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Black Satin Pillowcase

Fail

The average product has 128,399 reviews to catch up to, so Black Satin Pillowcase is a Fail.

Flapen Score
30
30 / 100
Ranks 10,693 of 11,240 Home & Kitchen niches · −19 vs the category median of 49
Market size
$37K/yr55K searches / yr
90-day growth
-2.9%search demand this quarter
Competition
84%top-5 click share · 7 brands · 12 sellers

Flapen Score

Black Satin Pillowcase against its category

The dotted line is the Home & Kitchen average. Past it, Black Satin Pillowcase is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Satin Pillowcase market on Amazon at a glance

Shoppers on Amazon United States searched for Black Satin Pillowcase 55K times last year and spent an estimated $37K. The top 5 brands take 94% of clicks. Demand peaks in Aug–Sep–Dec. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 8.3% of those searches ended in a purchase.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
-2.9%
Conversion, latest week
8.3%
Market size, estimated
$37Ka year
Peak month
August2.1× the quietest month
Top search term
black satin pillowcase52K searches a year

02 · Price

A sale here is worth $8.08.

Listings sell for $8.08 on average, from $5.48 to $10.16. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $8.08 that is $4K to $6K a year per listing.

Average price
$8.08under the $15 to $100 sweet spot
Price range
$5.48–$10.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
$4K–$6K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #53 within Sheets & Pillowcases. It carries 128,399 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
11.5%
Average rank
#53in Sheets & Pillowcases
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
128,399per listing
Listings tracked
9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Black Satin Pillowcase products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

12

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

3%

  • Brand 133%
  • Brand 228%
  • Brand 313%
  • Brand 412%
  • Brand 58%
  • Brand 63%
  • Open — no brand owns it (1 brand, 3%)

Demand

Black Satin Pillowcase search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Aug, Sep, Dec · busiest ÷ quietest = 2.1×

Reviews and returns

What reviews say buyers love and hate about Black Satin Pillowcase

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Soft Feel”
13%of negative reviews mention “Advertised Vs Actual Product”
1.4%of orders come back
“Deceptive Marketing”
A buyer, on “Advertised Vs Actual Product”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Black Satin Pillowcase questions

Answered from the same tracked data.