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Black Table

Maybe

The top 5 brands take only 21% of clicks. But buyers convert on only 1.0% of searches, so Black Table is a Maybe.

Flapen Score
54
54 / 100
Top 26% of 11,240 Home & Kitchen niches · +5 vs the category median of 49
Market size
$110K/yr160K searches / yr
90-day growth
+0.0%search demand this quarter
Competition
14%top-5 click share · 90 brands · 123 sellers

Flapen Score

Black Table against its category

The dotted line is the Home & Kitchen average. Past it, Black Table is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Table market on Amazon at a glance

Shoppers on Amazon United States searched for Black Table 160K times last year and spent an estimated $110K. The top 5 brands take 21% of clicks. Demand peaks in Jan. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 160K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +0.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $110K a year.

Searches, last 12 months
160K
Growth, 90 days vs prior 90
+0.0%
Conversion, latest week
1.0%
Market size, estimated
$110Ka year
Peak month
January1.6× the quietest month
Top search term
black round end table20K searches a year

02 · Price

A sale here is worth $67.86.

Listings sell for $67.86 on average, from $17.83 to $220.12. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $67.86 that is $0 to $7K a year per listing.

Average price
$67.86inside the $15 to $100 sweet spot
Price range
$17.83–$220.12
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #630 within Living Room Furniture. It carries 1,416 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
81%
Out of stock, average day
8.0%
Average rank
#630in Living Room Furniture
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
1,416per listing
Listings tracked
150

04 · Newcomers

20 of last year's 42 launches cleared the first-year sales bar.

42 products launched here in the last 12 months. 20 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
42
Successful launches
20Amazon's first-year sales bar
Average brand age
25 months

Products

Top Black Table products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 14% of clicks. An open shelf where new products get seen.

Brands

90 falling

Sellers

123

Top-5 brand share

21%

Top 20: 56%

Top-5 click share

14%

Top 20: 36%

Open market

75%

  • Brand 16%
  • Brand 25%
  • Brand 34%
  • Brand 44%
  • Brand 53%
  • Brand 63%

Demand

Black Table search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.6×

Search terms

Top Black Table search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black round end table20K/yr
  • black side table set of 216K/yr
  • round black side table12K/yr
  • round black end table12K/yr
  • end tables living room set of 2 black9K/yr
  • black end tables for living room8K/yr
  • black side table with storage6K/yr
  • small black round table6K/yr
  • black end table living room7K/yr
  • black side table round6K/yr

Reviews and returns

What reviews say buyers love and hate about Black Table

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Assembly/Installation”
28%of negative reviews mention “Size-Overall”
2.5%of orders come back
“Extremely small”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Black Table questions

Answered from the same tracked data.