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52

black shower mat

Worth a look

Shows no brand lock-in (top 5 brands take 59% of clicks), but a deep review moat (13,439 avg reviews) keeps it on the watch list.

Market size 23Growth 27Conversion 71Competition 57Returns 76Price range 60Avg price 68Brand share 76Review moat 20Quality gap 60

Brand share

Great59%

top-5 brand share — no brand owns this niche

Returns

Great1.9%

return rate — above 5% kills the launch gate

Conversion

Good6.6%

search→purchase rate — share of searches ending in a sale

Avg price

Good$14.16

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good$6.45–$28.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+1.9%

90-day search growth — must beat 0% to launch

Market size

Bad$92K

$92K/yr · 99K searches

Review moat

Bad13,438.72

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, black shower mat is a $92K/yr Amazon United States market (99K searches/yr). The top 5 brands hold 59% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 5, 2026 · scored weekly · How we score niches

black shower mat market data

Units sold / yr
6K–8K
avg 100–250/product
Revenue / yr
$85K–$113K
units × avg price
Conversion rate
6.6%
Avg BSR
#59
Page quality
0%
Prime
100%
Sponsored
93%
Out of stock
0.8%
Avg brand age
42 months
Avg seller age
209 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 rising

Sellers

31

Top-5 brand share

59%

Top 20: 98%

Top-5 click share

51%

Top 20: 93%

Open market

34%

  • Linoows22%
  • OLANLY10%
  • SONGZIMING10%
  • Buganda8%
  • Smiry8%
  • Yimobra7%

Demand & seasonality

Weekly Amazon search volume, last 109 weeks — +1.9% search growth over the last 90 days.
2K2KPrime Day '24Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top black shower mat search terms

  • black shower mat54K/yr
  • black tub mat12K/yr
  • black bathtub mat9K/yr
  • black shower mats for inside shower10K/yr
  • shower mat black7K/yr
  • black shower mats5K/yr
  • black bath mat non slip3K/yr
All search terms

Top black shower mat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$3K6%$6K9%$8K12%$11K1001K10K100K1.0M Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about black shower mat

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel15%

“Very soft and fluffy”

Quality-Overall14%

“Excellent product”

Size-Overall9%

“Fits my tub perfectly”

Value For Money7%

“Amazing value”

Advertised Vs Actual Product7%

“Better than expected”

Grip6%

“Good grip”

Comfort-Overall6%

“it is very comfortable when you stand on it”

Absorbency5%

“Nice and absorbent”

Color3%

“Cute color”

Ease Of Cleaning2%

“It cleans easily”

What buyers complain about

Size-Overall12%

“Runs small”

Advertised Vs Actual Product10%

“Inaccurate description”

Thickness9%

“Not as thick as I thought it would be”

Quality-Overall8%

“Bad quality”

Grip8%

“Does not grip floor at all”

Adhesion/Stickiness5%

“It also didnt do a good job of sticking to one place”

Suction5%

“Does not suction to the tub”

Value For Money3%

“It is a little more expensive than others I have bought”

Comfort-Overall3%

“So uncomfortable”

Ease Of Cleaning3%

“hard to clean”

Top return reasons

Size-Overall40%
Advertised Vs Actual Product9%
Quality-Overall6%
Material Quality6%
Color5%
Suction5%
Adhesion/Stickiness4%
Thin3%
Thickness3%
Value For Money3%

Common questions

Is black shower mat profitable to sell on Amazon United States?
The niche generates $92K/yr across 29 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +1.9%. Flapen's verdict: Worth a look (52/100).
How competitive is the black shower mat niche?
24 brands and 31 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 59% of demand.
What do buyers complain about in black shower mat?
Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Thickness. The return rate is 1.9%.
When does demand for black shower mat peak?
Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the black shower mat niche?
Listings span $6.45–$28.06; the average listing price is $14.16 (sweet spot $15–$100). The average incumbent carries 13,439 reviews — the moat a new listing must climb.