Black Pillow Cases Set of 2
FailPrices span $6.07–$13.13, mostly outside the sweet spot, so Black Pillow Cases Set of 2 is a Fail.
- Flapen Score
- 37 / 100Ranks 9,707 of 11,240 Home & Kitchen niches · −12 vs the category median of 4937
- Market size
- $235K/yr246K searches / yr
- 90-day growth
- +0.5%search demand this quarter
- Competition
- 86%top-5 click share · 7 brands · 11 sellers
Flapen Score
Black Pillow Cases Set of 2 against its category
The dotted line is the Home & Kitchen average. Past it, Black Pillow Cases Set of 2 is stronger. Inside it, weaker.
Market
The Black Pillow Cases Set of 2 market on Amazon at a glance
Shoppers on Amazon United States searched for Black Pillow Cases Set of 2 246K times last year and spent an estimated $235K. The top 5 brands take 92% of clicks. Demand peaks in Sep. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 11.1% of those searches ended in a purchase.
Shoppers searched for this 246K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.1% of those searches ended in a purchase. Searches in the last 90 days moved +0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $235K a year.
- Searches, last 12 months
- 246K
- Growth, 90 days vs prior 90
- +0.5%
- Conversion, latest week
- 11.1%
- Market size, estimated
- $235Ka year
- Peak month
- September2.3× the quietest month
- Top search term
- black pillow cases set of 285K searches a year
02 · Price
A sale here is worth $8.64.
Listings sell for $8.64 on average, from $6.07 to $13.13. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 3,000 to 4,000 of them. At $8.64 that is $26K to $35K a year per listing.
- Average price
- $8.64under the $15 to $100 sweet spot
- Price range
- $6.07–$13.13
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $26K–$35K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #54 within Sheets & Pillowcases. It carries 42,195 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #54in Sheets & Pillowcases
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 42,195per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Black Pillow Cases Set of 2 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Amazon Basics Standard Pillowcases Set of 2 - Lightweight Super Soft Easy Care Microfiber Black 30 L x 20 W Pillows Not Included
- Price
- $6.07
- Rating
- 4.7/5
- Reviews
- 8,807
- Age
- 8y ago

FLXXIE Pillow Cases Queen Soft Microfiber Pillow Covers with Envelope Closure Wrinkle Resistant Pillowcases 2 Piece Set 20x30 Black
- Price
- $9.50
- Rating
- 4.6/5
- Reviews
- 60,571
- Age
- 7y ago

Utopia Bedding Queen Pillow Cases - 2 Pack - Envelope Closure - Soft Brushed Microfiber Fabric - Shrinkage and Fade Resistant Pillow Covers Queen Size 20 X 30 Inches (Queen Black)
- Price
- $7.06
- Rating
- 4.6/5
- Reviews
- 72,553
- Age
- 11y ago

Utopia Bedding Queen Pillow Cases - 4 Pack - Envelope Closure - Soft Brushed Microfiber Fabric - Shrinkage and Fade Resistant Pillow Covers Queen Size 20 X 30 Inches (Queen Black)
- Price
- $9.99
- Rating
- 4.6/5
- Reviews
- 72,553
- Age
- 6y ago

NTBAY Queen Pillowcase Set - 4 Pack Brushed Microfiber 20x30 Pillowcases - Soft Wrinkle-Free Fade-Resistant Stain-Resistant Black Pillowcases with Envelope Closure - 20x30 Inches Black
- Price
- $13.13
- Rating
- 4.6/5
- Reviews
- 112,791
- Age
- 9y ago
Trending
estimated 90-day click momentum
MINIPANDA Black Pillow Cases Set of 4 Queen Size Envelope Design
- Price
- $8.28
- Rating
- 4.6/5
- Reviews
- 1,898
- Age
- 1y ago

Microfiber Queen Bed Pillowcases 2 Pack Super Soft Bed Pillow Covers Envelope Closure Wrinkle Fade and Stain Resistant 20x30 Black
- Price
- $6.22
- Rating
- 4.6/5
- Reviews
- 1,548
- Age
- 2y ago

Amazon Basics Standard Pillowcases Set of 2 - Lightweight Super Soft Easy Care Microfiber Black 30 L x 20 W Pillows Not Included
- Price
- $6.07
- Rating
- 4.7/5
- Reviews
- 8,807
- Age
- 8y ago

BEDSUM Microfiber Standard Pillowcases Set of 2 Soft Wrinkle Resistant and Easy Care Pillow Cases with Envelope Closure for Kids 20x26 inches Black
- Price
- $8.89
- Rating
- 4.6/5
- Reviews
- 6,837
- Age
- 6y ago

NTBAY Queen Pillowcase Set - 4 Pack Brushed Microfiber 20x30 Pillowcases - Soft Wrinkle-Free Fade-Resistant Stain-Resistant Black Pillowcases with Envelope Closure - 20x30 Inches Black
- Price
- $13.13
- Rating
- 4.6/5
- Reviews
- 112,791
- Age
- 9y ago
Newest
by launch date
MINIPANDA Black Pillow Cases Set of 4 Queen Size Envelope Design
- Price
- $8.28
- Rating
- 4.6/5
- Reviews
- 1,898
- Age
- 1y ago

Microfiber Queen Bed Pillowcases 2 Pack Super Soft Bed Pillow Covers Envelope Closure Wrinkle Fade and Stain Resistant 20x30 Black
- Price
- $6.22
- Rating
- 4.6/5
- Reviews
- 1,548
- Age
- 2y ago

BEDSUM Microfiber Standard Pillowcases Set of 2 Soft Wrinkle Resistant and Easy Care Pillow Cases with Envelope Closure for Kids 20x26 inches Black
- Price
- $8.89
- Rating
- 4.6/5
- Reviews
- 6,837
- Age
- 6y ago

Utopia Bedding Queen Pillow Cases - 4 Pack - Envelope Closure - Soft Brushed Microfiber Fabric - Shrinkage and Fade Resistant Pillow Covers Queen Size 20 X 30 Inches (Queen Black)
- Price
- $9.99
- Rating
- 4.6/5
- Reviews
- 72,553
- Age
- 6y ago

FLXXIE Pillow Cases Queen Soft Microfiber Pillow Covers with Envelope Closure Wrinkle Resistant Pillowcases 2 Piece Set 20x30 Black
- Price
- $9.50
- Rating
- 4.6/5
- Reviews
- 60,571
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 86% of clicks. A locked shelf that new listings rarely crack.
Brands
7 flat
Sellers
11
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
86%
Top 20: 100%
Open market
3%
- Amazon Basics53%
- Utopia Bedding17%
- FLXXIE9%
- NTBAY7%
- MINIPANDA6%
- BEDSUM5%
- Open — no brand owns it (1 brand, 3%)
Demand
Black Pillow Cases Set of 2 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 2.3×
Search terms
Top Black Pillow Cases Set of 2 search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- black pillow cases set of 285K/yr
- black pillow cases66K/yr
- black pillow case37K/yr
- black pillowcases10K/yr
- black pillowcase10K/yr
- black queen pillow cases set of 25K/yr
- pillow case black5K/yr
- black standard pillow cases5K/yr
- 2 black pillow cases4K/yr
- pillow cases black4K/yr
Reviews and returns
What reviews say buyers love and hate about Black Pillow Cases Set of 2
We read the reviews and the return reasons for every product selling here.
“Awful not a queen size”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Black Pillow Cases Set of 2 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









