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Black Pillow Cases Set of 2

Fail

Prices span $6.07–$13.13, mostly outside the sweet spot, so Black Pillow Cases Set of 2 is a Fail.

Flapen Score
37
37 / 100
Ranks 9,707 of 11,240 Home & Kitchen niches · −12 vs the category median of 49
Market size
$235K/yr246K searches / yr
90-day growth
+0.5%search demand this quarter
Competition
86%top-5 click share · 7 brands · 11 sellers

Flapen Score

Black Pillow Cases Set of 2 against its category

The dotted line is the Home & Kitchen average. Past it, Black Pillow Cases Set of 2 is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Pillow Cases Set of 2 market on Amazon at a glance

Shoppers on Amazon United States searched for Black Pillow Cases Set of 2 246K times last year and spent an estimated $235K. The top 5 brands take 92% of clicks. Demand peaks in Sep. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 11.1% of those searches ended in a purchase.

Shoppers searched for this 246K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.1% of those searches ended in a purchase. Searches in the last 90 days moved +0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $235K a year.

Searches, last 12 months
246K
Growth, 90 days vs prior 90
+0.5%
Conversion, latest week
11.1%
Market size, estimated
$235Ka year
Peak month
September2.3× the quietest month
Top search term
black pillow cases set of 285K searches a year

02 · Price

A sale here is worth $8.64.

Listings sell for $8.64 on average, from $6.07 to $13.13. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 3,000 to 4,000 of them. At $8.64 that is $26K to $35K a year per listing.

Average price
$8.64under the $15 to $100 sweet spot
Price range
$6.07–$13.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
3,000–4,000
Revenue per listing a year
$26K–$35K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #54 within Sheets & Pillowcases. It carries 42,195 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#54in Sheets & Pillowcases
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
42,195per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Black Pillow Cases Set of 2 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

Brands

7 flat

Sellers

11

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

3%

  • Brand 153%
  • Brand 217%
  • Brand 39%
  • Brand 47%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (1 brand, 3%)

Demand

Black Pillow Cases Set of 2 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 2.3×

Search terms

Top Black Pillow Cases Set of 2 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black pillow cases set of 285K/yr
  • black pillow cases66K/yr
  • black pillow case37K/yr
  • black pillowcases10K/yr
  • black pillowcase10K/yr
  • black queen pillow cases set of 25K/yr
  • pillow case black5K/yr
  • black standard pillow cases5K/yr
  • 2 black pillow cases4K/yr
  • pillow cases black4K/yr

Reviews and returns

What reviews say buyers love and hate about Black Pillow Cases Set of 2

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Soft Feel”
23%of negative reviews mention “Size-Overall”
1.1%of orders come back
“Awful not a queen size”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Black Pillow Cases Set of 2 questions

Answered from the same tracked data.