black pillar candles
Worth a lookShows a sweet-spot price point ($23.03 avg), but a small market ($74K/yr) keeps it on the watch list.
Avg price
Incredible$23.03avg listing price — sweet spot $15–$100
Brand share
Great43%top-5 brand share — no brand owns this niche
Competition
Great31%top-5 click share — an open shelf
Price range
Great$5.98–$50.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good865.91avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Returns
Bad5.4%return rate — above 5% kills the launch gate
Growth
Bad-4.2%90-day search growth — must beat 0% to launch
Market size
Bad$74K$74K/yr · 61K searches
According to Flapen's Amazon United States niche tracking, black pillar candles is a $74K/yr Amazon United States market (61K searches/yr). The top 5 brands hold 43% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 53/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
black pillar candles market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $58K–$69K
- units × avg price
- Conversion rate
- 5.3%
- Avg BSR
- #320
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 87%
- Out of stock
- 10.4%
- Avg brand age
- 43 months
- Avg seller age
- 150 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
38 falling
Sellers
42
Top-5 brand share
43%
Top 20: 81%
Top-5 click share
31%
Top 20: 67%
Open market
52%
- Bougies La Francaise11%
- MOZEAL11%
- MEGA CANDLES10%
- Zealxin7%
- YOROXRG5%
- fclayvts4%
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — -4.2% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 3.4×
Top black pillar candles search terms
- black pillar candles45K/yr
- black pillar candle9K/yr
- large black candle6K/yr
Top black pillar candles products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bougies la Franaise Unscented Pillar Candle Black
Bougies La Francaise$7.254.3★122 rev
6 Pack 2x3 inch Pillar Candles Black Unscented Votive Candle for Celebration Home Decoration Dripless and Long Burning Time
Zealxin$15.794.5★67 rev
MOZEAL 3 x 4 Hand-Poured Unscented Candle Dripless Pillar Candle Set of 3 Long Clean Burning Approx 72 Hours Burn Time Rustic Country Style Wedding Dinner Christmas and Home Decor Black
MOZEAL$22.934.6★2,484 rev
Mega Candles 1 pc Unscented Solid Black Pillar Candles Hand Poured Premium Wax Candle 2 Inch x 6 Inch Home Dcor Spas Weddings Occasions Party Centerpieces Holidays Vigils Prayers
MEGA CANDLES$10.914.4★1,174 rev
Set of 20 Black Pillar Candles Dripless and Smokeless Dinner Candle 2x4 Pillar Candles for for Halloween Christmas Home Decor Rituals and Themed Party Decor
fclayvts$20.514.5★1,132 rev
Newest
by launch date
2 Pack 3x6 Inch Black Unscented Pillar Candles - 70 Hour Long Burning Dripless Smokeless Candles for Home Decor
Benjaer$17.3259 rev
7-Pack Pillar Candles - Soy Wax Handmade Ribbed Candles for Home Decor Housewarming Gift Shelf & Table Decor - Aesthetic Modern Candles Set (Black)
NATCENSE$47.87109 rev
6 Pack 2x3 inch Pillar Candles Black Unscented Votive Candle for Celebration Home Decoration Dripless and Long Burning Time
Zealxin$15.7967 rev
4 Pack Black Pillar Candles 2x4 Inch Long-Lasting Dripless and Smokeless Unscented Candles Ideal for Halloween Home Dcor Religious Meditation Ritual
Sihuida$15.74130 rev
Veiuwa 18 Pcs Black Pillar Candles Bulk SetHurricane Candles3 Different Lengths (6 Each)Dripless Unscented SmokelessGives You a Better Atmosphere When Organizing Wedding or Event Party.
Veiuwa$50.9475 rev
Trending
90-day click momentum
Black Handmade 2.753/4/6 Decorative Pillar Candles
DEYIR$15.444.3★
Set of 3 Different Sizes Black Pillar Candles Unscented Dripless 2.75x3 2.75x4 2.75x6 Inch Cylinder Column Wax Long Burning Candles for Halloween Home Power Outage Emergency Dinner Table Decoration
Haoson$21.654.7★
2 x 9 Black Pillar Candle
Jeco$11.224.4★
2 Pack 3x6 Inch Black Unscented Pillar Candles - 70 Hour Long Burning Dripless Smokeless Candles for Home Decor
Benjaer$17.324.5★
Set of 20 Black Pillar Candles Dripless and Smokeless Dinner Candle 2x4 Pillar Candles for for Halloween Christmas Home Decor Rituals and Themed Party Decor
fclayvts$20.514.5★
What buyers say about black pillar candles
What buyers praise and complain about, mined from review topics.What buyers love
“Nice soft glow”
“The remote control is extremely convenient”
“Smells amazing”
“the color is a beautiful black color”
“the sizes were perfect”
“Just exactly what was described”
“worth the price”
“Great Product”
“Looks awesome, works great”
“The candles are lightweight”
What buyers complain about
“Not the right colors”
“Theyre big”
“Very light plastic”
“A tad expensive”
“So wont be using it anymore”
“I now have 4 candles that a brand new battery dies within a few hours”
“Burns horribly”
“They all may not be the same”
“RECEIVED A USED PRODUCT”
“The overall brightness of them isnt strong enough to light the room”
Top return reasons
Common questions
- Is black pillar candles profitable to sell on Amazon United States?
- The niche generates $74K/yr across 54 tracked products. 1 of 11 products launched in the last 360 days are still selling. 90-day search growth is -4.2%. Flapen's verdict: Worth a look (53/100).
- How competitive is the black pillar candles niche?
- 38 brands and 42 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 43% of demand.
- What do buyers complain about in black pillar candles?
- Top complaints mined from reviews: Color, Size-Overall, Material Quality. The return rate is 5.4% — above our launch gate.
- When does demand for black pillar candles peak?
- Demand peaks in Sep–Oct; the busiest month runs 3.4× the quietest.
- What does it cost to enter the black pillar candles niche?
- Listings span $5.98–$50.94; the average listing price is $23.03 (sweet spot $15–$100). The average incumbent carries 866 reviews — the moat a new listing must climb.