bad27,098.96

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, black throw blanket is a $531K/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Dec. Verdict: Skip it — 47/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

black throw blanket market data

Units sold / yr: 40K–50K; avg 1,500–2,000/product
Revenue / yr: $666K–$833K; units × avg price
Conversion rate: 3.1%
Avg BSR: #105
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 0.0%
Avg brand age: 37 months
Avg seller age: 186 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

53%

Top 20: 95%

Open market

24%

BEDELITE36%
Utopia Bedding10%
Bedsure10%
HIMEET9%
Puncuntex6%
JIAHANNHA5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.7% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.8×

Open Trend

Top black throw blanket search terms

black throw blanket384K/yr -10.1%3.2% conv.
black blanket303K/yr -7.9%2.5% conv.
black throw36K/yr -14.7%3.1% conv.
black fluffy blanket28K/yr -2.4%1.2% conv.
black throw blanket for bed24K/yr -0.6%2.1% conv.
black fleece blanket28K/yr -19.0%4.5% conv.
black blanket throw37K/yr -34.4%3.9% conv.
black blankets22K/yr -2.0%1.9% conv.
black throw blanket for couch20K/yr -4.0%3.0% conv.
black fuzzy blanket24K/yr -19.1%1.6% conv.

All search terms

Top black throw blanket products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BEDELITE Fleece Blanket Black Throw Blankets for Couch & Bed Luxury Plush Cozy Fuzzy Blanket 50x60 inches Super Soft Warm Lightweight Throw Blanket for Travel Camping

BEDELITE$9.434.6★13,530 rev

HIMEET Fleece Black Throw Blanket for Bed - 300GSM Ribbed Soft Cozy Dog Blanket for Couch Graduation Birthday for Men Dad Women College Dorm Essentials Room Throws 50x60 Inches

HIMEET$10.144.3★636 rev

BEDELITE Fleece Black Throw Blanket for Couch - 300GSM Soft & Warm Fluffy Black Blanket Decorative and Giftable Striped Blankets for Women Men 50x60

BEDELITE$14.204.6★4,247 rev

Bedsure GentleSoft Black Throw Blankets for Bed - Dog Blankets for Couch Cozy Soft Cute Fleece Outdoor Travel Camping Throws Gifts for Men Husband Dad Black 50x60 Inches

Bedsure$19.084.6★24,910 rev

Puncuntex Black Throw Blanket 5060 inches Fuzzy 3D Jacquard Decorative

Puncuntex$11.574.5★3,965 rev

Newest

by launch date

CozyLux Black Throw Blanket for Couch & Bed - 300GSM Soft Plush Fleece 50x60 Lightweight All Season Blanket for Travel Aesthetic Home Decor Graduation & Birthday Gifts for Women Men

CozyLux$8.6511 rev

4mo ago

Amazon Basics Soft Fleece Throw Blanket Cozy Feels Comfortable on Skin Fade-Resistant Warm for Couch & Sofa 50 x 60 Inches Black

Amazon Basics$10.70752 rev

11mo ago

100% Cotton Blankets for Bed - Waffle Weave Blankets for Summer Lightweight and Breathable Soft Woven Blanket for Spring (Black Throw (50 x 60))

QUBA LINEN$14.872,191 rev

11mo ago

50x70 Inch Black Throw Blanket - Soft & Fluffy Fleece Cute & Aesthetic Perfect for Sofa Couch Chair Bed Living Room & Bedroom All-Season Use Plush & Cozy Decorative Blanket

Lussena$15.261,580 rev

1y ago

BlanketSolution Fluffy Furry Black Faux Fur Throw Blanket for Couch Bed 50x60 Fuzzy Bubble Soft Blanket for Adults Gift Home Living Room Decorative Decor 860 GSM

BlanketSolution$39.78220 rev

1y ago

What buyers say about black throw blanket

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel33%

“Soft blanket”

Warmth14%

“keeps you warm”

Comfort-Overall8%

“Feels comfortable”

Quality-Overall7%

“Good quality”

Value For Money5%

“Worth it”

Size-Overall3%

“The right size”

Weight Light3%

“Simple, lightweight and it keeps me warm”

Color2%

“its a nice color”

Washability1%

“I have another one this size, easy to wash, no shedding nice and lightweight”

Thickness1%

“So thick and cozy, I love it”

What buyers complain about

Thickness15%

“It isnt super thick”

Size-Overall8%

“Small blanket”

Quality-Overall6%

“Not good quality”

Color5%

“returned changed colors”

Ease Of Cleaning4%

“How am I supposed to properly wash this blanket”

Thin4%

“Too thin”

Durability4%

“was falling apart in the bag”

Material Quality3%

“Flimsy piece of material”

Washability3%

“Don't Wash It”

Value For Money3%

“Not worth the deal”

Top return reasons

Size-Overall42%

Thin16%

Material Quality10%

Quality-Overall6%

Color5%

Advertised Vs Actual Product4%