Skip to content

Black Plates and Bowls Sets

Fail

Buyers convert on only 0.7% of searches, so Black Plates and Bowls Sets is a Fail.

Flapen Score
45
45 / 100
Ranks 7,297 of 11,240 Home & Kitchen niches · −4 vs the category median of 49
Market size
$66K/yr141K searches / yr
90-day growth
-10.8%search demand this quarter
Competition
30%top-5 click share · 25 brands · 43 sellers

Flapen Score

Black Plates and Bowls Sets against its category

The dotted line is the Home & Kitchen average. Past it, Black Plates and Bowls Sets is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Plates and Bowls Sets market on Amazon at a glance

Shoppers on Amazon United States searched for Black Plates and Bowls Sets 141K times last year and spent an estimated $66K. The top 5 brands take 72% of clicks. Demand peaks in Aug–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $66K a year.

Searches, last 12 months
141K
Growth, 90 days vs prior 90
-10.8%
Conversion, latest week
0.7%
Market size, estimated
$66Ka year
Peak month
December2.5× the quietest month
Top search term
stone lain dinnerware set21K searches a year

02 · Price

A sale here is worth $66.39.

Listings sell for $66.39 on average, from $16.50 to $187.38. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $66.39 that is $0 to $7K a year per listing.

Average price
$66.39inside the $15 to $100 sweet spot
Price range
$16.50–$187.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #524 within Dinnerware. It carries 2,603 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
84%
Out of stock, average day
4.0%
Average rank
#524in Dinnerware
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
2,603per listing
Listings tracked
67

04 · Newcomers

6 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
6Amazon's first-year sales bar
Average brand age
42 months

Products

Top Black Plates and Bowls Sets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

25 rising

Sellers

43

Top-5 brand share

72%

Top 20: 98%

Top-5 click share

30%

Top 20: 62%

Open market

24%

  • Brand 138%
  • Brand 214%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 64%

Demand

Black Plates and Bowls Sets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Black Plates and Bowls Sets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stone lain dinnerware set21K/yr
  • black stoneware dinnerware sets16K/yr
  • stone lain14K/yr
  • black glass plates12K/yr
  • matte black dinnerware set9K/yr
  • stone lain dinnerware6K/yr
  • black ceramic dinnerware sets5K/yr
  • black plastic dinnerware set6K/yr
  • black dinnerware sets for 87K/yr
  • stone and lain dinnerware6K/yr

Reviews and returns

What reviews say buyers love and hate about Black Plates and Bowls Sets

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Quality-Overall”
2.1%of orders come back
“Poor quality”
A buyer, on “Quality-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Black Plates and Bowls Sets questions

Answered from the same tracked data.