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Black Stool

Fail

Buyers convert on only 0.9% of searches, so Black Stool is a Fail.

Flapen Score
49
49 / 100
Ranks 5,355 of 11,240 Home & Kitchen niches · on the category median
Market size
$89K/yr148K searches / yr
90-day growth
-9.9%search demand this quarter
Competition
18%top-5 click share · 62 brands · 83 sellers

Flapen Score

Black Stool against its category

The dotted line is the Home & Kitchen average. Past it, Black Stool is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Stool market on Amazon at a glance

Shoppers on Amazon United States searched for Black Stool 148K times last year and spent an estimated $89K. The top 5 brands take 39% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $89K a year.

Searches, last 12 months
148K
Growth, 90 days vs prior 90
-9.9%
Conversion, latest week
0.9%
Market size, estimated
$89Ka year
Peak month
January1.3× the quietest month
Top search term
black stool70K searches a year

02 · Price

A sale here is worth $65.55.

Listings sell for $65.55 on average, from $20.09 to $320.85. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $65.55 that is $0 to $7K a year per listing.

Average price
$65.55inside the $15 to $100 sweet spot
Price range
$20.09–$320.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #369 within Game & Recreation Room Furniture. It carries 2,552 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
77%
Out of stock, average day
11.5%
Average rank
#369in Game & Recreation Room Furniture
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
2,552per listing
Listings tracked
101

04 · Newcomers

6 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
6Amazon's first-year sales bar
Average brand age
39 months

Products

Top Black Stool products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 18% of clicks. An open shelf where new products get seen.

Brands

62 rising

Sellers

83

Top-5 brand share

39%

Top 20: 75%

Top-5 click share

18%

Top 20: 48%

Open market

56%

  • Brand 113%
  • Brand 210%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 65%

Demand

Black Stool search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Black Stool search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black stool70K/yr
  • round bar stools27K/yr
  • 1 bar stool9K/yr
  • bar stool single8K/yr
  • one bar stool8K/yr
  • round bar stool7K/yr
  • bar stool 17K/yr
  • single barstool6K/yr
  • narrow stools3K/yr
  • single bar stools with back3K/yr

Reviews and returns

What reviews say buyers love and hate about Black Stool

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Assembly/Installation”
11%of negative reviews mention “Size-Overall”
3.2%of orders come back
“Too short”
A buyer, on “Size-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Black Stool questions

Answered from the same tracked data.