Black Pillow Cases Set of 2
FailPrices span $6.07–$13.13, mostly outside the sweet spot, so Black Pillow Cases Set of 2 is a Fail.
- Flapen Score
- 37 / 100Ranks 9,707 of 11,240 Home & Kitchen niches · −12 vs the category median of 4937
- Market size
- $235K/yr246K searches / yr
- 90-day growth
- +0.5%search demand this quarter
- Competition
- 86%top-5 click share · 7 brands · 11 sellers
Flapen Score
Black Pillow Cases Set of 2 against its category
The dotted line is the Home & Kitchen average. Past it, Black Pillow Cases Set of 2 is stronger. Inside it, weaker.
Market
The Black Pillow Cases Set of 2 market on Amazon at a glance
Shoppers on Amazon United States searched for Black Pillow Cases Set of 2 246K times last year and spent an estimated $235K. The top 5 brands take 92% of clicks. Demand peaks in Sep. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 11.1% of those searches ended in a purchase.
Shoppers searched for this 246K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.1% of those searches ended in a purchase. Searches in the last 90 days moved +0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $235K a year.
- Searches, last 12 months
- 246K
- Growth, 90 days vs prior 90
- +0.5%
- Conversion, latest week
- 11.1%
- Market size, estimated
- $235Ka year
- Peak month
- September2.3× the quietest month
- Top search term
- black pillow cases set of 285K searches a year
02 · Price
A sale here is worth $8.64.
Listings sell for $8.64 on average, from $6.07 to $13.13. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 3,000 to 4,000 of them. At $8.64 that is $26K to $35K a year per listing.
- Average price
- $8.64under the $15 to $100 sweet spot
- Price range
- $6.07–$13.13
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $26K–$35K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #54 within Sheets & Pillowcases. It carries 42,195 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #54in Sheets & Pillowcases
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 42,195per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Black Pillow Cases Set of 2 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.
Brands
7 flat
Sellers
11
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
3%
- Brand 153%
- Brand 217%
- Brand 39%
- Brand 47%
- Brand 56%
- Brand 65%
- Open — no brand owns it (1 brand, 3%)
Demand
Black Pillow Cases Set of 2 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 2.3×
Search terms
Top Black Pillow Cases Set of 2 search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- black pillow cases set of 285K/yr
- black pillow cases66K/yr
- black pillow case37K/yr
- black pillowcases10K/yr
- black pillowcase10K/yr
- black queen pillow cases set of 25K/yr
- pillow case black5K/yr
- black standard pillow cases5K/yr
- 2 black pillow cases4K/yr
- pillow cases black4K/yr
Reviews and returns
What reviews say buyers love and hate about Black Pillow Cases Set of 2
We read the reviews and the return reasons for every product selling here.
“Awful not a queen size”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Black Pillow Cases Set of 2 questions
Answered from the same tracked data.









