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Black Silk Sheets

Fail

The top 5 products take 86% of clicks, so Black Silk Sheets is a Fail.

Flapen Score
44
44 / 100
Ranks 7,719 of 11,240 Home & Kitchen niches · −5 vs the category median of 49
Market size
$266K/yr326K searches / yr
90-day growth
-0.7%search demand this quarter
Competition
86%top-5 click share · 7 brands · 12 sellers

Flapen Score

Black Silk Sheets against its category

The dotted line is the Home & Kitchen average. Past it, Black Silk Sheets is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Silk Sheets market on Amazon at a glance

Shoppers on Amazon United States searched for Black Silk Sheets 326K times last year and spent an estimated $266K. The top 5 brands take 94% of clicks. Demand peaks in Aug–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 326K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $266K a year.

Searches, last 12 months
326K
Growth, 90 days vs prior 90
-0.7%
Conversion, latest week
4.0%
Market size, estimated
$266Ka year
Peak month
November2.6× the quietest month
Top search term
black silk sheets147K searches a year

02 · Price

A sale here is worth $20.33.

Listings sell for $20.33 on average, from $13.84 to $28.86. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,500 to 2,000 of them. At $20.33 that is $30K to $41K a year per listing.

Average price
$20.33inside the $15 to $100 sweet spot
Price range
$13.84–$28.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
1,500–2,000
Revenue per listing a year
$30K–$41K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #82 within Sheets & Pillowcases. It carries 9,310 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#82in Sheets & Pillowcases
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
9,310per listing
Listings tracked
9

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Black Silk Sheets products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 86% of clicks. A locked shelf that new listings rarely crack.

$0$40K$80K$120K$160K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

12

Est. top-5 brand share

94%

Top 20: 100%

Est. top-5 click share

86%

Top 20: 100%

Open market

2%

  • BEDELITE52%
  • MR&HM17%
  • CozyLux11%
  • Pure Bedding9%
  • P Pothuiny5%
  • GOLAL4%
  • Open — no brand owns it (1 brand, 2%)

Demand

Black Silk Sheets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Black Silk Sheets search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • black silk sheets147K/yr
  • black satin sheets74K/yr
  • black silk sheets queen24K/yr
  • black satin sheets queen17K/yr
  • silk black sheets15K/yr
  • black silk bed sheets10K/yr
  • bedelite satin sheets queen size bed set luxury soft black silky sheets for hair and skin similar to silk bed sheets set 4 pieces with 1 deep pocket fitted sheet 1 flat sheet and 2 pillowcases2K/yr
  • silk sheets black4K/yr
  • black satin bed sheets5K/yr
  • black silk sheet4K/yr

Reviews and returns

What reviews say buyers love and hate about Black Silk Sheets

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Soft Feel”
10%of negative reviews mention “Grip”
1.1%of orders come back
“slide quite a bit”
A buyer, on “Grip”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Black Silk Sheets questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data