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54

black table

Worth a look

Shows no brand lock-in (top 5 brands take 21% of clicks), but weak search conversion (1.0%) keeps it on the watch list.

Market size 26Growth 25Conversion 13Competition 96Returns 63Price range 41Avg price 87Brand share 97Review moat 52Quality gap 53

Brand share

Incredible21%

top-5 brand share — no brand owns this niche

Competition

Incredible14%

top-5 click share — an open shelf

Avg price

Great$67.86

avg listing price — sweet spot $15–$100

Returns

Good2.5%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Good1,415.68

avg incumbent reviews — the moat a new listing must climb

Price range

Okay$17.83–$220.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$110K

$110K/yr · 160K searches

Growth

Okay+0.0%

90-day search growth — must beat 0% to launch

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, black table is a $110K/yr Amazon United States market (160K searches/yr). The top 5 brands hold 21% of demand. Demand peaks in Jan. Verdict: Worth a look — 54/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

black table market data

Units sold / yr
2K–2K
avg 0–100/product
Revenue / yr
$102K–$136K
units × avg price
Conversion rate
1.0%
Avg BSR
#630
Page quality
0%
Prime
81%
Sponsored
93%
Out of stock
8.0%
Avg brand age
25 months
Avg seller age
208 days

Competition & brand share

Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.

Brands

90 falling

Sellers

123

Top-5 brand share

21%

Top 20: 56%

Top-5 click share

14%

Top 20: 36%

Open market

75%

  • sthmec6%
  • TUTOTAK5%
  • Simple Trending4%
  • Furinno4%
  • ONBRILL3%
  • COVLON3%

Demand & seasonality

Weekly Amazon search volume, last 98 weeks — +0.0% search growth over the last 90 days.
5K4KSpike '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.6×

Top black table search terms

  • black round end table20K/yr
  • black side table set of 216K/yr
  • round black side table12K/yr
  • round black end table12K/yr
  • end tables living room set of 2 black9K/yr
  • black end tables for living room8K/yr
  • black side table with storage6K/yr
  • small black round table6K/yr
  • black end table living room7K/yr
  • black side table round6K/yr
All search terms

Top black table products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$2K4%$4K6%$7K8%$9K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about black table

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation27%

“Assembly is simple”

Strength11%

“It is sturdy”

Quality-Overall10%

“The build quality is solid”

Value For Money10%

“great value”

Size-Overall9%

“Fit perfectly”

Advertised Vs Actual Product4%

“As advertised”

Design-Overall4%

“It looks sleek”

Storage Capacity2%

“The storage capacity is excellent”

Weight Light2%

“A good choice for a lightweight table”

Ease Of Use2%

“Easy to use”

What buyers complain about

Size-Overall28%

“Extremely small”

Assembly/Installation10%

“assembly is a nightmare”

Quality-Overall10%

“Bad quality”

Strength3%

“Flimsy”

Value For Money3%

“I guess you cant expect much for the price”

Instructions/User Manual/Troubleshooting2%

“No instructions”

Durability2%

“Probably easy to break”

Charging2%

“very very slow charging”

Advertised Vs Actual Product2%

“Not as described”

Wood Quality2%

“Not real wood”

Top return reasons

Size-Overall40%
Defective Material/Parts10%
Assembly/Installation7%
Quality-Overall6%
Color5%
Advertised Vs Actual Product5%
Material Quality4%
Strength3%
Height3%
Wood Quality3%

Common questions

Is black table profitable to sell on Amazon United States?
The niche generates $110K/yr across 150 tracked products. 20 of 42 products launched in the last 360 days are still selling. 90-day search growth is +0.0%. Flapen's verdict: Worth a look (54/100).
How competitive is the black table niche?
90 brands and 123 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 21% of demand.
What do buyers complain about in black table?
Top complaints mined from reviews: Size-Overall, Assembly/Installation, Quality-Overall. The return rate is 2.5%.
When does demand for black table peak?
Demand peaks in Jan; the busiest month runs 1.6× the quietest.
What does it cost to enter the black table niche?
Listings span $17.83–$220.12; the average listing price is $67.86 (sweet spot $15–$100). The average incumbent carries 1,416 reviews — the moat a new listing must climb.