Black Step Stool
MaybeThe top 5 brands take only 37% of clicks. But shoppers spend an estimated $47K a year here, so Black Step Stool is a Maybe.
- Flapen Score
- 56 / 100Top 19% of 11,240 Home & Kitchen niches · +7 vs the category median of 4956
- Market size
- $47K/yr36K searches / yr
- 90-day growth
- +12.0%search demand this quarter
- Competition
- 36%top-5 click share · 38 brands · 46 sellers
Flapen Score
Black Step Stool against its category
The dotted line is the Home & Kitchen average. Past it, Black Step Stool is stronger. Inside it, weaker.
Market
The Black Step Stool market on Amazon at a glance
Shoppers on Amazon United States searched for Black Step Stool 36K times last year and spent an estimated $47K. The top 5 brands take 37% of clicks. Demand peaks in Aug. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 4.4% of those searches ended in a purchase.
Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved +12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.
- Searches, last 12 months
- 36K
- Growth, 90 days vs prior 90
- +12.0%
- Conversion, latest week
- 4.4%
- Market size, estimated
- $47Ka year
- Peak month
- August1.5× the quietest month
- Top search term
- black step stool32K searches a year
02 · Price
A sale here is worth $29.66.
Listings sell for $29.66 on average, from $9.97 to $53.49. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $29.66 that is $0 to $3K a year per listing.
- Average price
- $29.66inside the $15 to $100 sweet spot
- Price range
- $9.97–$53.49
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 1.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #69 within Kids' Furniture. It carries 5,392 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 5.0%
- Average rank
- #69in Kids' Furniture
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 5,392per listing
- Listings tracked
- 43
04 · Newcomers
3 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Black Step Stool products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 36% of clicks. An open shelf where new products get seen.
Brands
38 rising
Sellers
46
Top-5 brand share
37%
Top 20: 85%
Top-5 click share
36%
Top 20: 81%
Open market
57%
- Brand 110%
- Brand 27%
- Brand 37%
- Brand 46%
- Brand 56%
- Brand 66%
Demand
Black Step Stool search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 1.5×
Reviews and returns
What reviews say buyers love and hate about Black Step Stool
We read the reviews and the return reasons for every product selling here.
“Breaks easily”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Black Step Stool questions
Answered from the same tracked data.









