Is black stone bath mat profitable to sell on Amazon United States?

The niche generates $118K/yr across 18 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +45.8%. Flapen's verdict: Worth a look (53/100).

How competitive is the black stone bath mat niche?

16 brands and 23 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 75% of demand.

What do buyers complain about in black stone bath mat?

Top complaints mined from reviews: Absorbency, Size-Overall, Durability. The return rate is 2.3%.

When does demand for black stone bath mat peak?

Demand peaks in Jul; the busiest month runs 1.5× the quietest.

What does it cost to enter the black stone bath mat niche?

Listings span $12.97–$61.04; the average listing price is $31.09 (sweet spot $15–$100). The average incumbent carries 2,025 reviews — the moat a new listing must climb.

black stone bath mat

Worth a look

Shows a sweet-spot price point ($31.09 avg), but a concentrated shelf (top 5 take 70% of clicks) keeps it on the watch list.

Avg price

Incredible$31.09

avg listing price — sweet spot $15–$100

Price range

Great$12.97–$61.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Returns

Good2.3%

return rate — above 5% kills the launch gate

Growth

Good+45.8%

90-day search growth — must beat 0% to launch

Brand share

Okay75%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,025.06

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Market size

Okay$118K

$118K/yr · 132K searches

Competition

Okay70%

top-5 click share — leaders hold, buyers still browse

According to Flapen's Amazon United States niche tracking, black stone bath mat is a $118K/yr Amazon United States market (132K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Jul. Verdict: Worth a look — 53/100.

Data updated Jul 5, 2026 · scored weekly · How we score niches

black stone bath mat market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $93K–$124K; units × avg price
Conversion rate: 2.9%
Avg BSR: #187
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 12.4%
Avg brand age: 25 months
Avg seller age: 183 days

Competition & brand share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

19%

THMINS24%
Robinuspc17%
Heagoale14%
J&V TEXTILES11%
Calivio8%
PADOOR6%

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — +45.8% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 1.5×

Open Trend

Top black stone bath mat search terms

black stone bath mat67K/yr +39.0%2.1% conv.
stone bath mat black34K/yr +48.9%2.5% conv.
black stone mat11K/yr +113.3%1.6% conv.
black stone mat bathroom11K/yr +29.5%2.0% conv.
black stone bath mats for bathroom5K/yr +37.0%2.0% conv.
black stone shower mat3K/yr +32.7%2.6% conv.

All search terms

Top black stone bath mat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

THMINS Black Stone Bath Mat 24x16 Stone Shower Mat

THMINS$31.864.2★269 rev

Robinuspc Stone Bath Mat Quick Drying Bath Mat for Bathroom Diatomaceous Earth Mat Quick Dry Shower Mat Fast Absorbent Elegant Design Easy to Clean - Black 23.615.35

Robinuspc$33.524.3★279 rev

Heagoale Ultra Quick Drying Stone Bath Mat Diatomaceous Earth Shower Mat Non-Slip Foldable Dish Drying Mats for Bathroom Floor Kitchen Counter Pet 23x15 Black

Heagoale$22.213.8★21 rev

J&V TEXTILES Stone Bath Mat Diatomaceous Earth Shower Mat Non-Slip Super Absorbent Diatomite Stone Mats for Bathroom Floor Quick-Drying Easy to Clean (24*15) (Matte Black)

J&V TEXTILES$32.423.9★70 rev

Calivio Quick Dry Shower Stone Bath Mat Super Absorbent & Non-Slip 24 x 16 Inch Diatomaceous Earth Mat Durable & Easy to Clean Diatomite Bath Mat for Bathroom Floor/Kitchen (Charcoal)

Calivio$37.854.5★171 rev

Newest

by launch date

THMINS Black Extra Large Stone Bath Mat 32x20 Stone Shower Mat

THMINS$61.04269 rev

2mo ago

Solvio Quick Dry Shower Stone Bath Mat Super Absorbent & Non-Slip 24 x 16 Inch Diatomaceous Earth Mat Durable & Easy to Clean Diatomite Bath Mat for Bathroom Floor/Kitchen (Charcoal)

Solvio$38.0884 rev

5mo ago

Heagoale Ultra Quick Drying Stone Bath Mat Diatomaceous Earth Shower Mat Non-Slip Foldable Dish Drying Mats for Bathroom Floor Kitchen Counter Pet 23x15 Black

Heagoale$22.2121 rev

9mo ago

ELIHAM ESSENTIALS Premium Foldable Stone Bath Mat - Ultra Absorbent Quick Drying Compact Easy to Store & Clean Non-Slip Diatomaceous Earth Bath Shower Mat (Dark Grey)

ELIHAM ESSENTIALS$29.5531 rev

9mo ago

Robinuspc Stone Bath Mat Quick Drying Bath Mat for Bathroom Diatomaceous Earth Mat Quick Dry Shower Mat Fast Absorbent Elegant Design Easy to Clean - Black 23.615.35

Robinuspc$33.52279 rev

11mo ago

What buyers say about black stone bath mat

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall9%

“Good Quality”

Ease Of Cleaning9%

“Nice clean look”

Advertised Vs Actual Product8%

“As advertised”

Absorbency7%

“Absorbs very well”

Grip6%

“Non slip”

Design-Overall6%

“it looks very sleek”

Size-Overall5%

“Love the size”

Value For Money4%

“Great value”

Durability4%

“It seems to hold up well”

Moist/Dry3%

“It does a good quick dry”

What buyers complain about

Absorbency7%

“Not as absorbent”

Size-Overall7%

“A bit smaller in size for my bathroom”

Durability6%

“It will break”

Water Resistance6%

“it kinda gets wet under the mat”

Grip5%

“It slips and slides so much that I can not get in or out without it moving on me”

Quality-Overall5%

“Horrible quality”

Color4%

“Not true to color”

Ease Of Cleaning4%

“Tried to clean it but will not come out, too deeply scratched”

Comfort-Overall3%

“not very comfortable”

Adhesion/Stickiness3%

“doesnt stick well in shower at all”

Top return reasons

Size-Overall33%

Color10%

Advertised Vs Actual Product6%

Material Quality6%

Absorbency4%

Quality-Overall3%

Grilling3%

Defective Material/Parts3%

Adhesion/Stickiness2%

Suction2%

Common questions

Is black stone bath mat profitable to sell on Amazon United States?: The niche generates $118K/yr across 18 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +45.8%. Flapen's verdict: Worth a look (53/100).
How competitive is the black stone bath mat niche?: 16 brands and 23 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 75% of demand.
What do buyers complain about in black stone bath mat?: Top complaints mined from reviews: Absorbency, Size-Overall, Durability. The return rate is 2.3%.
When does demand for black stone bath mat peak?: Demand peaks in Jul; the busiest month runs 1.5× the quietest.
What does it cost to enter the black stone bath mat niche?: Listings span $12.97–$61.04; the average listing price is $31.09 (sweet spot $15–$100). The average incumbent carries 2,025 reviews — the moat a new listing must climb.