Is black plates and bowls sets profitable to sell on Amazon United States?

The niche generates $66K/yr across 67 tracked products. 6 of 11 products launched in the last 360 days are still selling. 90-day search growth is -10.8%. Flapen's verdict: Skip it (45/100).

How competitive is the black plates and bowls sets niche?

25 brands and 43 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in black plates and bowls sets?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Material Quality. The return rate is 2.1%.

When does demand for black plates and bowls sets peak?

Demand peaks in Aug–Nov–Dec; the busiest month runs 2.5× the quietest.

What does it cost to enter the black plates and bowls sets niche?

Listings span $16.50–$187.38; the average listing price is $66.39 (sweet spot $15–$100). The average incumbent carries 2,603 reviews — the moat a new listing must climb.

black plates and bowls sets

Skip it

Weak search conversion (0.7%) — this niche doesn't clear our bar today.

Avg price

Great$66.39

avg listing price — sweet spot $15–$100

Competition

Great30%

top-5 click share — an open shelf

Returns

Good2.1%

return rate — above 5% kills the launch gate

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Price range

Okay$16.50–$187.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,602.97

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-10.8%

90-day search growth — must beat 0% to launch

Market size

Bad$66K

$66K/yr · 141K searches

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Signals High Price

According to Flapen's Amazon United States niche tracking, black plates and bowls sets is a $66K/yr Amazon United States market (141K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Aug–Nov–Dec. Verdict: Skip it — 45/100.

Data updated Aug 6, 2026 · scored weekly · How we score niches

black plates and bowls sets market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $100K–$133K; units × avg price
Conversion rate: 0.7%
Avg BSR: #524
Page quality: 0%
Prime: 84%
Sponsored: 93%
Out of stock: 4.0%
Avg brand age: 42 months
Avg seller age: 156 days

Competition & brand share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

25 rising

Sellers

Top-5 brand share

72%

Top 20: 98%

Top-5 click share

30%

Top 20: 62%

Open market

24%

Stone Lain38%
Gibson Elite14%
E-far8%
Gibson Home7%
PURE LIVING INTERIOR DESIGN6%
Quatish4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.8% search growth over the last 90 days.

Peak months: Aug, Nov, Dec · busiest ÷ quietest = 2.5×

Open Trend

Top black plates and bowls sets search terms

stone lain dinnerware set21K/yr +1.1%0.5% conv.
black stoneware dinnerware sets16K/yr -10.9%0.7% conv.
stone lain14K/yr -28.6%0.4% conv.
black glass plates12K/yr -10.7%0.5% conv.
matte black dinnerware set9K/yr +3.0%0.9% conv.
stone lain dinnerware6K/yr +47.1%0.1% conv.
black ceramic dinnerware sets5K/yr +50.8%0.9% conv.
black plastic dinnerware set6K/yr -22.8%1.3% conv.
black dinnerware sets for 87K/yr -32.8%0.9% conv.
stone and lain dinnerware6K/yr -36.6%0.7% conv.

All search terms

Top black plates and bowls sets products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Gibson Elite Pasco 16 Piece (Service for 4) Plates and Bowls Double Bowl Reactive Glaze Dishes Stoneware Ceramic Dinnerware Set - Black

Gibson Elite$67.764.7★21,644 rev

Stone Lain Celina Stoneware 16 Piece Dinnerware Set Plates and Bowls Black Matte Dish Service for 4 Minimalist Round Style Microwave & Dishwasher Safe

Stone Lain$49.994.7★21,831 rev

Stone Lain Celina Stoneware 32 Piece Modern Dinnerware Set Plates and Bowls Black Matte Service for 8 Microwave & Dishwasher Safe

Stone Lain$97.794.7★21,831 rev

Gibson Elite Deerfield 16-Piece Stoneware Dinnerware Set Matte Black Reactive Glaze Plates and Bowls Stackable Modern Design Service for 4 Microwave & Dishwasher Safe

Gibson Elite$85.164.3★20 rev

Quatish 24 Piece Plates and Bowls Sets for 6 Unbreakable Dinnerware Sets Dish Set for Camping Dishwasher Microwave Safe Outdoor Kitchen and Apartment Dorm Dinning RV Essentials Black

Quatish$24.264.3★1,405 rev

Newest

by launch date

Stone Lain 40-Piece Dinnerware Set Service for 4 White Porcelain Plates Bowls & Mugs Ribbed Stackable Glassware 20 Piece Stainless Steel Flatware

Stone Lain$117.0416 rev

5mo ago

E-far 12-Piece Plates and Bowls Sets Stoneware Dinnerware Dishes Sets for 4 Kitchen Modern Dining Dishware Chip & Scratch Resistant Microwave & Dishwasher Safe Matte Black

E-far$47.86253 rev

6mo ago

E-far 12-Piece Stoneware Plates and Bowls Sets Dinnerware Sets for 4 Ceramic Dishware Dishes Set with Terracotta Base Chip & Scratch Resistant Microwave & Dishwasher Safe Matte Black

E-far$42.68179 rev

9mo ago

EWFEN 16-Piece Ceramic Dinnerware Sets with Mugs for 4 Black Plates and Bowls Set with Classic Design Scratch Resistant Dishes Set Dishwasher & Microwave Safe

EWFEN$43.14271 rev

11mo ago

EWFEN Plates and Bowls Sets 12 Pieces Ceramic Dinnerware Set for 4 Stoneware Dishware Dishes Set Scratch Resistant Dishes Set Dishwasher & Microwave Safe Black

EWFEN$41.95271 rev

11mo ago

What buyers say about black plates and bowls sets

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Elegant and high quality set”

Durability9%

“Pieces feel durable”

Strength8%

“Great, sturdy set needed for every day use”

Value For Money8%

“Good deal”

Color6%

“the color looks very elegant”

Dishwasher Safe5%

“It handles well in the dish washer”

Design-Overall4%

“Very elegant and luxe looking”

Size-Overall4%

“The sizes are nice”

Material Quality3%

“The set is made with good quality material that's durable and sturdy”

Ease Of Cleaning3%

“Easy to clean”

What buyers complain about

Quality-Overall12%

“Poor quality”

Size-Overall12%

“However, the bowls are a little on the small side”

Material Quality8%

“Cheap plastic”

Dishwasher Safe8%

“Not dishwasher safe”

Durability6%

“not durable”

Microwave Safe6%

“Gets hot in microwave”

Strength3%

“bowl are ill formed”

Weight Heavy3%

“heavier than expected”

Value For Money3%

“Too expensive for the price”

Flatness3%

“They dont lay flat and wobble”

Top return reasons

Material Quality29%

Size-Overall15%

Color10%

Quality-Overall10%

Advertised Vs Actual Product8%

Value For Money5%

Microwave Safe3%

Scratch Resistance2%

Strength2%

Weight Heavy2%

Common questions

Is black plates and bowls sets profitable to sell on Amazon United States?: The niche generates $66K/yr across 67 tracked products. 6 of 11 products launched in the last 360 days are still selling. 90-day search growth is -10.8%. Flapen's verdict: Skip it (45/100).
How competitive is the black plates and bowls sets niche?: 25 brands and 43 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in black plates and bowls sets?: Top complaints mined from reviews: Quality-Overall, Size-Overall, Material Quality. The return rate is 2.1%.
When does demand for black plates and bowls sets peak?: Demand peaks in Aug–Nov–Dec; the busiest month runs 2.5× the quietest.
What does it cost to enter the black plates and bowls sets niche?: Listings span $16.50–$187.38; the average listing price is $66.39 (sweet spot $15–$100). The average incumbent carries 2,603 reviews — the moat a new listing must climb.