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Black Reindeer Decor

Fail

Shoppers spend an estimated $34K a year here, so Black Reindeer Decor is a Fail.

Flapen Score
42
42 / 100
Ranks 8,433 of 11,240 Home & Kitchen niches · −7 vs the category median of 49
Market size
$34K/yr212K searches / yr
90-day growth
-7.3%search demand this quarter
Competition
59%top-5 click share · 12 brands · 18 sellers

Flapen Score

Black Reindeer Decor against its category

The dotted line is the Home & Kitchen average. Past it, Black Reindeer Decor is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Reindeer Decor market on Amazon at a glance

Shoppers on Amazon United States searched for Black Reindeer Decor 212K times last year and spent an estimated $34K. The top 5 brands take 64% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 212K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.

Searches, last 12 months
212K
Growth, 90 days vs prior 90
-7.3%
Conversion, latest week
0.8%
Market size, estimated
$34Ka year
Peak month
November107.3× the quietest month
Top search term
wooden deer11K searches a year

02 · Price

A sale here is worth $20.31.

Listings sell for $20.31 on average, from $7.88 to $45.40. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $20.31 that is $0 to $2K a year per listing.

Average price
$20.31inside the $15 to $100 sweet spot
Price range
$7.88–$45.40
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
8.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 37.6% of listings are out of stock. The average listing ranks #3,806 within Collectible Figurines. It carries 165 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
100%
Out of stock, average day
37.6%
Average rank
#3,806in Collectible Figurines
Average rating
4.18 starsAmazon United States average 4.42 stars
Average reviews
165per listing
Listings tracked
13

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Black Reindeer Decor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

18

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

30%

  • Brand 119%
  • Brand 215%
  • Brand 314%
  • Brand 49%
  • Brand 57%
  • Brand 66%

Demand

Black Reindeer Decor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 107.3×

Search terms

Top Black Reindeer Decor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wooden deer11K/yr
  • ceramic deer5K/yr
  • metal deer11K/yr
  • wooden deer figurine9K/yr
  • gold deer decor7K/yr
  • black reindeer34K/yr
  • bronze deer3K/yr
  • flocked reindeer4K/yr
  • black reindeer decor9K/yr
  • black metal reindeer20K/yr

Reviews and returns

What reviews say buyers love and hate about Black Reindeer Decor

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
45%of negative reviews mention “Size-Overall”
8.2%of orders come back
“It is small”
A buyer, on “Size-Overall”45% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Black Reindeer Decor questions

Answered from the same tracked data.